For all "automobile people", the past year 2011 is worth pondering. This year, when the Chinese auto market rushed to the high level of 18 million vehicles, the auto market suddenly ushered in an inflection point. The sharp decline in sales growth reminded us that we should be rational and calm; this year, the self-owned brands are gradually awakening and we should wake up. Rising to catch up; this year, the huge growth in the luxury car market tells us that the market potential still exists; this year, the sudden emergence of SUVs and MPVs made us understand that the auto market is undergoing structural adjustment...
In 2012, it is likely to be a more difficult year for the auto market. What strategy should be adopted for this? This issue of Auto Weekly lists the interpretation of the top ten keywords in the 2012 auto market and hopes readers will be inspired.
Keywords 1
Interpretation of car sales: According to the latest statistics from China Association of Automobile Manufacturers, in 2011, the production and sales of automobiles were 18,411,900 and 18,505,100 respectively, both of which exceeded production and sales in 2010. However, from the perspective of growth rate, production and sales increased by 0.84% ​​and 2.45%, respectively, down 31.60 and 29.92% from the previous year. Production and sales growth was the lowest in 13 years. The growth rate of China's automobile production and sales fell sharply in 2011, which was mainly influenced by four factors including the state’s macro-control, the withdrawal of incentive policies, the higher base last year, and restrictions on the purchase of cities in Beijing, among which the withdrawal of the state’s macro-control and encouragement policies was an influence. The main reason for car growth in 2011.
Reporter's comment: As early as in 2011, when the Chinese auto market entered the adjustment period, many people predicted that the auto market could maintain a growth rate of at least 5%. Such data is really disappointing. This year's auto market can maintain much growth, I believe many people are not too optimistic.
Keywords 2
Automobile policy interpretation: At present, the industry generally believes that the series of macroeconomic control policies implemented by the government, especially the series of preferential policies directly affecting automobile consumption, such as the purchase tax incentives, subsidies for autos to the countryside, subsidies for energy-saving cars, and other policies are withdrawn and adjusted. The important reason that influenced the development of the auto market last year. What kind of policies the country will introduce in 2012 will surely be of greatest concern to car manufacturers, car owners, and consumers.
Reporter's comment: Although the country still attaches great importance to the automobile industry, in the face of the deteriorating car environment, issues such as automobile exhaust, in-car air, taxation laws, and new energy vehicles have become the focus of this year's national policy. For consumers, the most hopeful is that more preferential policies can be introduced to allow everyone to feel confident about buying a car and car.
Keywords 3
Automobile purchase restriction interpretation: In Shanghai, buying a car is definitely a difficult task. If you want to get a license plate, you have to participate in the auction. In order to alleviate traffic congestion, last year Beijing imposed a restriction on purchases of cars and started to shake the car. It is just as difficult to buy a car as a lottery ticket. Subsequently, cities like Guiyang also began to imitate Beijing, causing great controversy. Industry insiders have accused the auto purchase restriction order from being illegal. It can be seen that with the increasing congestion in urban transportation and the deteriorating car environment, automobile purchase restrictions have affected the willingness of many consumers to purchase cars, which also has a direct impact on the sales of the auto market.
Reporter's comment: The auto restriction purchase has been controversial since the day it was introduced. If there are other cities following this policy this year, it will definitely become the target of public opinion. I believe no one wants to see this scene really happen.
Keywords 4
Interpretation of Automobile Three Guarantees: Following the legislative hearing held by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China in October last year, the second draft of the “Three Guarantees†regulations for automobiles after the revision was completed began recently. Publicity.
Some of the loud voices at the hearing were reflected in the new draft. Some controversial terms have been revised. For example, the 40,000 kilometers in the “three-year validity period of the vehicle’s Three Guarantees or 40,000 kilometers†were revised to 50,000. Km; "30 days package returned" with too short a challenge time was modified to be "in 60 days or within 3000 kilometers", that is, 30 days extended to 60 days.
Reporter commented: The introduction of the “car three packs†regulations can be described as having undergone rough times and experienced “eight years of resistanceâ€.
Keywords 5
The interpretation of self-owned brands: In 2011, it was a year of “sad reminder†for self-owned brands. Due to the influence of national policies and the automobile environment, the sales volume of self-owned brands declined significantly and the market share was “swallowedâ€. According to the data from the China Association of Automobile Manufacturers, a total of 6,112,200 self-owned brand passenger vehicles were sold in 2011, a decrease of 2.56% year-on-year (after deducting export domestic sales by 5.42% year-on-year), accounting for 42.23% of the total sales of passenger cars. The year-on-year decrease of 3.37 percentage points. A total of 2,946,400 self-owned brand cars were sold, an increase of 0.46% year-on-year, accounting for 29.11% of the total sales of cars. Although the share was ranked first, it fell by 1.78 percentage points from the same period of last year. The decline in growth, share decline, the situation of independent brands is grim.
