Under the influence of the Internet, does Auto Parts City still need to exist?

In the impression, going to Auto Parts City is like going to action (Zoo Clothing Wholesale Market) and Zhongguancun. If you don’t understand anything, you must learn an authentic “smell”, and you must pretend to be calm and calm. Once exposed, you’re like entering. The sheep of the wolves are not left with the bones of the pits. What we can do is comfort ourselves and pay a "tuition fee."

Each era has its own logo. Over time, these signs will be crushed by the wheels of history. Just like 00 did not know BB machine, Auto City may also slowly blurred in our vision.

However, my little buddies did not seem to agree with this point of view. Therefore, I gambled on a small intestine. We ran toward the Wufang Tianya Auto City in Beijing to see if it was going well. Instead of advertising it, it is only in our opinion that this relatively strict and representative market management is representative. This can be seen from the fact that the gatekeeper does not allow casual parking and does not allow smoking in the market.

Auto Parts City was "broken up"

However, precisely because of its "bigness", on the working day we went to, the rare flow of people made it appear more "empty." We thought that this was just a illusion of the working day. We cast this question to the little girl in the convenience store on the market. She said that the weekend would be better, but it would not be much better.

With the popularization of auto parts online shopping and the rise of O2O services in the aftermarket, the sense of presence of Auto Parts City is already worse than before, and fewer and fewer people can feel it. This is reminiscent of the status quo in Zhongguancun.

In the traditional sense, Auto City has roughly four functions: car repair, parts purchase, car decoration, and warehouse. Now, these functions are being eliminated one by one:

The purchase of auto parts has basically been wiped out by e-commerce companies like JD.com and Taobao: from the three filters used for maintenance to the glass antifreeze, from the car perfume to the roof rack, from the rear loading machine to the foot. pad. Only if you do not use it, you cannot buy it. Even if you want to go to Auto City, I believe that your buddies will tell you the first time. And many people worry about the fake issue, in fact, any channel exists, but the network channel will become better and better.

Auto Parts City deserted accessories shop

As for vehicle maintenance, it may be the most horrible nightmare in my heart. There are too many stories on the Internet - stories about the destruction of cars by unprofessional technicians. Regardless of whether it is true or not, are you really willing to hand over the car to a repair shop that claims to be able to repair all kinds of cars without any qualifications, instead of handing him to a specially-branded vehicle training and having a series of quality control systems? 4S shop? Although the story of 4S shop pit people is also quite a few, I still prefer to believe the latter.

However, on this issue, we also had some internal controversies. The good old friend of the old Bora won't go to the 4S shop. After several years of driving, he can already reach the realm of "reading all the fault lights and not feeling alarmed." (The people you know), what needs to be added, what needs to be changed, just a repair shop, directing the workers there, and getting it in minutes. If there is a big dispute here, we can put it aside and take a look at the latest news: In an e-commerce supplier to purchase tires, three filters and other auto parts, plus 10 yuan to have someone onsite to take care of replacement or installation... Let's out of car maintenance too.

"Online shop same price"

Car decoration is also divided into several situations. The previously mentioned perfume car seat covers, empty car navigation recorders and other external car supplies, can now be basically classified as the type of accessories procurement, but also through the evaluation of big data In comparison, it is relatively easy to classify product quality. There is also a situation where car remodeling, such as glass film, floor glue, chassis armor, and body sealing, is now basically a must-have item in the 4S rape package. There is a growing tendency to mention cars. So basically these configurations have become the standard for new cars, and the relative market share has been taken away a lot.

Wufang Tianya has a special building to sell these things, but like the shops outside, it is in a state of deserted. Whether it is seat covers, driving recorders, or perfumes, and beauty products, the homogeneity of each store is very serious. A total of three floors of the market turn around and there are not many things that people find interesting.

Turn left turn right

From the beginning to the present, it has been shrouded in an atmosphere of sadness. We are constantly reminding you that the era of O2O has come and that the Auto City will disappear.

In Wufang Tianya, we have also found an interesting detail: a large area is undergoing the renovation of the house, and walked in to see the glass door clearly attached to the "Five-way Tianya E-commerce Zone" sticker. Obviously, this area will be transformed into an “Taobao City” in the Auto City.

Auto City Taobao City?

However, as we and the shopkeepers "drive", we also find that in the future, apart from "e-commerce", the Auto City model can also go in two directions: "The most daring of the physical stores" and "service only." It is an indisputable faction."

Some Auto Parts City store owners believe that some of the advantages of physical stores are that they cannot be replaced by the online stores. For example, the materials of the products such as seat covers and floor mats need actual touch to have the most intuitive feeling. Do not believe? If you can understand PU fabrics, can you understand the material of "Fortune Valley"? Not to mention nano-material pads, if not the most intuitive feeling, how do you choose the best for you? Another reason is that we want to break our heads and we cannot think of them. When we interviewed a boss of a cushion shop, she said: There are not many shops selling similar cushions on our market. The reason why we don’t do online shop is that Because just put things on the Internet, people will immediately come out. ”

For many people who like to “compared with the three companies,” the significance of Auto Parts City may lie in the fact that the physical stores in the offline store look at the goods and complete the purchase online.

As the old saying goes, “To learn martial arts and sell goods from emperors”, since there is no channel advantage, more and more businesses have begun to shift their focus to services, continuously improve maintenance technology, provide better and more intimate services, and pass word of mouth. Create a good reputation among customers. If you are unfamiliar with Auto City, you may be surprised to see why there are so many luxury cars to be repaired in such a "low" place. In fact, specializing in luxury cars, excellent technology, and relatively low prices, this is their basis. Therefore, a large-scale market focusing on maintenance and modification services, such as “Cool Car Town”, will also be an important development direction for the future Auto Parts City.

As a car owner, it's really bitter, gasoline vehicles are expensive, and electric cars are not charged. A good car is expensive to maintain and the car is not disabled. Every day we have to crawl in the traffic and grab a spot in the parking lot (should be shouting here: Seeking indicators!). However, as a family member of the car, it is the heart of each owner. In fact, our requirements are not high: It is so simple to spend money and simply buy the most suitable products, quality and responsible services.

We hope that the future Auto Parts City will not be synonymous with cottages, fakes, and swindlers. It is also hoped that O2O will not eliminate an industry, but will promote the formation of healthy competition in this industry and ultimately promote the faster development of the industry.

The Internet model has arrived, OTO is no longer strange, as you rush to the frontline, as a paint shop all day for you 1-2 paint, as a paint wholesaler, where to go?