On November 24, 2014, the “CMIIC 2014 China Construction Machinery Industry Internet Conference and Brand Events †was held in Shanghai under the guidance of the China Construction Machinery Industry Association. It was attended by leaders from the Construction Machinery Industry Association, industry experts, academics, business elites, and terminals. More than 520 people, including users and government leaders, gathered to discuss trends in the industry in 2014. Mr. Chang Cheng, deputy general manager of market strategy of Shell (Beijing) Petrochemical Co., Ltd. attended the meeting and received the “Lubricant Impact Brand†award on behalf of Shell.
Mr. Chang Cheng, Deputy General Manager of Market Strategy of Shell United (Beijing) Petrochemical Co., Ltd. attended the meeting
Suzi Meng, secretary-general of the China Construction Machinery Industry Association, pointed out: "As China's construction machinery capacity continues to climb, the sales market for complete machine engineering machinery and accessories for construction machinery continues to maintain a fierce competitive landscape. The profits of dealers are declining. In the face of industry background, engineering machinery must transform and break through the bottleneck, shifting from 'multiple oil' to 'special oil'."
As a leader in the field of domestic lubricants, Shell's concept of "professional equipment and special lubrication" advocated by the Lubricants in the field of construction machinery lubricants coincides with industry experts. In the current environment, the existing oil consumption habits of consumers have been formed. The key to realizing the special lubrication of different equipments lies in digging deeper into the differences in the needs of users, and then providing more intimate and efficient lubrication services. Shell unifies the concept of "professional equipment and special lubrication" through the advanced concept of oil use and a large number of practices, and continues to promote professional lubrication solutions in the industry through its own influence, which accelerates industrial subdivision and boosts the development of the industry. Played a pivotal role.
Whether the market environment is facing the cold winter or warm spring shell unity will always take a firm pace
Not only satisfied with the concept of the first, Shell unified is to put their ideas into practice through continuous technology research and development and product upgrades. Shell unified technical personnel did a lot of research and experiments on the structural characteristics, working conditions, and use environment of construction machinery, formulated scientific formulas for construction machinery oil, developed the three major product sequences of Yishan series, Tongtu series and general products. Including special engine oils, hydraulic oils, gear oils, hydraulic transmission oils, and lubricating greases, it has achieved 17 high-tech achievements and won 2 national energy-saving product awards.
As a leader in the lubricants market and a trailblazer in the field of lubricants for construction machinery, Shell Uniform has always maintained a high quality product quality and leading market position, and led its own efforts to lead the expansion and transformation of the entire market to its own professional strength. , To guide the evolution of lubricant consumption awareness among owners and users of construction machinery. It can be said that Shell's unification has always been at the core of the evolution of engineering lubricants and it is well-known that it has won the “Lubricant Impact Brand Awardâ€. It also confirms Shell's unification in the lube industry and the hearts of consumers. Unique position.
Mr. Chang Cheng said in an interview: "This award for the Lubricant Impact Brand Award is not only a recognition of our high-quality engineering machinery products, but also an affirmation of Shell's unceasing innovation and continuous breakthrough in the development spirit. Whether the market environment is facing the cold winter or warm spring, Shell Unification will always take firm steps, stand at the front of the industry, and lead the industry to a broad future.
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