As the world's largest auto market, the growth rate of domestic auto sales in the third quarter has dropped significantly. Some people even use “poor prospects†to express pessimism. In this regard, the industry retorted that the Chinese market is still in the "high-speed growth stage" in the future. Please listen to the report of Economic Voice reporter Liu Nan.
According to the China Association of Automobile Manufacturers, China's auto sales growth rate was only 7% in the first three quarters of this year, which is nearly half of the 13% growth rate last year. Norbert Wrighthofer, BMW's global CEO, believes that the "high double-digit growth era" in the Chinese market has ceased to exist. There are even media outlets that use the “cooling down†and “weak prospects†to describe the future of the Chinese auto market.
In this regard, Xu Changming, director of the Information Resource Development Department of the National Information Center, believes that the development of China's automobile industry is phased. Although the most prosperous period has passed, it is still at a stage of rapid growth.
Xu Changming: The growth rate of sales during the high-speed growth period is 30%. Now the growth rate is slowing down, probably 8% to 10% is still relatively fast. We define it in a period of rapid development.
Chen Shihua, director of the Industry Information Department of the China Association of Automobile Manufacturers, believes that with an annual output of more than 20 million vehicles, the growth rate of 8% is not low.
Chen Shihua: In the case of limited line and limited number, I think it is good to achieve such an increase speed. Unless there are special policies in the future, more than 10% of growth will not occur.
In the face of the slowdown in the growth of China's auto market, how will the self-owned brands that people feel worried about? Huang Huaqiong, general manager of Chery Automobile Marketing Co., responded that “the iron is still hard to be hitâ€, and the independent brands in the future competition must rely on quality to win.
Huang Huaqiong: For independent brands, the most important thing is product competitiveness, the second is brand influence, and the third is service competitiveness.
Although the industry's growth rate has slowed down, new energy vehicles have been eye-catching. According to Chen Shihua's introduction, the sales volume of new energy vehicles in the first three quarters of this year has increased by 2.8 times. It is expected that the annual sales volume will exceed 50,000 units.
Chen Shihua: From January to September this year, new energy vehicles sold 38,000 vehicles. Last year, they sold 17,000 vehicles, so there is no problem in breaking through 50,000 vehicles this year.
At the same time, domestic new energy vehicles have begun to exert their strength in the middle and high end. Take the example of a pure electric vehicle launched by BYD and Mercedes-Benz. This car is positioned in the middle class of the city, with a minimum price of 369,000 yuan.
In addition, the luxury car market also has great growth potential. Although the BMW CEO believes that the Chinese auto market is no longer booming, as of September, BMW's sales in China are still leading the trend, increasing by 18%.
For the future, Xu Changming predicted that the Chinese auto market will keep up with the pulse of economic development and maintain medium-to-high-speed growth.
Xu Changming: The penetration rate of automobiles is still very low. As long as the economic growth can maintain around 7%, cars can have a growth rate of 8% to 10%. We give the name of the future "high-speed growth", which is still a very good industry. (
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