It is hard to break through the five dimensions of innovation to observe the Fujian green market

The first stop of the second quarter of the good line, we came to "the starting point of the Maritime Silk Road - Fujian Province", is also the starting point of the second quarter of the good line. Use your eyes to look and think carefully, and use words to tell the stormy weather of the green market on this land.

It lasted for one month and three days, 3 cities, 37 parks, 1,600 dedicated companies, 38 in-depth surveys, and 20 good lines. From the business owner here, what kind of story we heard, and what kind of scenery we saw on the way.

Long-term selection, short-term battle for the king

First of all, in the process of visits, the local LWN network companies and dedicated line companies are faced with a huge problem:

The demolition of the park, and the removal of the pipe regardless of the move!

This leads to:

The rental of venues has been rising year after year. At present, the market in Fuzhou can reach an average of RMB 70-80/per month. The development cost of logistics enterprises remains high and the labor costs are also rising. Although short-term costs also bear such costs, the long-term loans are The cycle is relatively long and the pressure is much greater.

Frequent demolition caused damage to the entire market environment, even if the giants such as Shengfeng Shenghui expressed their misfortune for the land supply problem in the logistics parks. Due to the shortage of venues, both large-scale LTL companies and small ones The green market has limited its own development.

Different parks under the same blue sky, today's Shengfeng Logistics Distribution Center and the former North-South freight market

Secondly, because each time the demolition did not re-plan the logistics land, and may start a new round of demolition at any time, it led to the exception of Shengfeng Shenghui in Fuzhou, it is difficult to see the standardized park, not only that, there is a very good in the Fuzhou Park. Interesting charge item is to go out.

As long as you enter the door, even if it is outside the car to go in and out of the head are to charge, outbound card logistics company procurement and distribution to the delivery and delivery vehicles, if there is no exit card in three or four rounds, you need to pay 3 yuan for the park, if the logistics company Purchasing 50% off, 1.5 yuan a piece, different parks, different prices. 6.8 meters / 7.2 meters / 9.6 meters / or trailers, the price of another charge. For example, a 6.8-meter car may enter the park and may need to pay for two exit cards.

Then when the shipper comes to deliver the goods, the cost will naturally be grafted on the head of the green line. What will happen to this?

Suppose you send a ticket for goods you earn six or seven dollars, but because of the exit card, you can only make three or four blocks now, and the cost is as your starting volume increases, the cost is also going up. The local line bosses have statistics that the annual expenditure on this accounted for about 1% of the total turnover, and the cost of more than 100,000, although not every household is such a large amount of expenses, it is indeed a special line for every household in Fuzhou. There are unavoidable "hard expenses".

What is the "long line selection"

For Fuzhou's green market, the monopoly of Shengfeng Shenghui does have a certain impact on the local long-term development. However, even if the environment is poor, the business still needs to be done.

In the face of Shengfeng Shenghui’s large-scale enterprises, long-term lines have to improve their competitiveness in order to survive under the market environment in Fuzhou, and refine the timeliness and services on some lines.

Because relatively large-scale LTL network enterprises are not comparable in the distribution and brand effect of outlets, the advantage of dedicated lines is that they can meet the requirements of customized customers and can achieve regular delivery or delivery. Home service, this is what a large-scale LTL network company cannot achieve.

So in Fuzhou, you want to do long-term, then we must seize the custom needs of customers, and then get them.

What is "short-term king"

The king is only relative. Compared to the long-term line in Fuzhou, the short-term is indeed very active in the local market environment. Among the 400 companies we visit, the short-term line accounts for about 70%. And short-term profits are considerable.

Companies with a certain capacity generally have a profit of about 10%, and several excellent companies can reach 40%.

How can it not be "king" from quantity to quality? Why then?

First, Fuzhou is a strategic place for Fujian logistics

From the perspective of transport distance, this is an off-centre location, a distribution and distribution center, and the cost of diversion is low.

Secondly, Fuzhou is the capital of Fujian.

Therefore, dealers and wholesalers of many companies are also here, and the volume of goods is relatively sufficient. The business that was allocated on the ground has also been fully developed in Fuzhou. And Shengfeng Shenghui many long-term return, will also be a large part of the separation to the excellent short-term companies in Fuzhou to carry the carrier, so that in all aspects of the moisture, short-term indeed in Fuzhou to do a good job.

When I first arrived in Quanzhou, I heard a word. Fujian Logistics looked at Quanzhou, and Quanzhou Logistics looked at Jinjiang.

"The starting point of the Maritime Silk Road" originates from Quanzhou. Comparing Fuzhou and Xiamen, Quanzhou’s GDP has been far ahead of Fujian for many years. Quanzhou has a large number of factories built here, and garment factories, electricity suppliers, and electrical appliances provide a steady stream of goods. Two companies, namely Chuanhua Highway Port and Xiangyu Highway Port, are also located in the area. The rent for the Park is about RMB 18-25, and the construction of the Park is similar.

Logistics companies take goods as their king, and they say that there are places where goods are available, and that there are a lot of park land supply in the local area. The rents are reasonable and the green line should be well developed locally. Quanzhou green companies must have been very moist, but is it true?

"Volume is priceless", chaotic price market

Under the support of the supply of goods, Quanzhou's green lines bloomed everywhere. However, in a good team visit, we learned that the freight rate of cargo in the Jinjiang area of ​​Quanzhou is extremely confusing. Shandong’s price is RMB 90/fang and Chengdu’s 12,000 yuan can be left alone. Lost.

