Not long ago, XCMG announced that it will launch the new Xiaolong T series in 2011. Pushing new cars for three consecutive years, which is rare in the heavy truck industry. In early 2011, XCMG’s heavy-duty truck project with a total investment of 10 billion yuan was also officially started.
At the Shanghai Auto Show 2011, it was announced that after the introduction of 15 new models to the domestic market by 2015, it was reported that Ford Motor Co., Ltd. and Changan Automobile Group had recently reached an agreement to deepen cooperation and planned to take over Chang'an Heavy Duty Trucks through joint ventures and cooperation.
Also at the 2011 Shanghai International Auto Show, Da Yun brought its five main push trucks to the show and three of the tractors were lightweight. Shortly after May 8, 2011, the opening ceremony was held at the construction site of the Universiade Group (Chengdu) production base.
Universiade Automobiles, which was mass-produced in 2009, was established in 2007, and GAC Hino Motors, which was established in 2009, and was established in 2007, and Changan Heavy Duty Trucks, the first phase of the 2009 general assembly plant, started trial operation. In 2008, Xugong Automobile was established in 2009. The launch of the Ji Rui United trucks, these companies are seen as China's heavy truck industry recruits.
From the turmoil in the market in 2010 to the near silence in 2011, these heavy-duty recruits are bound to undergo trials in the hot 2010 heavy truck market.
Low sales, difficult to profit
As the saying goes, the heavy truck recruits who have poured into the market are attracted by the booming market. Statistics from the China Association of Automobile Manufacturers show that due to a series of favorable factors, such as benefit from the domestic macroeconomic growth, the increase in fixed asset investment, and the continuous increase in the total volume of road freight, the heavy truck market has continued to grow in 2010. Sales of 1,107,400 heavy trucks, an increase of 59.93% year-on-year, which is the first time in the domestic heavy truck sales exceeded one million vehicles. It can be said that the high-speed growth of the heavy-duty truck industry from the second half of 2009 to 2010 provides an excellent space for new entrants to grow. However, the hot market in these two years did not seem to allow new recruits to follow suit.
Sales volume and profitability are important foundations for good or bad performance. The annual sales of new recruits are generally maintained at the level of a few thousand vehicles, and the profitability is not satisfactory. In 2010, the sales volume of the Universiade heavy truck was 8,000, and the profitability status was not enough. In addition, sales of Changan Heavy Duty Truck in 2010 were only over 3,000.
New recruits are bound to face all sorts of bumps in the battlefield and it takes time for their growth. Some new brands do not come under the policy, services do not go, the amount of possession is getting lower and lower, no dealers are willing to do, the network has not been able to get up, so it entered a vicious circle. At the same time, foreign brands are also entering China, and their products and technological advantages are no small threat to domestic companies. Now, if sales haven't broken 8,000-10,000 vehicles in the past two years, it's enough.
Lower sales plan
Heavy truck sales continued to decline in April and May 2011, which was the first negative growth since July 2009. Almost all heavy truck dealers are not doing business as they did in 2010.
This has thrown cold water on the fresh recruits. For example, the market condition of the Grand Canal Heavy Truck was not expected to be good in 2011. It was originally planned to quadruple its sales in 2011 and now it can only double. There is also a sales target of 12,000 units for Ji Rui United Trucks in 2011, but given the current poor market conditions, the actual sales target will be lowered accordingly.
For the old heavy truck companies that have been developing for many years in the heavy truck market, there is a lot of work to do in the off-season, and it is even possible to earn profits or build a more solid foundation through service upgrades. As for the heavy truck recruits whose market holdings are still very low, it will obviously require more preparation and greater courage to get through the off-season.
