Yangtze River Delta Distribution Center

According to statistics, nearly 60 provincial capital cities and well-known tourist cities have established tourism distribution centers nationwide. Among them, most of the tourism distribution centers in the Yangtze River Delta use standardized market management, and the FIT tourism market dominated by Shanghai and Hangzhou has initially formed a collaborative network. Its mature operating experience can provide lessons for latecomers.

Shanghai: Diversified Products Win the Passenger Flow

The Shanghai Tourism Distribution Center was established in 1998 and is the earliest tourism distribution center in China. After 15 years of expansion, the Shanghai Tourism Distribution Center has become the first choice for public travel. At present, the Shanghai Distribution Center has more than 200 short-distance tourism product lines covering most of the natural and cultural landscapes of Shanghai and the Yangtze River Delta. The average daily passenger flow is more than 2,000 passengers, and during the Golden Week, it climbed to more than 6,000 daily averages. .

Taking the Shanghai Tourism Terminal Center as an example, this station can provide 7 convenient services: tourism consulting, travel ticketing, tourism display, travel traffic organization, travel information release, tourism safety rescue management, tourism quality supervision and complaints processing, etc. From the function of playing a single tourism service to building a variety of comprehensive service brand transformation.

Hangzhou: Comprehensive Services to Win

Hangzhou Tourism Distribution Center took the lead in creating a tourism public service model integrating tourism transfer, tourism consulting, and tourism distribution in the country, and built a tourism information consultation, tourism hotline service, tourism collection and transfer, attractions, large-scale activities, and individual visitors. Self-driving tour, unit team travel, room reservation, ticket booking and other functions of the "tourism supermarket" platform.

In addition to operating tour bus routes, airport buses and tourist special lines, the Hangzhou Tourism Distributing Center also effectively integrates the services of a tourism collection and distribution center and a tourism consulting service center. Among them, the tourism collection and transfer center vehicles parked free of charge, spent 3-5 yuan on the sightseeing bus from the tourism collection center to Hangzhou attractions, scenic bike rental and other services, which won a good reputation.

In 2011, the Hangzhou Tourism Distribution Center opened the Yangtze River Delta tourism intercity express train, breaking the pattern that individual travelers must travel on weekends, providing more convenience for tourists.

Network forming multi-win-win situation

In the successful experience of tourism cooperation in the Yangtze River Delta, the distribution center has contributed. Until now, there are 17 tourism distribution centers in the Yangtze River Delta, including Shanghai. As early as in 2005, these scattered centers constituted the Yangtze River Delta tourism distribution center, put forward a new concept of “integrated tourism passenger transport network”.

The tourism cities in the Yangtze River Delta region have similar regional cultural and natural geographical backgrounds. Through the tourism distribution centers, they rely on well-developed traffic conditions to connect unique styles of tourism resources, rationalize the overall distribution of tourist attractions, and break administrative divisions. Limitations, forming a series of special characteristics of the fine line.

At present, the Yangtze River Delta Tourism Distribution Center takes Hangzhou, Shanghai, and Nanjing as the core, regularly sending scheduled shuttles to Shanghai, Nanjing, Suzhou, Wuxi, Zhouzhuang, Zhenjiang, Yangzhou, and other scenic spots. Every day one to three classes are interwoven into a full range of Yangtze River Delta Tourism Passenger Transport Network. In other words, tourists can abandon the lines designed by travel agencies and design their own travel routes, while the tourism distribution centers in Hangzhou, Shanghai and Nanjing will provide visitors with convenient transportation and affordable scenic spots.

It is understood that with the gradual advancement of the ticketing system, the tourism in the Yangtze River Delta will soon truly realize “one vote in the end” and promote the formation of a comprehensive tourism passenger network in the Yangtze River Delta.