The 56th National Auto Parts Trade Fair has ended for a week. As a front-line reporter, I personally witnessed a historic navigation mark in the Chinese auto parts industry, and at the same time, I had deeper contact with various auto parts elites.
Domestic manufacturers of the world
I remember that at the Beijing Auto Show in June this year, foreign auto parts makers spared no effort to publicize their products vigorously, surrounded by luxury booths and beautiful women. The entire exhibition hall outlined a beautiful landscape. At the Nanjing Auto Parts Fair, well-known foreign companies did not come to several, more domestic manufacturers show their style. Although there are many international giants to set up factories in China, we can see that the National Auto Parts Fair is still difficult to capture well-known manufacturers in terms of profile and popularity. It seems that we still need a lot of time to enrich ourselves. The overall quality of trade fairs will be continuously improved, and auto parts manufacturers will continue to increase their technical content in products so that foreign companies can actively participate in the event.
Dachang shows its corporate style
In this exhibition, I visited the person in charge of many large auto parts manufacturers. From their words, they reflected the common aspirations. We have come here to show the corporate elegance.
As one company official said, the current Auto Parts Fair will mainly show the corporate image to us. Since now we have opened the market, the key is to establish an image and maintain brand awareness. Through this trade fair, we can also see that all local manufacturers have stepped up the pace. Although we have achieved certain results, we still have to continue propaganda, otherwise we will fall behind others. At this stage, we must play a big brand strategy. Moreover, through the trade fair, we can also see high-end products from other manufacturers. This allows us to broaden our horizons and understand the latest product information.
Indeed, these large ethnic enterprises at the fair have carefully prepared their booth design and customer reception because they know that if the place is satisfied, it will be terrifying for the latecomers to catch up.
Small factories actively expand channels
Compared with the big plants, the small plants are obviously inferior. However, they still actively promote themselves and reflect their own value, because the task before them is to expand sales channels, so that people know more about their products.
Whenever I walk past the general booth, I always feel the expectation from the exhibitors' eyes. What they wait for is recognition and communication. "At such a large-scale exhibition, although it is impossible to compete with those big manufacturers, it is not easy to place companies in them, but through the trade fair, we have seen the strength of our opponents and the prospects are not optimistic. The key is to see how we can capture. Market.†Indeed, the exhibitor’s words reflect the cruelty of market competition, and the National Auto Parts Fair has sublimated this competition to the extreme.
At this fair, there were many topics related to exhibitors, such as open-air booths and so on. In fact, as an auto maker, although the market competition is fierce, the National Auto Parts Fair is not to be missed because everyone understands what the trade fair means. We hope that we will continue to work harder next year and more companies will emerge. Through the trade fair platform, we will show the overall strength of China's auto parts industry and contribute to the development of the national auto parts industry.
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