Editor's note: At the beginning of 2007, Jianghuai, one of China's most profitable auto companies, ignited the smoke from another car's battlefield. It released a truck in Hefei, named "Swordsman," and pointed to its biggest competitor, Beiqi Foton. As the two largest competitors in the domestic light truck market, the battle between Jianghuai and Foton burned into every city in China.
Sohu Automotive Report On January 15, 2007, the latest high-quality Chinese card product of Jianghuai Automobile Company was officially listed at its production base, Hefei, Anhui Province. The card was named as Jianghuai “Swordsmanâ€. According to Jianghuai Automobile Co., Ltd. in its listing activities, "The Swordsman" represents a spirit of courage and hard work, and it is also the extension of the "New Red Army Spirit" that Jianghuai Automobile Company has been advocating. The “Sword Swordsman†symbolizes that this China Card is a reality for Jianghuai Automobile to face the escalation of consumer demand in the entire industry and constantly calls for high-quality card products. It carries forward the arduous pioneering, pioneering, daring to create, dare to compete, and dare to win. The spirit of the new Red Army, and showing off a sharp victory in the market.
On the day when the Jianghuai Swordsmen were listed, experts in the automobile industry, logistics industry, and experts in steam research gave high evaluations to the Swordsmen from the perspective of the automotive industry environment, the use value, and the research and development of the products. JAC Swordsman Zhongka upholds the Dai-Ke Group's first-class commercial vehicle technology platform. After the technological improvement of South Korea, and through the independent innovation and research and development of JAC, the integration and optimization will make the world-leading technology fully Chinese-oriented, which is more suitable for China and even Asia. Road and market conditions. Jianghuai Automobile carried out the third optimization on vehicle matching, using the most advanced and mature Yuchai and Xichai power in China and Gehlfass leading heavy truck manufacturing technology. The high-grade truck technology level is a high-tech, high-quality product suitable for the needs of the domestic card upgrade market. According to analysis by industry experts, JAC Swordsmen will be the benchmark for the Chinese card industry in the next few years. The first high-quality bright swordsman card in China, which has been extended and introduced on the basis of mature technology of heavy trucks, has not only completed the full-line product camp layout of JAC's commercial vehicles, but also will lead the development direction of the commercial vehicle market.
JAC is one of the most important commercial vehicle production bases in China, and each of its big moves has had an important impact on the market. As a domestic first-class commercial vehicle company, JAC has maintained a growth rate of over 50% for 15 years in a row, and it has become the only company with profit growth in the 14 key automobile enterprise groups in 2005. Jianghuai’s sales revenue in 2004 has exceeded 10 billion. In 2005, Jianghuai Automobile sold 154,589 vehicles, an increase of 18.19%, and the sales value was 13.306 billion yuan, an increase of 19.23%, which was nearly 2 times higher than the industry average. In 2006, Jianghuai Automobile Co., Ltd. produced and sold 171,500 vehicles and 171,600 vehicles, an increase of 12.83% and 13.63% year-on-year, respectively. Among them, 108,820 units of light trucks were sold, an increase of 13.09% year-on-year, maintaining the leading position in the industry, and the national export volume for five consecutive years. First, through hard work, the Zhongzhong Card has also made breakthrough progress, achieving sales of 3065 units; the chassis achieved sales of 25,314 units, an increase of 11.58% year-on-year, ranking first in the industry for 12 consecutive years; Ruifeng Commercial Vehicles sold 34,363 units, an increase of 6.46% year-on-year. In the industry's first camp.
Jianghuai Automobile has now formed a series of trucks from Xiaowei Weiqi to Kangling narrow body light truck, Chunlin Zhongzhong light truck, Weiling wide body light truck, Shuailing high-end light truck, and Geerfa heavy truck truck. 2007 will be the period of accelerating development of JAC, and JAC plans to achieve the sprint of a self-owned commercial automobile company in China through the development of the full range of products in 2007.
The most fundamental reason for the success of Jianghuai Automobile is to ensure the quality advantages of the entire line of products and form an indestructible excellent market reputation. Due to its excellent and reliable quality, the JAC brand has established a high degree of recognition and reputation among consumers. Jianghuai Automobile has come one step at a time, one product is a classic, and each step of the Jianghuai Automobile brings a surprise to the Chinese auto industry. Jianghuai Automobile entered the China Card Market in 2007 and will surely be a classic interpretation of the China Card Industry!
The Jianghuai Swordsman Zhongka continued the consistent quality connotation of Jianghuai Automobile, and still takes the excellent quality as the brand's core competitiveness. Regardless of the strength of the commercial vehicle market in Jianghuai and the current situation in the mid-cap market, this bright card has a broad market prospect.
In terms of brand, Jianghuai Automobile has always given its brand connotation to the bright-swordsmen's product competitiveness. Prior to the Swordsman, JAC had the outstanding experience in manufacturing excellent quality and production R&D technology, as well as the succession of first-time comprehensively occupying the truck market. With the sales volume of light truck products ranking second in the industry, the company ranked first in terms of export volume for five consecutive years. Basics; JAC light trucks provide service support in the country's huge after-sales service network; JAC products have won a good reputation among consumers for many years, and have been ranked in the industry position and experience of the third-largest Chinese card sales company for three consecutive years. There are 900,000 Jianghuai Automobile's customer resources...so many advantages bases all explain to the market an indisputable fact: JAC Swordsman will be a mature technology, superior quality and outstanding service advantages. card.
