Packaging industry transformation strategy

For any industry, including the packaging industry, the sustainability of profit creation is extremely critical. It not only affects the economic growth of an era, but also proves the progress of social development. If we maintain, balance, and break through the sustainability of this value creation, it is the direction that many companies need to think about.

2014, China's economic growth rate, mobile Internet bear the brunt

With the participation of the Internet, imagine what will happen to our lives in the future? Bring your family to dinner at night, take out your mobile phone, click on the attached restaurant, get a membership card on your mobile phone, and set a good seat. When the time is up, click on the navigation to go directly to dinner without having to queue up. The development of the Internet is affecting people's lives and work. In 2014, Alibaba, Jumei Youpin, JD.com and other well-known e-commerce vendors rushed to the market first. These actions reflected the strong e-commerce economy and even sounded alarm bells for transformation in all walks of life. Take the packaging industry as an example. Looking at the development of various traditional enterprises in 2014, the drama “Where does the boss go?” is frequently performed. In the past two years, as China's packaging industry's profits have become increasingly meager, labor costs have soared, and orders have dropped sharply due to sluggish manufacturing and domestic demand, some packaging companies cannot support the situation. There are Yongshun Color Printing, Wuniu Group, Ronghai Packaging, Yongchun Hongtai, Yongchun Liansheng, Fujitec Packaging, Daqi Baichuan and others. This phenomenon has become the norm.

Corporate transformation: Failure to clearly grasp direction is one of the reasons for its stagnation

In such an economic environment, what should packaging companies do? During the reporter’s visit to the company, many entrepreneurs mentioned that they had to “transform” and reduce various investments. They should think more about how they should be transformed. Many companies believe that the more they are in such difficult times, the more It is necessary to upgrade the equipment. It is necessary to go out and see more. Participate in industry forums to see how other companies are doing and how they change. In the age of the mobile Internet, the era of muttering has already gone. No return, you must put your business in a larger economy.

At the inaugural meeting of the China Packaging Federation's E-Commerce Committee, Gong Jingqiang, the director of the e-Commerce Committee, made a work report. He pointed out that the purpose of the e-Commerce Committee is to promote the e-commerce application and promote the packaging industry on the basis of improving its own institution building. Give full play to the advantages of industry institutions, help small and medium-sized enterprises in the application of e-commerce to provide guidance for transformation and upgrading, help the packaging economy take off. Some economic experts believe that the future market will not be "occupied" but will be "grabbed" by others. This is a brand-new operating environment and competitive environment. To expand market share, it must be snatched from the peers in the packaging industry. The high-speed operation of resources and information requires new products to enter the market, and many packaging companies have realized the importance of transition and must change from traditional manufacturing to innovation.

In 2014, the reporter had an exclusive interview with Sun Shaojun, Manager of Marketing Department of Liaoning Guanzui Guanhua. He told the reporter that Han Guan Guanhua is a leader in the printing industry. In order to adapt to the development of the Internet economy, it took a step forward in 2014 and was driven by a simple manufacturing industry. Manufacturing service provider transformation. For large-scale enterprises, realizing and exceeding self-worth need to be far-sighted. Entrepreneurs need to be clear about the direction of transformation in the process of transition. Otherwise, the road to transformation may be the beginning of another path of desperation.

This is true of packaging and printing companies, as well as industrial websites. As a portal leader in the packaging industry, China Packaging Network also completed a new transformation in 2014. Relying on the industry organization of Zhongbao Electronic Commercial Committee, it proposed the e-commerce strategy, e-commerce training, e-commerce operations, and electricity for the transformation of the packaging industry. Business transaction and mobile Internet five-in-one e-commerce overall solution.

Industrial "4.0 Era" Requires the Integration of Industry and Information

At the beginning of 2014, with the German government's formal promotion of “Industry 4.0” to the national strategy, “Industry 4.0” has immediately become the most popular vocabulary in the world's industry. In fact, China's packaging industry began its exploration of “Industry 4.0” as early as 8 years ago. 4.0 New-type industrialization is actually the standardization of general productivity information.

The future of packaging and printing manufacturing companies should be as follows: The factory floor is equipped with several or more than ten intelligent equipments, and the semi-finished products in the manufacturing process are circulated through the floor chains and conveyers that are automatically controlled by the information system. In the "smart manufacturing" process, each packaging product has a chip or two-dimensional code. This "brain" function chip or two-dimensional code can instruct the packaging and printing equipment what kind of color to print, what kind of shape die-cut and what kind of post-processing. Factory employees can use smartphones or central control systems for inquiries or full control.

Not only this, the future packaging printing "smart factory" will no longer produce a unified, undifferentiated product, but on a series of packaging and printing equipment, producing hundreds of millions of customized products. These products are distributed to the customer's smart production line via the Internet and the Internet of Things by means of chips or two-dimensional codes.

With the rapid advancement of mobile Internet technology and Internet of things technology, the pace of humanity entering the "Industry 4.0" era is accelerating. China's packaging and printing products companies must face this development trend and actively join in the process of integration of informatization and industrialization. For many packaging companies, this is undoubtedly a challenge for survival, and it is also a once-in-a-lifetime opportunity for transformation.

In short, in the upcoming 2014, there will be no lack of highlights and hopes in the chaos of “snapping up and singing on you”. Looking forward to the future of 2015, we hope that packaging companies can seize the opportunity to advance in the transformation and upgrading of enterprises.

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