Since 1979, China has introduced track-type bulldozer production technology from Komatsu and Caterpillar in the United States. After more than 30 years of development, the technology of domestic bulldozers has matured, especially small- and medium-power machines, which not only meet the needs of the domestic market. , And can actively export and participate in international competition. Of course, there is still a gap between the technology of high-power bulldozers and foreign countries. Compared with domestic ones, the development of foreign large-scale bulldozers is relatively mature, represented by Caterpillar and Komatsu.
Over the years, Shantui and Xuangong firmly occupy the top two positions in the industry. The two companies, the technology is passed on to Komatsu and Caterpillar, respectively, the products have their own characteristics and mature technology, plus Pengpu, Yishan and other companies The industry structure has been relatively stable. However, starting in 2008, Zoomlion and Liugong entered the bulldozer market one after another, causing subtle changes in the bulldozer market. On March 25, 2008, Zoomlion acquired 100% equity of New Huanggong Machinery Co., Ltd. for RMB 34 million. With the acquisition of Shaanxi Xinhuanggong Machinery Co., Ltd., it immediately entered the field of earth and stone machinery, and soon launched Bulldozer products. On February 6, 2009, Liugong's northern engineering machinery R&D and manufacturing base was formally put into operation in Tianjin Bonded Area, and the CLGB230 bulldozers also went offline in batches. Currently the two companies are ranked behind Peng Pu, and their sales rank fifth and sixth, respectively. From the current point of view, the bulldozer market pattern is basically stable. Despite the changes in stability, Shanteng’s position as an industry hegemon is almost inviolable.
The chart below shows the domestic sales and market share of Shantui bulldozers from August 2008 to August 2011.
Shantui bulldozer in the domestic bulldozers market, almost dominance, sales for many years in a row, market share is also rising year by year, during the period from January to August 2011, Shantui's market share was 61.00%.
The chart below shows the export sales and market share of Shantui bulldozers from August 2008 to August 2011.
Shantui's performance in the export market is slightly better than that in the domestic market, and its market share has been singing all the way. From January to August this year, Shantui has occupied 75.17% of the export market.
The range distance theory of Lancharst’s strategic model in marketing thinks that when there are specific two companies in a local area becoming a one-on-one competition situation, as long as one market share is more than three times that of the other, For convenience, it cannot be defeated. On the contrary, if it is less than three times, the weak will have the potential to defeat it. When the region is relatively large, there are many companies competing, and when it becomes a comprehensive wartime, as long as there is a market share that is more than 1.7 times higher than that of other companies, other opponents cannot win it. On the contrary, if the dissatisfaction is multiple, the weak will have May be defeated to win. From this, three critical values ​​can be derived: (1) 73.9% (upper limit target value), which is an absolute dominant state of absolute monopoly. At this time, the company is absolutely safe in the competition; (2) 41.7% (stability target value) In the market, if there are three or more companies competing, as long as they first obtain a market share of 41.7%, they can surpass other competitors and be in an advantageous position. They will not only become mainstream in the industry, but will soon be able to take the lead; ( 3) 26.1% (lower limit target value). Although the sales performance of an enterprise ranks first, in the market competition, its status is not necessarily stable and may be exceeded at any time. Stability and instability can be measured with a value of 26.1%, and more than 26.1% indicates that they may emerge from the balance of power to form a leading position. Judging from the current domestic market, analysts of China Construction Machinery Business Network believe that Shantui is in an absolute monopoly of oligarchs; from the perspective of export markets, Shantui is in a completely exclusive position. In other words, Shantui is an industry overlord regardless of the domestic market or the export market. In addition, bulldozer technology has developed until now, almost no epoch-making products, no epoch-making product means that it is impossible to shake Shantui's dominance. In the second tier of Xuangong, Yishan, Pengpu, Shaanxi Zhonglian and Liugong, as the competition intensifies, the ranking may change, but these will not pose any threat to Shantui’s hegemony status. Basically stable.
For a long time, in order to get rid of the industry competition predicament of vicious price wars, various manufacturers have done a lot of efforts in the individual development of bulldozers and technological innovation. However, the bulldozer core technology has not undergone great changes, and the market competition means of continuously expanding the production scale to achieve the lowest total cost strategy is still the mainstream of the industry. Shanteng, with its absolute monopoly of the industry, can achieve scale production while also achieving economies of scale. Judging from Shantui's gross profit rate over the years, sales in 2009 fell slightly compared with 2008, and gross profit margin formed a low point. This is related to the macroeconomic situation. The financial crisis raged and exports slumped. Overall, analysts at China Construction Machinery Business Network believe that the gross profit margin of Shantui bulldozers has steadily risen, and has gradually come out of the trough, showing an upward trend.
The chart below shows the changes in the gross profit margin of Shantui bulldozers from June 2006 to June 2011.
In summary, the analyst of China Construction Machinery Business Network believes that Shantui has been leading the bulldozer market in China with its increasing competitiveness. It not only ranks first in market share for many years, but also continues to dominate the market. There is no doubt that Shantui will push the market. It is the king of bulldozers in China. It is this status of the king that has formed the competitive landscape of China's bulldozers, a dominating Shantui brand, and other brands. This pattern is relatively stable, and Shantui’s leading position is stable. It is only possible to change in the future. It was the ups and downs of the second-tier brands. As Sany has already withdrawn from the bulldozers market, the newly-introduced Zhonglian and Liugong have already threatened the status of Pengpu and Yishan, but this threat only exists within the second-line brand camp, and only Can be digested in its internal competition, the results of competition may change the position of second-tier brands, but will not affect the overall pattern.