Reporter Comments: In 2012, self-owned brand cars will face greater pressure. Without the national "protection policy", independent brands must learn to be independent.
Keywords 6
Self-determination of joint ventures: 2011 is the first year of development of “joint venture autonomyâ€. Among them, Guangqi Honda’s own brand “S1 Concept†and SAIC-GM-Wuling’s Baojun 630 were listed one after another, and Dongfeng Nissan’s Qi Chen D50 also officially unveiled. With FAW-Volkswagen, Dongfeng Honda, etc. are gearing up, it is expected that more joint-venture car companies will join the ranks of the competition this year. The birth of a joint venture independent brand will have a powerful impact on independent brands. However, whether the joint-venture brand models can truly be recognized by consumers remains to be tested by the market.
Reporter Comments: Although the joint venture's own brand has been controversial since its inception, this is, after all, an inevitable result of the development of the Chinese auto market to a certain stage, and the results it brings will make the automobile market increasingly fierce.
Keywords 7
Interpretation of high-level cars: In the past year, the domestic high-end auto market has experienced a new change. Whether it is the Ashkenazi New Passat, the new Magotan, or the Japanese representative of the new Camry, they have all completed upgrading. Coupled with the eighth generation of Sonata, Dongfeng Yueda Kia Kia K5, Dongfeng Peugeot 508, Dongfeng Citroen new C5 also joined the team battle, the high-end auto market is very lively, really refreshing for consumers. In 2012, heavyweight new cars, including the Chevrolet Malibu, will also join the segment, and competition between mid- to high-class cars is expected to remain one of the focuses of the auto market.
Reporter Comments: Faced with the “three pillars†trend between the eighth-generation Accord, the seventh-generation Camry and the new Tianyi, whoever will become a new and strong challenger will be the highlight of this year's mid-to-high-end auto market.
Keywords 8
Interpretation of luxury cars: Although the overall sales growth of China’s auto market in 2011 was small, the luxury car brands have achieved a lot. The growth rate of sales of Audi, Mercedes-Benz and BMW, three German luxury car brands, was more than 20%, while that of second-tier luxury brands like Volvo and Infiniti was even higher. There is a set of data that can be used as an example: As of the end of December, Jaguar Land Rover achieved sales of 42,063 vehicles for the year, a year-on-year increase of 61%. All indications indicate that the potential of the luxury car market in China remains high.
Reporter Comments: As more and more luxury car brands begin to increase localization efforts or achieve localization in China, the competition for the market “cake†will also become more intense.
Keywords 9
Interpretation of new energy vehicles: In recent years, with the rising international oil prices, the call for new energy is unprecedentedly high, many car companies have launched new energy vehicle development plans. According to statistics, at present there are about 27 companies that publish 76 types of new-energy cars and buses including hybrids, pure electric vehicles, and fuel cells. Driven by all parties, new energy vehicles are forming an upsurge of industrialization. However, the "Energy-saving and new-energy automotive industry development plan (2011-2020)" has received much attention and has not yet been introduced. Related companies still have many problems in terms of R&D investment, parts and components, and so on. The road to industrialization of China's new energy vehicles is not smooth.
Reporter commented: Electric vehicles are still difficult to become a climate in foreign countries, hybrid vehicles in the country is also a good name, the arrival of new energy vehicles in the spring seems to be still very far away.
Keywords 10
Second-hand car interpretation: In 2011, for the new car market, it was a year when the policy was withdrawn, but the used car market was patronized by the policy. In addition to a series of old vehicles phasing out the renewal stimulus policies, the State Administration of Taxation issued a new “Administrative Measures on the Acquisition of Vehicle Purchase Taxes†at the end of last year, which also injected a strong driving force for the used car market.
In the lure of the huge potential of the used car market, many car manufacturers have extended their reach to this industry chain, brand used car and used car stores have become the main force of the used car market. Some industry insiders believe that the cancellation of the purchase tax transfer, transfer, and change of vehicle purchase tax will open up new space for the further development of the Chinese used car market in 2012. With the support of various favorable policies, the growth rate of used car market in China will reach 20% in 2012, and the total transaction volume is expected to exceed 5 million vehicles.
