On July 14, 2011, the first POCV passenger vehicle commercial vehicle product under the umbrella of FAW-GM Light Commercial Vehicle Co., Ltd. was formally released at the Changchun International Auto Expo. The new vehicle is expected to arrive in stores in August 2011. As a product targeting domestic mainstream pickup applications, the price of the listed models is 60550 yuan to 66550 yuan.
The Kuncheng pickup truck is the first product since the establishment of the FAW-GM joint venture company. It is expected that the production capacity will be 80,000 vehicles, and it will not rule out the launch of other commercial vehicle products in the future. Because pickup trucks are still in the restricted phase in the domestic first-tier cities, FAW-GM said that for the future market positioning and market selection, Kuncheng pickups will be able to locate second-tier and third-tier cities and not exclude exports. Kun Cheng was built with international standards and introduced many of GM’s design and manufacturing concepts. It is also hoped that Changchun City can give product support and in the cities where pickup trucks are produced, the use of pickup trucks offers many benefits.
According to reports, the Kuncheng pickup truck is mainly designed for SMEs, private companies and individual business operators in second- and third-tier cities. The product integrates the technical advantages and management experience of combining China FAW and General Motors Co., Ltd. and strives to complete the process quality.
SUV-style design highlights the stylish atmosphere of the Kun-Ping pickup truck; the wide and reliable bumper with a large area of ​​the chrome-plated grille highlights the extraordinary arrogance of the Kun-Cheng, even more American temperament.
Inheriting China's FAW's mature vehicle-building technology, it integrates GM's GMS global manufacturing system and advanced quality control system. Each production detail is strictly controlled and more quality commitments are made.
Space: The humanized layout of the cab, simple and without losing the atmosphere, at your fingertips without significant cramps; rear space is wide, folding seats to meet different needs. The overall driving space is 1.2 times that of the same level pickup, making it more enjoyable.
Practical: The height of cargo box is 100mm higher than traditional pickup truck, and the volume is 20% more. The introduction of advanced technology from foreign companies can reduce fuel consumption and noise. The fuel preheating device can be easily started in low temperature environment and has more practical value.
Safety: Assemble the SABS system, automatically distribute the front and rear braking force according to the loading conditions, avoid rear wheel locking during emergency braking, design the front impact collapsing and energy-absorbing structure, and minimize the damage caused by the collision with the four collision-proof steel beams. More intimate protection.
In order to fully meet the psychological positioning of urban and rural users for pickup trucks as a reliable partner in life and business, FAW-GM will create a brand new sales system for Kuncheng: Kuncheng pickup will directly adopt an integrated sales and service network and meet consumer consultations. Purchase and maintenance needs.
FAW GM fully absorbs the universal excellent service concept. From the design of the vehicle, after-sales engineers are involved to ensure the convenience and accuracy of maintenance, while providing a highly competitive after-sales protection policy and better service to consumers.
Low-end pickup trucks have limited profits, but not all companies have profits in their eyes, but they aim at the huge market demand potential of the Chinese pickup truck market. The birth of FAW-Kun-Cheng-Ping pickup not only demonstrated strong technical strength and superior control ability, but also demonstrated a commitment to carry.
FAW-GM Commercial Vehicle Co., Ltd. is a light commercial vehicle company jointly established by China FAW Group Corporation and General Motors Corporation with the approval of the Ministry of Commerce of the People's Republic of China. The company announced its official listing in Changchun on August 30, 2009. Established. Among them, the ratio of the two companies is 50%: 50%, the total investment of the project is 2 billion yuan, and the registered capital is 1.2 billion yuan.
FAW-GM Light Commercial Vehicle Co., Ltd. is mainly engaged in research, development, production, sales, warehousing, export and logistics of light trucks, light buses and related assemblies and parts. The joint venture will leverage on its superior resources in terms of product, R&D, marketing, and other operational elements, continuously improve its product and marketing capabilities, meet the growing needs of China's and global light commercial vehicle markets, and provide its customers with trustworthy, value-based products. Light commercial vehicle products.
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