"The truck sales are not good!" This is the first sentence that a dealer who worked hard for many years in the heavy truck market in Dongsheng District, Erdos, said to the author. This has also become one of the core contents of this interview.
Ordos, a place famous for “sheepâ€, “coalâ€, “earth†and “qiâ€, is also a contestable spot for heavy truck companies. Whether it is road transport or mining operations, heavy truck shadows can be seen everywhere, and the monthly salary of heavy truck drivers has even been fired to 8,000 yuan, which is really a boom. Why does this dealer have this sigh?
Brothers' walls are on the one hand. Under the market economy system, competitive pressure is everywhere and this should not be a reason. However, once competition has changed, it may bring great pressure for survival. As in many areas of the heavy truck market, Ordos has also emerged as a sign of vicious competition between its brands. "This is the same root, what is too fast," and the "distribution" between brands and dealers, and this piece is rising. The strong market is surging and the unstable factors have increased. Perhaps a few years later, a considerable number of dealers were abandoned by the market, but the negative impact caused during the spoils did not go away, such as low-cost sales, such as maliciously robbing customers. Even worse, regardless of good or bad performance, some heavy-duty truck companies do not hesitate to expand in order to increase sales and share, leading distributors to compete for food with heavy tasks. Selling cars is the key at this time, and market maintenance has long been left behind.
Market chaos is another aspect. The liberation of FAW occupies a large market share in Ordos. Dongfeng commercial vehicles are also quite rich in heritage. With the rapid development of coal mining and transportation, the demand for dump trucks has soared. China National Heavy Duty Truck Group, Beiben Heavy Trucks, Futian Auman, Shaanxi Auto and other companies are also slowly infiltrating, and Chang’an Heavy Industries and Gas, which even started in rivers and lakes, is also involved. In this market, companies have seen a huge market capacity, and have also achieved good results. However, they have not learned the development experience of other regions and still follow the old path of “swords goâ€, such as re-layout, The disadvantages of light management, heavy sales, and light service have not received enough attention. This means that the pattern of rise and fall of many of the strong heavy-duty trucks in the past is likely to be repeated in Ordos, and it is necessary to maintain a relatively stable upward trend, which will increase the difficulty.
An ever-growing regional market can be inaccessible. If the vitality can be prolonged through relevant maintenance and management, in this process, by grasping the nodes of market transformation with reasonable layout and planning, it can lay a foundation for its renewed prosperity. basis. However, if we only focus on current sales, and do not pay too much attention to the health of the market, there will be more and more dealers send "sales of trucks" feeling bad.
This is obviously not the expectation of Ordos' "heavy truck".
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