China's agricultural machinery manufacturing enterprises insist on innovation and "going out" in parallel

[ China Agricultural Machinery Industry News ] Due to the structural reform of the agricultural supply side, the development of China's agricultural machinery industry has shown gratifying changes. On the one hand, some agricultural machinery manufacturing enterprises continue to strengthen independent innovation of products, and at the same time accelerate the pace of “going out” and promote the transformation and upgrading of the industry. At the moment when the spring season is good, more and more intelligent agricultural machinery is active in the fields.

China's agricultural machinery manufacturing enterprises insist on innovation and "going out" in parallel development to accelerate transformation and upgrading

Recently, the Revo Apos power shift tractor was particularly eye-catching in the “Field Day” experience of the agricultural machinery carried out in Baodi District, Tianjin. The on-site demonstration of the Apols P5000 series tractor automatic driving technology, integrating global satellite positioning, GPS automatic navigation, electronically controlled hydraulic automatic steering, automatic lifting of working tools, automatic adjustment of throttle opening, etc., realizes automatic control of tractors. Precision sowing, fertilizing, ridging, spraying and other operations. Experts believe that in the next few years, tractors with intelligent terminal interfaces and power shift gearboxes will become the main force of the market demand.

With the advancement of the structural reform of the agricultural supply side, the structure and mode of agricultural product planting in China have been adjusted in a benign manner, and the process of land circulation has further accelerated, and new changes have taken place in the demand for agricultural machinery.

Chen Zhi, president of China Agricultural Machinery Industry Association, said that after more than a decade of rapid development, the gap between China's agricultural machinery and equipment industry and the world's advanced level has been significantly reduced, and the production of some key components has even surpassed imported products. However, the current structural and surplus of agricultural equipment in China has become a major feature of the agricultural machinery industry. The surplus of low-end products is serious and the supply of some special products is insufficient. It is extremely urgent to improve the supply of intelligent, energy-saving and environmentally friendly products and some special products.

For example, he said that the demand for small horsepower tractors and other products has become saturated, but the demand for high-powered tractors, large combine harvesters and other products is increasing rapidly, while the demand for “specialized” agricultural machinery products is almost Unable to meet.

"In this context, how to grasp the high growth of the segment in the industry slowdown has become a compulsory course for all agricultural machinery manufacturing enterprises." Chen Zhi said.

Fortunately, some agricultural machinery manufacturing enterprises have obtained the key technologies of products through the implementation of overseas mergers and acquisitions, and actively injected Chinese elements into a product that is more suitable for China's agricultural agronomy, based on domestic demand and strengthening independent innovation of products. Promoted the development of the industry.

Taking Revol Heavy Industry as an example, as a large-scale agricultural equipment supply enterprise in China, it has accelerated the global value chain and promoted the steady and steady development of its business by strategically deploying global resources. Since 2014, Lovol Heavy Industries has successfully integrated the European century-old agricultural machinery brand “Apos” and the world's leading enterprise in the field of agricultural machinery manufacturing, Mattmark, and also acquired the European orchard tractor company Gordony. Since then, the products of the Revo Apos Agricultural Equipment Business have adopted a dual-brand strategy. The products of the Lovol Valley and the Levoo Leopard are positioned in the global mid-market. The brand of the brand of Apos includes power shift tractors and large grain. Harvest machinery and precision seeders and other products.

In the international market, the Apos tractor developed by Lovol Heavy Industries successfully won the 2017 Red Dot Award and became the only product in the domestic agricultural equipment field to receive this award. It is the international agricultural machinery industry summit. Industrial design industry Oscar". In the global agricultural machinery sector, only a few global brands such as John Deere have won the award.

Chen Zhi said that compared with the international level, the manufacturing technology of some large-scale agricultural machinery in China still needs to be improved. However, due to the special characteristics of China's agricultural agronomy, some foreign technologies do not adapt to domestic demand. Therefore, strengthening domestic original technology Research and development is very necessary. Through a series of overseas mergers and acquisitions, Lovol Heavy Industries has obtained internationally advanced technology and conducted targeted research and development in combination with domestic demand, achieving a win-win situation for domestic agricultural services and enterprise development.