Recently, Dongfeng Cummins Engine Co., Ltd., the leading engine manufacturer in the country, announced that it is officially launching a gold medal user activity. This activity will be the best link for Dongfeng Cummins to connect users, understand users, and maintain users.
Dongfeng Cummins Service personnel verifying a 1.2 million-km machine that is not overhauled
It is reported that this activity has been fully carried out nationwide, as long as the vehicle equipped with Dongfeng Cummins Engine has a mileage of 1 million kilometers, or the engine running time reaches 20,000 hours, and the time for car purchase is more than 5 years. For maintenance, if the cylinder head and oil pan have not been removed, the fuel injection pump has not been adjusted, etc., you can register for the “ Gold User †selection activity at the Dongfeng Cummins Service Station. The staff of Dongfeng Cummins will compare and identify the engine with Dongfeng Cummins CRM system according to the above conditions, and conduct face-to-face communication and check with the participating users to ensure the fairness of the activities. At present, Dongfeng Cummins has selected 9 gold medal users from Guangdong, Inner Mongolia, Henan, Hebei and other regions from the first batch of applicants. With the promotion of the event, it is expected that new gold medal users will continue to emerge. Dongfeng Cummins It will also be regularly shared with users.
Dongfeng Cummins staff talks with users and collects user experience in engine operation and maintenance
For a long time, Dongfeng Cummins Engine has performed well in terms of its power, reliability, fuel economy, and environmental protection. It has many users and supporters and currently has more than 1.3 million engines running throughout the country. In recent years, Dongfeng Cummins has been exported to Asia, Europe, Africa and other countries in the world with excellent product quality and good after-sales service. Its production and sales have also continued to grow rapidly.
The reason why Dongfeng Cummins organizes this activity is that it hopes to find out some outstanding users through this activity and reward them for their correct use and maintenance of the machine. At the same time, it hopes to collect some precious experiences of their maintenance through this activity. , Share with more users, so that they can use Dongfeng Cummins Engine as well as these gold users, let the machine create more value for the user.
Peter Drucker, the father of modern management, puts forward: In a fiercely competitive market, how a company stands out is that the most fundamental way is to create user resources and gain user loyalty. Indeed, in today's increasingly homogenized products, gaining customer loyalty has become a winning formula for every company. In the "Toolbox" of Dongfeng Cummins, product quality and customer service are its two core tools. The reason why Dongfeng Cummins Engine is recognized by users is firstly due to its outstanding product quality and high cost performance. At the same time, Dongfeng Cummins is continuously optimizing. The service model and the improvement of service efficiency bring professional and caring service to the users at the service station. These are the key to the success of Dongfeng Cummins.
Dongfeng Cummins, deputy general manager Bai Yuan said: "The development of products is through the market research to learn user needs, and then development, improvement, delivery, but this is far from enough for the user. This event is based on the goldsmith user success stories as an opportunity , discuss the performance, service, and use of the product with the user, help the user to master better engine usage methods, and closely integrate the three aspects of product, service, and user habits, so that our products help users create greater value. The close interaction with the users will become a normal part of the many services Dongfeng Cummins has provided to users."
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