In-vehicle entertainment system is rapidly developing

With the rapid development of in- vehicle infotainment technology , the market demand in this field is also rapidly rising. Under this background, the competition among software system providers such as NXP and Linux is also increasingly fierce.

According to forecasts, the scale of systems using instrument displays over 4.5 inches in Western Europe is currently around 2.5 billion euros, and this figure is expected to reach 3 billion euros by 2020. At the same time, the proportion of new cars carrying such expensive systems will also increase from the current 20% to 40%.

Jack Bergquist, Senior Analyst at IHS Automotive’s Information Communication Entertainment System, said: “We have observed that as people spend more time in traffic, infotainment systems are also becoming an important selling point for new cars.” As for how to choose these systems, the software platform , has become a major problem for the current vehicle manufacturers.

In the current automotive dashboard operating system field, BlackBerry’s NXP is the absolute leader in 44% of the market, and Microsoft also holds a 17% share. Linux’s market share is only 4% and the remaining 35% share. It is divided by other companies.

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