Furniture production and distribution enterprises are mostly small and medium-sized family enterprises. Compared with other mature industries, the overall management level of the furniture industry is low, the modern marketing management awareness is poor, and there is no systematic market competition strategy and management means. Most enterprises use comparison. A single competitive approach shows a low level of competition. It is understood that the traditional furniture retail mode is mainly based on booth leasing, furniture producers do not directly contact consumers, but only sell the products to dealers in the form of wholesale, which is difficult to control the price of the furniture market. The dealers rented a lot of places to renovate the storefront, and for their own interests, they are reluctant to minimize profits, which makes the promotion of goods in traditional home shopping malls difficult. At the same time, dealers are not able to provide the best after-sales service to consumers because of their own quality and management strength. Consumers and manufacturers themselves cannot get rid of embarrassment. Facts have proved that this business model is difficult to protect the rights and interests of consumers, and can not meet the needs of the market. It is understood that in order to optimize shopping prices, many consumers have begun to try new forms of purchase, such as online group purchases, factory direct sales, etc. It is not difficult to see that the traditional dealer-based sales model is facing challenges and has become an issue. fact. In order to make up for the shortcomings of the traditional sales channels, and in order to save the high rent paid to the store, some manufacturers began to try the chain operation, and soon attracted the industry to sing aloud, many business owners said that the furniture chain business will It is the only way for furniture marketing in recent years. According to industry insiders, the chain operation features are distinct, and the chain operation is extended to the furniture industry. At present, there is still a sense of freshness and strangeness. In fact, this business model has been popular in the world for more than 100 years. As early as 1865, the American Singer Sewing Machine Co., Ltd. began its franchise chain operation, and gradually became a form of business organization widely adopted in the retail, catering and service industries. Chain operation has the advantage of leveraging economies of scale to achieve economies of scale; strong sense of brand and service; and standardized management by advanced means. This business model first puts new and higher requirements on manufacturers: sharing a brand and building an image together, manufacturers must not only have unique products, sales and services, but also have the ability to maintain this advantage. Thereby ensuring the healthy and steady development of the chain system. As a franchisee, in the operation, we must follow the requirements of the manufacturer, unify the store name, uniform purchase, uniform price, and unified service. In other words, the merchant can simply clone according to the uniform requirements of the manufacturer, not only simple and easy, but also in the manufacturer brand. It is easy to achieve the effect of the combination of spirit and flesh, and the future is unlimited. In addition to the chain business model, home network marketing is also becoming more and more popular. In addition to the influence of market competition and business rushing to break through, the deeper reason is that consumers' consumption concepts and methods are changing. According to a survey, 81 home furnishers are profitable in online sales last year, and 76 merchants' online sales were profitable the year before. For the results of this survey, the heads of various shopping malls have expressed their approval. A well-known brand furniture Chengdu total sales said that in fact, as early as the first two years, some strong companies began to notice the network marketing, but at that time the website played a role in promoting corporate visibility. Now that the market is different, everyone is really focusing on tapping the substantial value of online marketing, and expects to get better new channels with less investment.
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