chain? Single store? Specialized? Fahrenheit's Three Brothers' Repair Shop "Learning the Path": Choose to Decide on Destiny!

After many years of walking around the rivers and lakes,

Fahrenheit's three brothers each returned home to open their own garages.

According to their own understanding,

Their repair shop is different.

Huaying Brother

"Fahren's Chelms Church" chain

From the conservation of the store to the chain brand good reputation from a single store Huaying Big Brother has advocated the use of regular preventive maintenance to prevent vehicle failure, has been doing regular maintenance of the vehicle here, basically can do two or three hundred thousand Kilometer or more without major repairs, the overall cost of use per kilometer within the vehicle's life cycle is lower, the condition of the vehicle is better, and the value of used cars is also higher.

Although the maintenance shop of Huaying Brother has not done any propaganda, it has been well-known by its reputation.

Capital entry: From the single store to the previous spring of the chain, suddenly an upsurge of investment and entrepreneurship began to emerge. Investors from the capital have found China Big Brother. They have shown China Dacao a beautiful and broad prospect for business development. They have invited Hua Dage to buy shares in the store and set up a new company together, and have built his store from the inside and outside. , to product and construction methods for a full range of packaging, also played a tall name - "Fahrenheit car hall."

As a co-founder of the new company, Big Brother began to work with the CEO of the new company to attend various conferences and promote recruitment. Some old friends of Huada Brothers also joined the new company under the influence and invitation of China Big Brother. Everyone uses the brand and image of “Fahrenheit Hall” to become a partner of the new company.

New round of financing: Expanding stores and expanding business quickly. In the global investment boom, “Fahrenheit” has received a new round of investment. With the promotion of capital, it has developed the “Fahren’s Car” APP and Fahrenheit "Of service projects, the goal is to be able to quickly seize the market and acquire more customers without being restricted by the geographical location of the store."

Some laymen who are optimistic about the automotive service industry's desire to invest have also joined in the "simple, easy-to-understand, and good operation" of the business model of "Fahrenheit's Chess Hall." As a result, the "Fahrenheit Hall of Fame" franchise has quickly become one of the famous chain brands in the market after last year's entrepreneurial boom.

Big Brother and his CEO have frequently become the guests of the major forums, and they are highly motivated and show their opinions.

The impact of the brand chain of China Brothers' local repair shop prompted small repair workshops to continue to learn the repairs of the repair shops of Hua Erge, which was approved for regional repairs, and to provide maintenance and repair insurance. The customer's reasonable and unreasonable requirements are available here. The local customer's neighborhood relationship was hot and hot. After more than ten years, they opened three branches in the area and became the local maintenance brand known as the “Elderman Repair Car”. The impact of the brand chain The Big Brother's chain brand "Fahrenheit Hall" did not open before their own home, the second brother's life has been very comfortable.

However, since the “Fahrenheit Chess Hall” was joined across the street by Big Brother, the new store has been able to make marketing activities a reality with the support of the headquarters, and because of the high level of standardization and transparency of service projects, Propaganda, interaction, and service processes can all be completed on mobile phones. It is very popular with young customers after 90s and word of mouth is spreading quickly.

The shop owner of this franchise originally did not understand the maintenance technology, but the store decoration image was professionally tall. All kinds of maintenance packages were very seductive, the prices were lower, there were many free services, and various promotional methods were used. The various trainings made the employees full of passion and enthusiasm, and the establishment of relationship with new customers was even faster than his time-honored brand.

The decline in business has forced many young customers who have been learning to watch their own brothers have been attracted to the past. There are also older and old customers who have been shaken by the opinions of their own children. These customer maintenance services first It was shocked.

Fortunately, with years of accumulated technology and word of mouth, there are still some old customers who still believe in “Elderman Repairing Cars,” but Hua Erge has been unable to sit still.

Hua Er Ge, who had never gone out to study before, also began to visit the capital with famous colleagues from all over the country, participated in various industry forums and activities, and even signed up for several industry training courses.

Although we have not yet understood what has happened, the fear instinct that cannot be dropped drives China’s second brother to listen and see everywhere.

Huarong's specialty shop is recognized for its precision market value, but it encounters technical inheritance problems. Difficulties in treating diseases Hua Tuo is always obsessed with delving into maintenance technology, especially when trendy technology comes out. Corresponding materials and special equipment are needed for the first time. Since then, it has also paid a lot of effort and cost for this purpose.

He has always ignored Big Brother's "to cultivate and repair" and his brother's "what cars are repaired, what money they earn".

He thinks that repairing a car is a craft. The more complex the problem, the more valuable it becomes to be able to live up to its name. Therefore, we never do maintenance business, and only do complicated maintenance and overhaul.

In the very long time that Huaying started its business, it did make more money and fame than the two older brothers. It even once opened a large-scale repair shop, claiming to be specialized in repairing problems that others cannot repair, and often doing a program to answer questions on the radio. Confusion, accumulating a lot of listeners and fans, many people are asking him for bizarre questions.

The work is too hard, and the technology is difficult to pass on. But because of the complicated or even intractable diseases encountered, everything needs to be done personally, and there is no lax slack. Plus young apprentices do not love to delve into technology and have not cultivated. Competent apprentices and successors, after more than ten years, fell into a trance and his hair almost fell out.

After the three brothers...especially in the past two years, with the growing popularity of the “Fahrenheit Hall” chain of younger brothers, the younger customers have become more and more aware of the importance of raising and repairing, and fewer and fewer complex faults appear. The business continued to shrink.

Later, with the advice and help of China Big Brother, it began to provide technical training and technical support services for Huada Brother franchise stores, which temporarily resolved the crisis of sharply reduced income.

Hua Wei has often been stunned: I thought that I could eat a lifetime master by relying on craftsmanship. At the age of quick retirement, I was facing the risk of unemployment. After doing this for more than 10 years, I suddenly became obscure. .

The different choices of the three brothers made their fate very different.

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