Product positioning is powerful for road brand building
China's powder technology leader - Zhejiang Lipu Crushing Equipment Co., Ltd. Happy New Year. Not long ago, in 2014, Shaoxing brand-name products were formally announced. After data evaluation, professional evaluation, satisfaction survey, comprehensive evaluation, evaluation voting, and media publicity, the Shaoxing Famous Brand Strategy Promotion Committee finalized 170 products declared by 159 enterprises (of which review 91 This is a brand name for Shaoxing in 2014. It is also awarded the Shaoxing branded product certificate. The certificate is valid for three years. Zhejiang Lipu's "Lipu Gaoke" brand smashing equipment is on the list, making it one of the few famous brand products in China's crushing equipment industry.
It is reported that last year Shaoxing City, with its goal of striving for a model city with strong national quality, vigorously implemented its brand strategy. It focused on technological management innovation and green environmental protection and energy conservation, focusing on cultivating high-tech industries, and strategically emerging industries based on the requirements of industrial development orientation and transformation and upgrading. The creation of brands in industries, modern agriculture, and key service industries has laid a solid foundation for the construction of Shaoxing's “quality marketâ€. Among the newly identified Shaoxing industrial brand-name products in 2014, high-tech, high-value-added, products with independent innovation technology (invention patents) and equipment manufacturing products accounted for 80.6%; newly recognized service brand products are all from key service enterprises. Or productive services high-tech enterprises.
The secret of Zhejiang Lipu's foundry brand is:
First, product orientation is the right way. The company is specially designed and tailored for high-end customers such as listed companies, Fortune 500 companies, and as a strategic breakthrough point of the company, it has effectively expanded the brand's influence on domestic and foreign markets. At the same time, by leveraging on the strategic emerging industries such as new materials and new energy supported by the country, targeting at the three major market segments of nano-calcium carbonate, graphite spheroidizing, and refined cotton crushing, it successfully seized the high ground of its high-end crushing equipment sector. , Boosting the transformation and upgrading of the industry. Nano-calcium carbonate is a new type of ultra-fine solid powder material with a very broad application prospect. However, at present, there is such a phenomenon in the calcium carbonate industry in China that no one needs a few hundred yuan or one ton of rough-processed calcium carbonate stones, and one ton of nano-active calcium carbonate of 8,000 yuan is in short supply. In order to break this circumstance, Zhejiang Lipu gathered professionals in the industry and successfully developed a nano-calcium crushing production line, which solved the technical problem of coarse and fine calcium carbonate, and provided calcium carbonate industry with technical equipment support for nano-scale transformation and upgrading. China's crushed graphite powder technology has always been relatively backward, and it is often exported rough processed graphite powder to foreign countries for processing, and then imported from abroad for use. This has resulted in increased costs and reduced profits. The graphite crushing and spheroidizing production line developed by Zhejiang Lipu Company has advanced technology at the international level and has solved a major problem for the domestic powder industry, attracting and becoming the first choice for merchants in Japan and Brazil. As a member unit of the China Cellulose Industry Association, Zhejiang Lipu actively meets the higher requirements for the fineness and productivity of fine powders of cellulose ethers, and actively absorbs foreign advanced comminuting technologies to digest and innovate, and to prepare cellulose from refined cotton. Major breakthroughs have been made in the field of processing technology.
The second is strong brand building. Relying on the product's excellent quality and unique technical advantages, Zhejiang Lipu intensifies its advertising investment, utilizes the publicity advantages of the industry’s newspapers and periodicals, traditional media and electronic networks, and effectively carries out targeted publicity to highlight individuality and increase its popularity and reputation. The crushing equipment application field has a great reputation. At present, Zhejiang Lipu has become a well-known and innovative enterprise in Zhejiang Province, which specializes in producing all kinds of ultra-fine comminution and fine grading complete sets of powder equipment. With a number of national patent products, it is a patent model enterprise in Shaoxing City; a variety of new comminution equipments developed and researched have entered provincial and municipal scientific research projects and become new products in Zhejiang Province, and have been evaluated as a key technology product in Zhejiang Province.
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