Reporter's comment: The potential of the used car market is undoubted, but the related supporting policies for the used car market are still not perfect, and consumer awareness of used cars remains to be improved.
In 2012, it is likely to be a more difficult year for the auto market. What strategy should be adopted for this? This issue of Auto Weekly lists the interpretation of the top ten keywords in the 2012 auto market and hopes readers will be inspired.
Keywords 1
Interpretation of car sales: According to the latest statistics from China Association of Automobile Manufacturers, in 2011, the production and sales of automobiles were 18,411,900 and 18,505,100 respectively, both of which exceeded production and sales in 2010. However, from the perspective of growth rate, production and sales increased by 0.84% ​​and 2.45%, respectively, down 31.60 and 29.92% from the previous year. Production and sales growth was the lowest in 13 years. The growth rate of China's automobile production and sales fell sharply in 2011, which was mainly influenced by four factors including the state’s macro-control, the withdrawal of incentive policies, the higher base last year, and restrictions on the purchase of cities in Beijing, among which the withdrawal of the state’s macro-control and encouragement policies was an influence. The main reason for car growth in 2011.
Reporter's comment: As early as in 2011, when the Chinese auto market entered the adjustment period, many people predicted that the auto market could maintain a growth rate of at least 5%. Such data is really disappointing. This year's auto market can maintain much growth, I believe many people are not too optimistic.
Keywords 2
Automobile policy interpretation: At present, the industry generally believes that the series of macroeconomic control policies implemented by the government, especially the series of preferential policies directly affecting automobile consumption, such as the purchase tax incentives, subsidies for autos to the countryside, subsidies for energy-saving cars, and other policies are withdrawn and adjusted. The important reason that influenced the development of the auto market last year. What kind of policies the country will introduce in 2012 will surely be of greatest concern to car manufacturers, car owners, and consumers.
Reporter's comment: Although the country still attaches great importance to the automobile industry, in the face of the deteriorating car environment, issues such as automobile exhaust, in-car air, taxation laws, and new energy vehicles have become the focus of this year's national policy. For consumers, the most hopeful is that more preferential policies can be introduced to allow everyone to feel confident about buying a car and car.
Keywords 3
Automobile purchase restriction interpretation: In Shanghai, buying a car is definitely a difficult task. If you want to get a license plate, you have to participate in the auction. In order to alleviate traffic congestion, last year Beijing imposed a restriction on purchases of cars and started to shake the car. It is just as difficult to buy a car as a lottery ticket. Subsequently, cities like Guiyang also began to imitate Beijing, causing great controversy. Industry insiders have accused the auto purchase restriction order from being illegal. It can be seen that with the increasing congestion in urban transportation and the deteriorating car environment, automobile purchase restrictions have affected the willingness of many consumers to purchase cars, which also has a direct impact on the sales of the auto market.
Reporter's comment: The auto restriction purchase has been controversial since the day it was introduced. If there are other cities following this policy this year, it will definitely become the target of public opinion. I believe no one wants to see this scene really happen.
Keywords 4
Interpretation of Automobile Three Guarantees: Following the legislative hearing held by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China in October last year, the second draft of the “Three Guarantees†regulations for automobiles after the revision was completed began recently. Publicity.
Some of the loud voices at the hearing were reflected in the new draft. Some controversial terms have been revised. For example, the 40,000 kilometers in the “three-year validity period of the vehicle’s Three Guarantees or 40,000 kilometers†were revised to 50,000. Km; "30 days package returned" with too short a challenge time was modified to be "in 60 days or within 3000 kilometers", that is, 30 days extended to 60 days.
Reporter commented: The introduction of the “car three packs†regulations can be described as having undergone rough times and experienced “eight years of resistanceâ€.
Keywords 5
The interpretation of self-owned brands: In 2011, it was a year of “sad reminder†for self-owned brands. Due to the influence of national policies and the automobile environment, the sales volume of self-owned brands declined significantly and the market share was “swallowedâ€. According to the data from the China Association of Automobile Manufacturers, a total of 6,112,200 self-owned brand passenger vehicles were sold in 2011, a decrease of 2.56% year-on-year (after deducting export domestic sales by 5.42% year-on-year), accounting for 42.23% of the total sales of passenger cars. The year-on-year decrease of 3.37 percentage points. A total of 2,946,400 self-owned brand cars were sold, an increase of 0.46% year-on-year, accounting for 29.11% of the total sales of cars. Although the share was ranked first, it fell by 1.78 percentage points from the same period of last year. The decline in growth, share decline, the situation of independent brands is grim.
