After the end of the 11th Shanghai International Auto Show, people need to have more cold thinking about the auto market, models, and car prices.
The price is the last word
Despite living in one corner of the E1 pavilion of this year's auto show, a small MPV (multifunctional sports car) named CARENS of Kia Motors Korea is still attracting attention. This car is slightly larger than FAW Haima Prima, which is equivalent to Shanghai Volkswagen Touran. It has an engine displacement of 2.0 liters, an automatic transmission, and a seat layout of 5+2. Seeing that someone had watched carefully, Mr. Cao, the sales agent of the Shanghai agent of Kia Motors, immediately gave a product leaflet and wrote the price: 168,000 yuan. He also left a contact phone number.
From the price point of view, Prima (1.8-liter engine) was 138,600-175,600 yuan, while Shanghai Volkswagen Touran (2.0-liter engine) was 198,000-248,500 yuan. Kia’s car clearly has a price advantage. According to Mr. Cao, many people who wanted to buy Premar had changed CARENS during the auto show.
An automobile editor of a well-known portal website analyzed that, excluding various taxes and fees, the price of naked cars for this imported car was about 120,000-130,000 yuan. South Korean cars are cheap except for higher configurations. If domestic cars do not do this, they will find it difficult to be competitive.
Similarly, at the Changan Suzuki booth, the company’s newly launched 1.3-liter Swift (SWIFT) has also received wide attention. Swift is lovely and lively, and some people think it is similar to the BMW MINI, and the price of 79,800-92,800 yuan is also competitive.
Product is Lifeline
Manufacturers to participate in the auto show, no matter how dazzling the booth is, there are many models, the most important thing is the product, or continuous innovation.
Some cutting-edge auto companies, especially domestic self-owned brand companies, have constantly promoted new models, not only attracting the attention of visitors, but also appreciating the appetite of the market. For example, Chery Automobile has five new cars that embody different design concepts and meet different consumer needs. The company's exhibiting representative told reporters that there are two models of the five models that will be listed this year, and another three will be listed next year. The various engines and gearboxes that are displayed together with the entire vehicle also demonstrate Chery’s R&D capabilities.
FAW Group has also introduced a number of cars with different displacements and different positioning represented by the Da Hong Qi concept car, demonstrating its strong development capabilities. An Dewu, deputy general manager of FAW Group, told reporters that when the car began to spread, each country has its own national car, the T-type car is the American national car, the Beetle is the German national car... China's national car must be its own design Manufactured in accordance with the aesthetic standards of the people, the ordinary people can also afford affordable cars.
Export is the only way
In this auto show, Chery Automobile held a marketing conference with nearly 100 foreign distributors, which was the first time in the domestic auto show. After introducing a variety of products, one of the company’s senior executives stated that Chery Automobile can not only meet the needs of the Chinese market, but also meet the needs of various countries or regions.
This year's auto show has an endless stream of business contacts with Chery, Zhonghua, Hongqi, Jianghuai, BYD and other domestic automakers. In fact, Japan and South Korea have adopted measures to expand exports and participate in international market competition in the countries that have developed and succeeded in the late development of the auto industry. The development of the Chinese auto industry is no exception. In an interview with reporters, the CEOs of many domestic self-owned brand auto companies made such statements. Not long ago, Chery Automobile signed a single export deal with a US company, which further strengthened the confidence of domestic auto companies to go abroad.