Don't give up
Although the 2010 performance was unsatisfactory, the market was hardly prosperous in 2011, but heavy truck recruits did not intend to give up. The Universiade focused on lightweighting. Toll-by-weight highway tolls and stricter overload management in the future have made lightweight heavy trucks a trend. The Universiade lightweight heavy truck adopts new technologies, new materials and processes to reduce the weight of the whole vehicle, and reduces fuel consumption on the basis of keeping the product stable and reliable. Judging from the current users' feedback, the products of the Universiade heavy trucks are not enough for lightening, and more efforts are needed to improve R&D. In addition, it is expected that the construction of the Grand Canal Group (Chengdu) production base will be completed by the end of 2012. In addition to the production of various light and medium-duty trucks and parts, it will also manufacture heavy trucks. After the operation is put into operation, the Chengdu production base will have an annual output of more than 100,000 vehicles. The Universiade has a sales target of 20,000 units in 2011 and will exceed 100,000 units in the next 10 years.
Chang'an Heavy Duty Truck's sales target of 5,100 units remained unchanged in 2011. In order to achieve this goal, Chang'an Heavy Duty Trucks has not only further enhanced its promotion of M-series products, but also introduced a series of favorable business policies to benefit dealers. Service provider.
In early 2011, XCMG announced that it will invest 10 billion yuan to build the Nanjing XCMG heavy-duty vehicle project. The goal is to produce 100,000 heavy trucks annually and the necessary supporting assemblies. In addition, on the basis of the original wide bodywork platform, XCMG proposed a product strategy based on heavy-duty dump trucks and concrete mixer trucks, and successively developed 6×4 and 8×4 heavy-duty heavy dump trucks and 9.3 meters and 10.3 meters. 12.3 meters of concrete mixers have achieved good results. At the same time, Xugong Automobile has already completed the design and development of Xiaolong T series products and is about to enter the stage of trial production and application announcement. It is expected that it will be able to mass produce in the near future.
The unsatisfactory market conditions have also given the opportunity for a smooth start. Under the current market conditions, what companies need to do is to do a good job. The main cart type in 2011 will not change, but the matching will shrink, and in the market is not good, the user's matching demand for the product is not complicated. The main trolley type is based on the earliest plans and includes 2 tractors, 1 dump truck and 1 concrete mixer truck. In terms of sales, the main task of the joint truck is to distribute goods nationwide and build sales and service networks.
Work hard on the service
In addition to new products and new projects, recruits have placed services in an important position. In 2011, Changan Heavy Duty Truck made three major commitments to the users, including the maintenance of the vehicle to the service station by the user. The simple failure was resolved within 4 hours. The general failure was resolved within 1 day. Major difficult failures were resolved within 7 days. After the user reported to the service hotline, The city has 4 hours of service in place, within 8 hours of 100 kilometers, within 24 hours of guarantee within 300 kilometers; to compensate for 200 yuan per one day's delay due to overtime due to maintenance. In addition, Changan Heavy Duty Truck has extended the warranty period for each key assembly of the relevant model.
Among them, the maximum warranty period for the engine parts of road vehicles and off-highway vehicles is 24 months or 200,000 kilometers; the maximum height of chassis parts for highway vehicles is 18 months or 50,000 kilometers, and that for off-highway vehicles is 9 months. Or 45,000 kilometers; highway vehicles have an important maximum of 12 months or 50,000 kilometers; non-road vehicles are 5 months or 30,000 kilometers; highway vehicles are generally up to 6 months or 30,000 kilometers, non-road Use the car for 3 months or 15,000 kilometers. As of the end of 2010, Changan Heavy Duty Truck has established 150 service stations in 23 provinces and cities in China. It is expected that by the end of 2011, the total number of service stations is expected to exceed 230.
Universiade Motors is also stepping up its efforts to build a service network. The Universiade's after-sales service strategy for 2011 is to complete the coverage of more than 500 after-sales service outlets nationwide and achieve regional coverage above the county level in the country.
According to the joint truck plan, 330 service providers will be established nationwide in the future, basically covering all regions of the country. In addition, according to the integrated service concept of the integrated truck, the company plans to build 100 directly-operated integrated service stations nationwide, covering a range of maintenance services such as vehicles, tops, engines, transmissions, and axles. , Perhaps the improvement of services can allow users to dare to take advantage of fresh.
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