Reporter Comments: In 2012, self-owned brand cars will face greater pressure. Without the national "protection policy", independent brands must learn to be independent.
Keywords 6
Self-determination of joint ventures: 2011 is the first year of development of “joint venture autonomyâ€. Among them, Guangqi Honda’s own brand “S1 Concept†and SAIC-GM-Wuling’s Baojun 630 were listed one after another, and Dongfeng Nissan’s Qi Chen D50 also officially unveiled. With FAW-Volkswagen, Dongfeng Honda, etc. are gearing up, it is expected that more joint-venture car companies will join the ranks of the competition this year. The birth of a joint venture independent brand will have a powerful impact on independent brands. However, whether the joint-venture brand models can truly be recognized by consumers remains to be tested by the market.
Reporter Comments: Although the joint venture's own brand has been controversial since its inception, this is, after all, an inevitable result of the development of the Chinese auto market to a certain stage, and the results it brings will make the automobile market increasingly fierce.
Keywords 7
Interpretation of high-level cars: In the past year, the domestic high-end auto market has experienced a new change. Whether it is the Ashkenazi New Passat, the new Magotan, or the Japanese representative of the new Camry, they have all completed upgrading. Coupled with the eighth generation of Sonata, Dongfeng Yueda Kia Kia K5, Dongfeng Peugeot 508, Dongfeng Citroen new C5 also joined the team battle, the high-end auto market is very lively, really refreshing for consumers. In 2012, heavyweight new cars, including the Chevrolet Malibu, will also join the segment, and competition between mid- to high-class cars is expected to remain one of the focuses of the auto market.
Reporter Comments: Faced with the “three pillars†trend between the eighth-generation Accord, the seventh-generation Camry and the new Tianyi, whoever will become a new and strong challenger will be the highlight of this year's mid-to-high-end auto market.
Keywords 8
Interpretation of luxury cars: Although the overall sales growth of China’s auto market in 2011 was small, the luxury car brands have achieved a lot. The growth rate of sales of Audi, Mercedes-Benz and BMW, three German luxury car brands, was more than 20%, while that of second-tier luxury brands like Volvo and Infiniti was even higher. There is a set of data that can be used as an example: As of the end of December, Jaguar Land Rover achieved sales of 42,063 vehicles for the year, a year-on-year increase of 61%. All indications indicate that the potential of the luxury car market in China remains high.
Reporter Comments: As more and more luxury car brands begin to increase localization efforts or achieve localization in China, the competition for the market “cake†will also become more intense.
Keywords 9
Interpretation of new energy vehicles: In recent years, with the rising international oil prices, the call for new energy is unprecedentedly high, many car companies have launched new energy vehicle development plans. According to statistics, at present there are about 27 companies that publish 76 types of new-energy cars and buses including hybrids, pure electric vehicles, and fuel cells. Driven by all parties, new energy vehicles are forming an upsurge of industrialization. However, the "Energy-saving and new-energy automotive industry development plan (2011-2020)" has received much attention and has not yet been introduced. Related companies still have many problems in terms of R&D investment, parts and components, and so on. The road to industrialization of China's new energy vehicles is not smooth.
Reporter commented: Electric vehicles are still difficult to become a climate in foreign countries, hybrid vehicles in the country is also a good name, the arrival of new energy vehicles in the spring seems to be still very far away.
Keywords 10
Second-hand car interpretation: In 2011, for the new car market, it was a year when the policy was withdrawn, but the used car market was patronized by the policy. In addition to a series of old vehicles phasing out the renewal stimulus policies, the State Administration of Taxation issued a new “Administrative Measures on the Acquisition of Vehicle Purchase Taxes†at the end of last year, which also injected a strong driving force for the used car market.
In the lure of the huge potential of the used car market, many car manufacturers have extended their reach to this industry chain, brand used car and used car stores have become the main force of the used car market. Some industry insiders believe that the cancellation of the purchase tax transfer, transfer, and change of vehicle purchase tax will open up new space for the further development of the Chinese used car market in 2012. With the support of various favorable policies, the growth rate of used car market in China will reach 20% in 2012, and the total transaction volume is expected to exceed 5 million vehicles.
Reporter's comment: The potential of the used car market is undoubted, but the related supporting policies for the used car market are still not perfect, and consumer awareness of used cars remains to be improved.
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