Although the overall performance of the auto market in 2011 was weak, the SUV maintained a strong high growth rate. For some auto companies, the SUV is more like a life-saving straw. The Chinese people's crazy pursuit of the SUV will inevitably drive auto companies to increase their efforts. Invested in R&D and sales of SUVs. Since 2012, major car companies have successively heard various news about SUVs. Some have already launched 2012 models, some are introducing new varieties, and some independent brands are doing their own way. The price... The car market battle of 2012 has already started in this market segment of SUV!
Old SUV camp: pushing the 2012 model
As early as before and after New Year's Day, those old SUV manufacturers that achieved great sales performance in 2011 could not wait to launch the 2012 models. Dongfeng Nissan has launched the new Qijun, which pays more attention to the versatility of the SUV while maintaining its previous competitive advantage. Similarly, the outstanding performance of the JEEP in 2011 also introduced the 2012 new guideline, adding a 2.0L displacement product line to make guides more urban. Shanghai Volkswagen Tiguan also launched the entire department's 2012 model during this period, and upgraded its configuration on the basis of the old model. As the oldest player in the SUV field, Dongfeng Honda CRV will launch a new model this year. Its appearance, suspension, and engine have all changed, and will be Honda’s heavyweight global strategic model.
Imported SUV camp: Accelerating domestic process
It should be said that American cars are good at SUVs. This can be seen from Hollywood blockbusters. The SUVs of Cadillac and Ford are always present in various large shots.
Although GM Group also has a wide range of products in the SUV field, from Opel's Andhra, to Chevrolet's Captiva, Buick's Encore, and Cadillac's SRX, Kered, etc., and occupy a price range from 200,000 to 1 million Yuan's full range of SUVs, but currently all SUVs are imported into China. With the acceleration of localization, these popular SUVs abroad will meet the needs of more consumers.
At the same time, Ford also announced plans for a domestic SUV—Ford will be the first to produce a compact SUV in China in 2012, and the mid- to high-end SUV will continue its current import approach. In addition, Ford will introduce more SUVs abroad that sell well.
Self-owned brand SUV camp: there are price cuts also have price increases
Joint ventures and importing SUVs at the low and medium price levels have brought huge opportunities for independent brands, allowing the independent manufacturers who have tasted the sweetness to intensify the pace of entering the market segment below RMB 150,000. In just six months, Lifan and BYD , Roewe, Na Zhijie, Geely and other independent brands lined up to launch their first SUV. And some cost-effective models have indeed triggered a round of self-SUV heat after the listing - BYD's first SUV model S6 has been listed since last year, with a wealth of configuration, about 10 million large body, large space popular car market, and even There has been a case of fare increase. Its hot sales triggered a chain reaction. Huatai Santa Fe announced that the official price was reduced by 20,000 yuan, the price of its own SUV was pulled into the 70,000 yuan range, and the maintenance cycle was extended to 150,000 kilometers in five years. At the same time, a number of self-owned brand SUVs have seen different degrees of price cuts.
Of course there are also counterintuitive --- December 20, 2011, Haval SUV 600,000 delivery ceremony was held at the Great Wall Motor Baoding headquarters. At the event, Wei Jianjun, chairman of Great Wall Motors, stated that each of the Haval SUVs in 2011 had gone up by 1,000 yuan from 2010. “In the future, our products will surely continue to rise in price, but at the same time quality will continue to increase. I just want to let the joint venture brand. Also feel the pressure from us, we must challenge the joint venture brand models, and products that are close to their future will continue to rise in price."
As the self-owned brand models, the words “price increase†and “price increase†are rarely found. The phenomenon of price increase this time also reflects that the sales of some self-owned brand SUVs are very popular. When the profits of the traditional Kacha market fell, the continued fieryness of the SUV market seems to have become the biggest profit point for many independent brands.
Old SUV camp: pushing the 2012 model
As early as before and after New Year's Day, those old SUV manufacturers that achieved great sales performance in 2011 could not wait to launch the 2012 models. Dongfeng Nissan has launched the new Qijun, which pays more attention to the versatility of the SUV while maintaining its previous competitive advantage. Similarly, the outstanding performance of the JEEP in 2011 also introduced the 2012 new guideline, adding a 2.0L displacement product line to make guides more urban. Shanghai Volkswagen Tiguan also launched the entire department's 2012 model during this period, and upgraded its configuration on the basis of the old model. As the oldest player in the SUV field, Dongfeng Honda CRV will launch a new model this year. Its appearance, suspension, and engine have all changed, and will be Honda’s heavyweight global strategic model.
Imported SUV camp: Accelerating domestic process
It should be said that American cars are good at SUVs. This can be seen from Hollywood blockbusters. The SUVs of Cadillac and Ford are always present in various large shots.
Although GM Group also has a wide range of products in the SUV field, from Opel's Andhra, to Chevrolet's Captiva, Buick's Encore, and Cadillac's SRX, Kered, etc., and occupy a price range from 200,000 to 1 million Yuan's full range of SUVs, but currently all SUVs are imported into China. With the acceleration of localization, these popular SUVs abroad will meet the needs of more consumers.
At the same time, Ford also announced plans for a domestic SUV—Ford will be the first to produce a compact SUV in China in 2012, and the mid- to high-end SUV will continue its current import approach. In addition, Ford will introduce more SUVs abroad that sell well.
Self-owned brand SUV camp: there are price cuts also have price increases
Joint ventures and importing SUVs at the low and medium price levels have brought huge opportunities for independent brands, allowing the independent manufacturers who have tasted the sweetness to intensify the pace of entering the market segment below RMB 150,000. In just six months, Lifan and BYD , Roewe, Na Zhijie, Geely and other independent brands lined up to launch their first SUV. And some cost-effective models have indeed triggered a round of self-SUV heat after the listing - BYD's first SUV model S6 has been listed since last year, with a wealth of configuration, about 10 million large body, large space popular car market, and even There has been a case of fare increase. Its hot sales triggered a chain reaction. Huatai Santa Fe announced that the official price was reduced by 20,000 yuan, the price of its own SUV was pulled into the 70,000 yuan range, and the maintenance cycle was extended to 150,000 kilometers in five years. At the same time, a number of self-owned brand SUVs have seen different degrees of price cuts.
Of course there are also counterintuitive --- December 20, 2011, Haval SUV 600,000 delivery ceremony was held at the Great Wall Motor Baoding headquarters. At the event, Wei Jianjun, chairman of Great Wall Motors, stated that each of the Haval SUVs in 2011 had gone up by 1,000 yuan from 2010. “In the future, our products will surely continue to rise in price, but at the same time quality will continue to increase. I just want to let the joint venture brand. Also feel the pressure from us, we must challenge the joint venture brand models, and products that are close to their future will continue to rise in price."
As the self-owned brand models, the words “price increase†and “price increase†are rarely found. The phenomenon of price increase this time also reflects that the sales of some self-owned brand SUVs are very popular. When the profits of the traditional Kacha market fell, the continued fieryness of the SUV market seems to have become the biggest profit point for many independent brands.
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