Park Sanqiu: Kumho Tire's Global Production Capacity in China

At the beginning of 2012, Park San-keung, president of Kumho Asiana Group, was the president of the Korea-China Friendship Association, and visited South Korea along with South Korean President Lee Myung-bak. Kumho Asiana Group took the opportunity of the Beijing Asian Games, and Asiana Airlines flew to China for the first time. Today, the total investment of Asiana Airlines in China is over US$1.6 billion; Kumho Tire was the earliest global tire company in 1994. Entered the Chinese market, and has four factories and a research institute, a total of about 5500 Chinese employees. More than 45% of Kumho Tire's global production capacity is close to 30 million in China; Kumho Passenger Transport entered China in 1995 and established 12 joint ventures. Currently, it owns more than 650 vehicles and operates more than 140 routes. The Weihai Point Resort invested and set up in Weihai by Jinhu Holiday has a very superior natural environment.

The Korean enterprise group started from a family-owned company. The strong family management system certainly has its own advantages and disadvantages. This will vary according to the country’s national and social environment, especially when family-owned operations are making decisions in a timely manner. The establishment of a long-term strategic plan has certain advantages.

In 2011, due to external factors such as the European debt crisis, Japan's earthquake, and rising crude oil prices, as well as Korea's domestic inflation and weak Korean influence, Korean companies including Kumho Asiana Group face challenges. Park San-Qiu believes that under the current situation, the way for South Korean companies to get out of the current crisis is to expand the scope of free trade rather than trade protectionism. China and South Korea need to strengthen cooperation in bilateral trade cooperation, and continue to deepen free trade is to escape the crisis. The best way.