According to data released by Porsche Motors recently, its global new car delivery volume increased by 18.2% year-on-year in 2015, with a cumulative sales volume of 191,800 units in the first 10 months, exceeding the full year of 2014. In October and the first 10 months, sales in China increased by about 40% year-on-year.
Sales in the first 10 months are higher than in 2014
In October 2015, Porsche delivered 18,699 new cars worldwide, compared with 15,820 vehicles in October 2014, an increase of 18.2% year-on-year. Since the beginning of this year, Porsche's global sales have continued to grow at a high rate. The growth rate in the first four months was over 30%. Except in August and October, the growth rate in other months was also higher than 20%.
The first nine months of Porsche global sales are as follows:
· From January, 12,225 vehicles increased by 31.2% year-on-year to 16,044 units;
· In February, 11,061 vehicles increased by 34.1% year-on-year to 14,836 vehicles;
· From March, the number of 15,377 vehicles increased by 31.5% to 20,222 vehicles;
· From April, the number of 16,297 vehicles increased by 31.7% to 21,469 vehicles;
· From May, 16,724 vehicles climbed 24.6% year-on-year to 20,582 units;
· From June, 16,725 vehicles climbed 27.6% year-on-year to 20,831 units;
· In July, 17,068 vehicles climbed 21.5% year-on-year to 20,733 units;
· August, from 14,943 vehicles climbed 19.7% year-on-year to 17,893 units;
· In September, 15,828 vehicles climbed 29.4% year-on-year to 20,475 units.
From January to October, Porsche's global cumulative delivery volume was 191,784 units, up 26.6% year-on-year from 151,462 units in the same period in 2014. Compared with the 189,849 units sold in 2014, the cumulative sales in the first 10 months are 10% higher.
Refined to the sales of various models, the best-selling Porsche Macan sold nearly 70,000 units in October, while the next Cayenne also exceeded 60,000 units, up 12% year-on-year. Although Porsche 911 is facing a new generation, sales in the first 10 months are still up 7% year-on-year, with a cumulative sales of 27,281 units.
Chinese market leads
In all regions and in a single market, China contributed more to Porsche last month and became the fastest growing market. In October and the first 10 months, Porsche sales in China increased by about 40% year-on-year. In Europe and the Americas, Porsche has maintained a relatively fast sales growth, both achieved double-digit year-on-year growth.
In October, Porsche delivered 4,950 vehicles in the Chinese market, up 44.4% from the 3,429 units in October 2014; cumulative sales in the first 10 months were 49,190 units, up 36.6% from 36,021 units in the same period last year.
Porsche's sales in the Chinese market have risen rapidly in most months this year, even over 70% year-on-year. The sales in the first nine months are as follows.
· From January, 4,035 vehicles climbed 22.6% year-on-year to 4,946 units;
· 2,387 vehicles in February surged 76.0% year-on-year to 4,202 units;
· From March, 3,463 vehicles climbed 19.5% year-on-year to 4,138 units;
· From 3,416 vehicles in April, a surge of 37.4% year-on-year to 4,996 units;
· From 3,164 vehicles in May surged 70.4% year-on-year to 5,391 units;
· From 3,320 vehicles in June surged 71.1% year-on-year to 5,682 units;
· From July, 4,269 vehicles increased by 6.2% year-on-year to 4,534 units;
· From August, 4,115 vehicles increased by 17.2% year-on-year to 4,821 units;
· In September, 4,344 units increased by 24.47% year-on-year to 5,407 units.
In 2014, Porsche sold 46,931 vehicles in China and 37,425 vehicles in 2013, up 25.4% year-on-year, accounting for 24.7% of the 189,849 global sales. In 2015, Porsche surpassed last year's sales in China in just 10 months, and the global share increased to 25.6%.
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