The automobile market is affected by policies. Around the Spring Festival, most car companies have introduced new policies for marketing this year, focusing on R&D and production of new energy vehicles; grasping policy trends and robbing emerging markets... It can be said that although there is not much support for relevant policies this year, domestic The growth rate of auto consumption has gradually weakened, but the auto market is still subject to significant policies. Industry experts generally believe that the relevant policies of the automobile industry in 2012 will be mainly to promote automobile consumption, to encourage the healthy development of the automotive industry, and at the same time, to reflect the country's policy orientation to promote energy conservation, emission reduction and technological advancement of automobiles.
At the moment, the date for the introduction of the “Energy-saving and New Energy Vehicle Industry Development Plan (2011-2020)†has been increasingly urgent. As a key year for new-energy vehicles to achieve large-scale marketization, in 2012, relevant government departments, industry associations, and auto companies will exert their efforts from different angles to jointly promote the rapid development of the new energy automotive industry, and the purpose of policy escorting is also Will be more clear.
As China's incentive policies for the promotion of energy-saving and new energy vehicles are gradually entering the implementation phase, the road to industrialization and promotion of new energy vehicles in China is being paved. Up to now, 25 standards projects have been issued for electric vehicle charging facilities. In fact, the "12th Five-Year Plan" has a policy tilt on the energy-saving and new energy aspects of the auto industry, which has been reflected since the beginning of this year. On January 1, the new vehicle and boat tax was formally implemented. Pure electric vehicles, fuel cell vehicles, and plug-in hybrid vehicles are exempted from taxation on vehicles. Other hybrid vehicles are taxed on the same amount of tax on vehicles of the same type, which is considered by the industry as a new one. Energy vehicles support accelerated signals.
Domestic automobile enterprises' auto exports will accelerate the weakening of market growth expectation, and the industry has focused its attention on industry consolidation. On November 4, 2011, the Ministry of Industry and Information Technology formally issued the “Regulations for the Management of Passenger Vehicle Production Enterprises and Product Accessâ€. Under the premise of unified planning and unified management of large-scale automobile enterprises with certain conditions, Access conditions for subordinate enterprises can be appropriately simplified.
The “Foreign Investment Industry Guidance Catalogue (Revised in 2011)†promulgated by the National Development and Reform Commission and the Ministry of Commerce also removes the automobile manufacturing items from the encouragement category. In response, an industry expert believes that "China's vehicle manufacturing capacity is already very strong. Whether it is a joint venture or a wholly-owned enterprise, the production capacity of the vehicle has greatly improved. The annual output of domestic automobile manufacturers has ranked first in the world. , Become the largest market for automobile production and consumption. Especially the rapid growth of domestic independent brands, making the space for foreign capital to play a relatively limited role, the removal of automotive vehicle manufacturing from the encouraged category is also considered to encourage better development of domestic enterprises.
It is understood that the new "automotive industry development policy" has increased the entry threshold for foreign investment projects, while standardizing the automotive product identity, to further protect and support the development of independent brand car companies. At the same time, according to the Opinions on Promoting the Sustainable and Healthy Development of the Export of Machinery and Electronic Products during the Twelfth Five-Year Plan, 100 leading companies in 25 key industries are encouraged to establish a sound overseas marketing network and after-sales service system; Component export base construction; Improve vehicle, motorcycle standard export order methods. According to requirements, relevant national ministries and commissions must formulate and publish the "Automobile Industry Export Development Plan" this year, revise the "Regulations on the Regulation of Automobile Export Order Regulations," and regulate and control the implementation of China's auto export strategic goals.
Auto dealers are still confident that the auto dealers’ sales expectations for this year will be mixed. Some think that with the support of various policies, production and sales volume will be slightly higher than last year. The reporter found in the auto market during the Spring Festival that he had been surprised to find that dealers appeared to be more confident than car dealers. The reason is that the hot sales started before the Spring Festival gave them confidence.
"Last year in December, sales were good. The general situation of this year's opening year should not be bad in the first quarter," a dealer told reporters.
Industry insiders said that compared with last year, there are many favorable factors for this year's auto market. Various support policies, the increase in the base number of potential second-hand car replacement users, and the release of the backlog of purchasing power last year will all contribute to further increase in the auto market this year. However, some cities may gradually introduce the policy of blocking traffic and so on, which will also limit the increase of automobiles. Therefore, most experts predict that the auto market will continue to maintain positive growth this year, but the rate will not be too great.
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