Some people believe that the listing of cards by JAC Swordsmen will accelerate the destabilization of the status of traditional card-dominated enterprises. In the past two years, the pattern of the traditional China Card Market is changing. The combined market share of the first-tier China FAW Group and Dongfeng Company has dropped from 64.79% in 2005 to 59.13%, and its market position is gradually being shaken by new entrants. . Anhui Jianghuai Automobile's production and sales volume of China Card has now ranked third in the industry, second only to Dongfeng and the liberation of the China Card, and it has become the biggest challenger to the veteran companies FAW Group and Dongfeng in the market of China Card. . The launch of the quality-type card Jianghuai Swordsman will undoubtedly help Jianghuai to further advance its status in the card industry, and it will not be long before the card market is reshuffled.
In the market, Jianghuai Swordsman's mid-market card was at the time and was placed high hopes. First of all, the second round of the adjustment period for the China Card Market has basically ended. We are looking forward to the emergence of a leading product with a prominent competitive advantage, leading the whole China Card market to create the revitalization period that we have been looking forward to for two years. After 2005, affected by the country’s macroeconomic trends, the internal structure of the trucks began to adjust, and the Chinese card market shrank again into the second round of adjustment period. By 2006, the market continued to adjust, and its market share also grew from 12.80 in 2005. % dropped to 10.96%. Since the third quarter of 2006, due to the overall strength of the truck market, the China Card Market has started to rebound smoothly, and both production and sales volume have increased significantly year-on-year and month-on-month. In the fourth quarter, the Chinese card market began to rebound slightly. After undergoing a fleeting improvement in the various market segments of trucks in 2006, the overall year-on-year increase of 11.55% and the heavy-duty truck market soaring by 21.18% year-on-year, the China Card Market is also facing a new golden period of growth. Experts expect the mid-2007 card. The market is likely to show a pattern of rising oscillations. Accounted for the weather, geographical location, and people, JAC Swordsman shocked the market when it opened in 2007.
At present, the rapid growth of highways and high-grade highways in China, the rapid development of the transport industry, long-distance highway transportation in the direction of high-speed, intensive, containerization, while also dedicated to the short- and medium-distance special, rapid and convenient direction, plus The introduction of fuel tax and other policies and regulations have created a favorable environment for the development of JAC Swordsman Middle Cards for medium and short-distance professional logistics markets.
It is reported that in the export of trucks, Jianghuai Swordsman Zhongka is also very competitive. At present, commercial vehicles occupy a very high proportion of domestic vehicle exports, and among them, trucks occupy a larger proportion. At present, the overseas export markets of Chinese trucks are mainly distributed in markets such as Africa, the Middle East, Southeast Asia, and Latin America. The export products are mainly concentrated in 5 tons and below of China Card and light truck products. Although exports have increased year by year, the industry is concerned that there are not many high-tech trucks with exported products. If the domestic first quality JAC Jianghuai Swordsman can be used for export on a large scale, it will change the current situation of the technical content of China Card exports.
Over the years, the annual total investment of Jianghuai Automobile Company in the R&D system is no less than 3% of the annual sales revenue, and there is an annual growth rate of no less than 10%. In 2005, the investment amount reached 545 million yuan. The investment in 2006 was more than 600 million yuan. JAC R&D Center has established a domestic first-class, internationally advanced product R&D center building and laboratory, equipped with a series of advanced automotive R&D instruments and equipment.
At the same time, Jianghuai Automobile Co., Ltd. has carried out deep cooperation in production, teaching and research, and actively integrated global resources to build the world's vehicles. Carry out designing of cars in Italy, car interior design in Japan, automobile structure design in France, powertrain design in Austria, power matching design in the United States, etc., to fully benefit international excellent design resources. In order to facilitate the integration of internationally advantageous resources, the company has also established design centers in Italy and Japan respectively. In China, the company and Shanghai Tongji Tongjie have jointly established the "JAC-Tongji Tongjie Joint R&D Center" and jointly established with Hefei University of Technology. The “Jianghuai Automobile·Hefei Gongda University of Automotive Technology Research Institute†serves as a technical support; within the company, it continuously builds its engineering capabilities, transforms the joint development results into productivity within the company, and gradually forms its own brand. In 2005, the company's domestic and international cooperation in research projects amounted to 280 million, which further enhanced the company's ability to independently develop.
At the same time, it employs dozens of international experts from Japan, Germany, the United Kingdom, South Korea, and Hong Kong, China, to conduct R&D and technical management of engines, bodywork, and chassis, and has dispatched hundreds of employees to Europe, the United States, South Korea, and Japan. Such as foreign companies to learn and training, and constantly improve the level of technology and management.
All these have ensured that JAC can provide the highest quality Chinese card products to users and provide users with more choices. Moreover, JAC Motor Company provides users with continuously improved product quality through constantly updated R&D technology.
The launch of the high-quality JAC Jianghuai Swordsman brought hope to the China Card Market in the year of 07. It also demonstrated to the world that China's independent research and development and production of high-quality medium-duty cards also made Jianghuai Automobile fully enter the 2007 era. The clarion call of the truck market opened the prelude to quality competition in China Card Market.
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