On November 12th, Zhengzhou Nissan first hit the Capstone Group in the mid- to high-end light truck sector. The Isuzu light truck is their main competitor in China.
Nissan’s “Global LCV Strategy†is centered on light commercial vehicles. Its goal is to produce and sell 1 million light commercial vehicles in the world in the next few years. Zhengzhou Nissan will assume one-fourth of its sales.
Judging from the current demand in the Chinese market, high-end trucks sell between 60,000 and 100,000 vehicles a year, of which light trucks account for about 30,000-40,000 vehicles a year, so the market is not very big. The Isuzu light truck produced by Chongqing Isuzu has sold more than 30,000 units a year, which almost wiped out the existing high-end light truck market.
“The sedan is now gradually in line with international standards. The difference between China’s light trucks and international light trucks is not just 10 years.†said Zhu Fushou, general manager of Dongfeng Motor Co., Ltd. and chairman of Zhengzhou Nissan Motor Co., Ltd. Capstone's basic model price range is 139,800-152,800 yuan, the price is basically two to four times the ordinary light truck.
"We will lock in two types of consumer groups, one is government agencies, utilities, grassroots institutions, including electricity, post and telecommunications, fire protection, etc. The second category is logistics companies, including refrigeration and special transport companies." Zhu Fushou thinks As a high-end light truck, Capstone’s maintenance cost is only 1/3 of that of traditional light trucks, and its fuel consumption is only 7.8 liters per hour at 100 kilometers. Compared with traditional light trucks, it can save 10%. Both data are processed. It proves to be worthwhile if it is calculated according to the life cycle.
Zhu Fushou set a target of 20,000 cars per year for Capstone and hopes to eventually achieve market share first. Most of Isuzu's light truck products in China belong to the 1990s and have been produced in China for 20 years. These are opportunities for Zhengzhou Nissan.
“Dongfeng Nissan has assumed the entire passenger vehicle business of Nissan in China. As a complementary company, Zhengzhou Nissan is actually positioning itself as a dual-brand LCV (light commercial vehicle) product,†said Zhu Fushou.
At the same time, Zhengzhou Nissan’s R&D center will share information and related resources with Nissan’s global technology R&D center, and will undertake related R&D work for NISSAN brand light commercial vehicles.
In 2007, the Nissan Renault Alliance once contracted the global commercial vehicle business including China, and the launch of Capstone was the start of Nissan's commercial vehicle business in China.
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