Recently, the reporter learned from the 7th China National Association of Rubber Industry Member Representative Conference that in the past 4 years, China's rubber industry has actively promoted the development and application of new products, new processes and new equipment by increasing brand cultivation, so that domestic rubber products are on the market. The competitiveness is constantly increasing. In the next five years, the Chinese rubber industry must strive hard to become one of the strongest players.
According to reports, tires, motorcycle tires and bicycle tires, conveyor belts, rubber shoes, latex products, additives, carbon black, reclaimed rubber and steel cords are the leading products of rubber products in China. In recent years, the China Rubber Industry Association has firmly grasped the brand name and cultivated this work focus. In these key products of key products, it has successively launched quality credit and brand recommendation activities, which have expanded their influence and enhanced their domestic and international Market competitiveness. For example, the annual output of domestic motorcycle tires now exceeds 100 million, accounting for about 60% of the world's total output, while the top 5 companies’ product sales account for 45% of the total industry.
At present, the rubber industry has nurtured 31 Chinese brand-name products, which are mainly distributed in seven fields: all-steel radial tires, high-strength conveyor belts, motorcycle tires, sports shoes, travel shoes, condoms and V-belts, and are the market leaders. . Take the all-steel radial tire as an example, the market share of local brand has reached 75%, of which half of the market is occupied by 10 Chinese brand-name products.
Since 2014, the China Rubber Industry Association has also targeted rubber auxiliaries, radial tire molds and semi-steel radial tires as brand-building articles, and focused on environmental protection and technology to guide the healthy development of enterprises. At present, the output of rubber chemicals in China ranks first in the world. Among them, green accelerants account for more than 60% of total output, and green antioxidants account for more than 80% of total output. These products have the advantages of high output, rapid technological advancement and green environmental protection, and can basically deal with the EU REACH rules to be implemented.
As a kind of sophisticated mold, radial tire molds have higher requirements in terms of technical content, precision, and pattern structure. At present, there are more than 100 domestic companies engaged in the production of this product, with annual sales of 3.64 billion yuan. Among them, four companies with a production scale of more than 100 million yuan and a production volume of more than one thousand accounted for half of the market. With advanced technologies, these products not only satisfies the needs of domestic companies, but also have a certain amount of exports with high cost-effectiveness.
Today, high-speed flattened semi-steel radial tires that represent the advanced level are becoming the direction for R&D and production of domestic enterprises with certain strength. Since 2007, the newly developed 26-inch semi-steel radial tires and run-flat tires and the 50, 45, and 40 radial tires developed over the years by the South China Tire Company have been welcomed by European and American markets, which have reduced the high-end international market. The technological gap of products has filled the gaps in the domestic market and has driven the pace of independent innovation across the industry.
The person in charge of the China Rubber Industry Association told reporters that China is the world’s largest consumer of rubber, and most of its leading products rank first in the world. At present, foreign capital is using China as a production base to accelerate the penetration of its products in the domestic market. Under such circumstances, only the advantage of forming a group of Chinese famous brands can compete with large multinational corporations.
In the next step, the China Rubber Industry Association will be guided by the "Eleventh Five-Year Plan for Scientific Development of the Rubber Industry" and the "Eleventh Five-Year Plan for the Implementation of the Famous Brand Strategy for the Rubber Industry", and will continue to guide the industry to accelerate independent innovation and products. The pace of structure and product optimization and upgrading will actively change the mode of economic growth and nurture and striving for China's famous brand. After 5 years of hard work, the leading products in the rubber industry will have their own brand names in China and form a group of strong companies to promote the development of China's rubber industry from big to strong.
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