The winter came to spring and stood in early spring to look back in 2014. The past year was a year in which China’s auto market grew significantly. China’s automobile production and sales volume ranked first in the world for five consecutive years. Corresponding to this is the continuous expansion of the auto parts market, which means that in the new year, the auto parts industry has unlimited potential, challenges and opportunities coexist. Those who want to succeed must follow the market trend and keep pace with the times. What is the future development trend of the auto parts market?
First of all, the monopoly of the auto parts industry is expected to be broken and the market will be activated. As we all know, the current auto parts industry is still in a state of monopoly operation. Auto manufacturers have only licensed the authorized 4S shops exclusively for original parts, limiting the competition in the auto parts market and maintenance market, and making 4S shop accessories and maintenance prices high. At the same time, as the maintenance technology and product standards of automakers have never been disclosed to the public, counterfeiting in the auto parts and maintenance market has resulted. Facing this situation, Huang Yonghe, director of Automotive Industry Policy Research Office of China Automotive Technology and Research Center, revealed recently that the legislature is recommending relevant departments to make corresponding policy adjustments to break the monopoly of automakers on original accessories sales channels and Restricted behaviors of accessory suppliers, without any justification, may not restrict authorized suppliers and other accessory suppliers from selling accessories to outsiders, nor may they restrict the use of their own trademarks or logos on parts sold by them. It is expected to break the auto parts purchase channel by car. Manufacturers monopolized policy factors.
On February 19, 2014, Xu Kunlin, Director of the Price Supervision and Anti-Monopoly Bureau of the National Development and Reform Commission, also stated that the Development and Reform Commission is conducting an external investigation into the vertical monopoly of auto parts. The monopolistic situation of auto parts may have been replaced by a wholesale and fair auto parts market. It will bring new opportunities for the auto retail companies, small and medium-sized auto parts companies, and auto dealers to be fully released. Your own energy.
Second, e-commercialization is the trend of the times and demands more from companies. With the rapid development of the automotive industry, the number of auto parts companies and distributors has soared and the offline market has become saturated. In particular, after the pattern of monopolistic operations is broken, industry competition will intensify, and Internet technology has developed rapidly in China in recent years. For the auto parts industry opened up a new outlet, e-commercialization will be the inevitable trend of the auto parts industry's future development. It means constructing a wide range of online distribution channels with high efficiency and low cost. Auto parts manufacturers and large wholesalers can expand their markets through the Internet and gain brand awareness. Retailers can expand their business coverage through the Internet and explore more competitive opportunities. The supply of goods is more convenient for obtaining brand agency qualifications, and it is able to use the zero inventory method to open stores online, which greatly reduces the entrance to the entrepreneurship, reduces channel costs, and gains greater competitiveness in the retail sector. The emergence of e-commerce platforms such as Cool Distribution Network is the product of conforming to this trend.
If a worker wants to do good, he must first sharpen his tools. The Internet era has put more stringent requirements on auto parts companies. For example, it must have a highly specialized data system. As a vertical e-commerce, the specialization and standardization of product information will make it easier for companies to obtain price advantages on scale. At the same time, if you simply rely on a simple product name or a rough model list, you will spend a lot of time and effort on the customer and seriously affect the customer experience. Imperfect data may leave out part of the car and cause the loss of potential customers. At present, vertical e-commerce has a certain influence in the auto parts network, auto parts network to spend huge amounts of money to build a data system platform, can provide domestic and foreign major auto parts encyclopedia, including all models of car models auto parts name , allowing customers to easily check out the required auto parts names based on their models.
Compared with mature markets such as Europe and the United States, China's auto parts industry still has a lot of room for development. There are still many problems to be resolved in breaking important areas such as industry monopolies, e-commerce, and O2O, but we believe that with the deepening of reforms, Chinese autos The continuous expansion of the post-market and the continuous innovation and exploration of the new Chinese auto parts represented by the Auto Parts Network will certainly promote the new spring in China's auto parts industry.
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