Over the years, Shantui and Xuangong firmly occupy the top two positions in the industry. The two companies, the technology is passed on to Komatsu and Caterpillar, respectively, the products have their own characteristics and mature technology, plus Pengpu, Yishan and other companies The industry structure has been relatively stable. However, starting in 2008, Zoomlion and Liugong entered the bulldozer market one after another, causing subtle changes in the bulldozer market. On March 25, 2008, Zoomlion acquired 100% equity of New Huanggong Machinery Co., Ltd. for RMB 34 million. With the acquisition of Shaanxi Xinhuanggong Machinery Co., Ltd., it immediately entered the field of earth and stone machinery, and soon launched Bulldozer products. On February 6, 2009, Liugong's northern engineering machinery R&D and manufacturing base was formally put into operation in Tianjin Bonded Area, and the CLGB230 bulldozers also went offline in batches. Currently the two companies are ranked behind Peng Pu, and their sales rank fifth and sixth, respectively. From the current point of view, the bulldozer market pattern is basically stable. Despite the changes in stability, Shanteng’s position as an industry hegemon is almost inviolable.
The chart below shows the domestic sales and market share of Shantui bulldozers from August 2008 to August 2011.
Shantui bulldozer in the domestic bulldozers market, almost dominance, sales for many years in a row, market share is also rising year by year, during the period from January to August 2011, Shantui's market share was 61.00%.
The chart below shows the export sales and market share of Shantui bulldozers from August 2008 to August 2011.
Shantui's performance in the export market is slightly better than that in the domestic market, and its market share has been singing all the way. From January to August this year, Shantui has occupied 75.17% of the export market.
The range distance theory of Lancharst’s strategic model in marketing thinks that when there are specific two companies in a local area becoming a one-on-one competition situation, as long as one market share is more than three times that of the other, For convenience, it cannot be defeated. On the contrary, if it is less than three times, the weak will have the potential to defeat it. When the region is relatively large, there are many companies competing, and when it becomes a comprehensive wartime, as long as there is a market share that is more than 1.7 times higher than that of other companies, other opponents cannot win it. On the contrary, if the dissatisfaction is multiple, the weak will have May be defeated to win. From this, three critical values ​​can be derived: (1) 73.9% (upper limit target value), which is an absolute dominant state of absolute monopoly. At this time, the company is absolutely safe in the competition; (2) 41.7% (stability target value) In the market, if there are three or more companies competing, as long as they first obtain a market share of 41.7%, they can surpass other competitors and be in an advantageous position. They will not only become mainstream in the industry, but will soon be able to take the lead; ( 3) 26.1% (lower limit target value). Although the sales performance of an enterprise ranks first, in the market competition, its status is not necessarily stable and may be exceeded at any time. Stability and instability can be measured with a value of 26.1%, and more than 26.1% indicates that they may emerge from the balance of power to form a leading position. Judging from the current domestic market, analysts of China Construction Machinery Business Network believe that Shantui is in an absolute monopoly of oligarchs; from the perspective of export markets, Shantui is in a completely exclusive position. In other words, Shantui is an industry overlord regardless of the domestic market or the export market. In addition, bulldozer technology has developed until now, almost no epoch-making products, no epoch-making product means that it is impossible to shake Shantui's dominance. In the second tier of Xuangong, Yishan, Pengpu, Shaanxi Zhonglian and Liugong, as the competition intensifies, the ranking may change, but these will not pose any threat to Shantui’s hegemony status. Basically stable.
For a long time, in order to get rid of the industry competition predicament of vicious price wars, various manufacturers have done a lot of efforts in the individual development of bulldozers and technological innovation. However, the bulldozer core technology has not undergone great changes, and the market competition means of continuously expanding the production scale to achieve the lowest total cost strategy is still the mainstream of the industry. Shanteng, with its absolute monopoly of the industry, can achieve scale production while also achieving economies of scale. Judging from Shantui's gross profit rate over the years, sales in 2009 fell slightly compared with 2008, and gross profit margin formed a low point. This is related to the macroeconomic situation. The financial crisis raged and exports slumped. Overall, analysts at China Construction Machinery Business Network believe that the gross profit margin of Shantui bulldozers has steadily risen, and has gradually come out of the trough, showing an upward trend.
The chart below shows the changes in the gross profit margin of Shantui bulldozers from June 2006 to June 2011.
In summary, the analyst of China Construction Machinery Business Network believes that Shantui has been leading the bulldozer market in China with its increasing competitiveness. It not only ranks first in market share for many years, but also continues to dominate the market. There is no doubt that Shantui will push the market. It is the king of bulldozers in China. It is this status of the king that has formed the competitive landscape of China's bulldozers, a dominating Shantui brand, and other brands. This pattern is relatively stable, and Shantui’s leading position is stable. It is only possible to change in the future. It was the ups and downs of the second-tier brands. As Sany has already withdrawn from the bulldozers market, the newly-introduced Zhonglian and Liugong have already threatened the status of Pengpu and Yishan, but this threat only exists within the second-line brand camp, and only Can be digested in its internal competition, the results of competition may change the position of second-tier brands, but will not affect the overall pattern.
Self-Adhesive Labeling Machine
Label Printing Machine,Adhesive Labeling Machine,Flat Bottle Self Adhesive Labeler,Automatic Self Adhesive Labeler
Zhangjiagang Sunswell Machinery Co., Ltd. , https://www.sswmachine.com