Why did this happen? After a good green team visited and investigated, in the exchange with local companies, the author also summarized the following points.

First of all, the cargo structure of Jinjiang market is mainly based on clothing and shoes, and foods from Quzhou. There are relatively few high-end goods electronics and fitness equipment.

The value of these goods is not too high. For example, from the manufacturer's point of view, the value of a car is about 5,000. May it cost him 7,000? Of course impossible. Moreover, at present, the real economy industry is relatively weak, and the efficiency of the factory is not very good. Therefore, in the bidding process, under the same capacity, whoever has the lowest price can take this cargo.

Second, the green line of business “the market is big enough and the foundation is bad enough”

Many people want to take a bite from this piece of cake. In order to obtain the goods, competition at low prices has become the main method that local line companies have to “use”.

Therefore, despite the continuous supply of goods in the Jinjiang market, but did not get a good freight, which have to say that the factory also shoulder certain responsibilities.

However, there is a very interesting phenomenon in Jinjiang, and the general manufacturers are afraid of running on the green line. However, the green line here in Jinjiang is afraid of the manufacturers running. The original green line will usually help the manufacturers to transport the goods, but the manufacturers cannot immediately settle the money. As a result, the expenses will be charged for at least three months. If the manufacturer runs an unfair operation, the green line will not be able to obtain the freight, resulting in losses. Although this is also the case in other regions, Jinjiang is particularly serious. Basically, every company has unreceived shipping charges.

"Starting without profit" or not?

The profit point is about 6% or even lower. With the transparency of the market, the profit of the green line is gradually declining. The transportation costs of the artificial vehicles at the site have always been unavoidable hard expenditures, such as the utilization of the vehicle and the loading of cargo, etc. Corners to get a certain profit.

Although most of the companies can start every day, but the departure does not mean that there is profit, the early Yuancheng Express intends to win this market in Jinjiang, to price competition, but at such a low freight price war again, It is no different from the loss of the operation, so it eventually disappeared.

Due to the long-term price war, the competition on the same line is quite serious. Each one manages its own one-and-a-half area and forms a scattered group. The current Jinjiang market's green line is like a starlight in the night sky. Cards had wanted to gather stars, but it did not succeed, but it also promoted the exchanges of local companies. Jinjiang lacked a chance and might become the next logistics node city.

At the same time, most of the factories in Jinjiang are in the process of upgrading. The new generation after 80s and even after 90s will take over from the old employees. What kind of ideas they have received from the company? Will the green companies continue to do so? Did you get the original goods?

Xiamen's logistics is a relatively beautiful place, like this city. In terms of visits to various parks, although the number of Xiamen parks is small, there are seven in a certain scale, but overall the environment is still stronger than Quanzhou Fuzhou. As a coastal city in Fujian Province, there are naturally stormy waves near the sea. The import and export trade brought by the port and the entry of foreign-funded enterprises all bring good economic development to Xiamen. At the same time, it also brings a certain amount of logistics enterprises. The goods.

The "Underwater Surge" under the BRICS Conference, the "Innovation is King" under development

The much-anticipated BRICS conference will be held in Xiamen. This makes the calm island stir up a wave of waves. Why would you choose Xiamen? The author opens a hole in this area. As the saying goes, “City development looks at logistics”. Compared to Quanzhou, Fuzhou, the administrative unit is not as good as Fuzhou, and the volume is not as good as Quanzhou. What is the advantage of Xiamen? The author shows from the following points.

First of all, because of the port city, and there are many foreign companies stationed, electronic products, mobile computers, auto parts have a lot of weight in Xiamen, high-quality sources can naturally bring considerable profits. However, relatively speaking, in terms of services, whether it is tracking in transportation, cargo damage, or timeliness, it is necessary to meet certain requirements.

The three parties in Xiamen are relatively active compared to Quanzhou in Fuzhou. In this way, if you want to get better goods, you must use “service-oriented, price-assisted” to do the special line, because for the value of several tens of thousands of yuan of goods, logistics transportation costs are not so prominent Obviously, the shippers prefer to obtain good services from them, “full visualization, timely delivery of orders, and distribution at the end.” Such a market is more likely to form a healthy development.

Secondly, the opening up of coastal cities is relatively stronger. Regardless of whether they are brand awareness or good service concepts, they have gradually moved closer to the first-tier cities in the north, such as the north and the south, and have gradually emerged as dedicated alliances, without car carriers. A company such as a team. In addition, Xiamen is at a relatively advanced stage in the area of ​​suspension and transportation.

In such a market environment, we gradually tried to accept new development directions and constantly explored. Although we do not know when the first pioneers will emerge, Xiamen's green market is undoubtedly a brewing storm. Under the reform of the market, we can wait and see who will be the first "king of innovation."

On the whole, Fujian's market has a certain degree of similarity with Shandong. Fuzhou is like Jinan, Quanzhou is like Linyi and Xiamen is like Qingdao. However, due to the difference in geographical location, the difference in the scale of logistics development has been caused.

However, things are artificial, and some people in this market are stagnating. Some people are vacillating and watching others, and others are innovators.

However, in my opinion, although the first step is not necessarily a success, he is full of courage and worthy of our admiration; he is willing to make breakthroughs through his own efforts to change the existing market environment, just as in Lingnan. Dekun and Zhihong on the forum, regardless of the future, they are also the heroes that stand out in this green market.

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