Daimler CEO Zeche Chel said that Mercedes-Benz will reach its target profit in the second half of 2009. Sales of the division in September were basically flat with the same period of last year.
General Electric reported on October 1 that after several months of poor performance, the sales of Daimler AG’s core Mercedes-benz company appeared to have turned a turn in September. The company's chief executive, Dieter Zetsche, said that the company is increasingly confident that the unit will earn operating profit in the second half of 2009.
Cai Che said in an interview with the company’s headquarters: “We are more confident than before. We are able to abide by our commitments and allow Mercedes-Benz to achieve positive results in the second half of 2009.â€
Cai Che said that the target of Daimler Motors has not yet been determined, and the department is expected to “get only one euroâ€, which implies a solid positive performance.
This is encouraging for Daimler and other luxury car makers who suffered poorer returns than their competitors in the mass market during the recession. The sales of these manufacturers in many markets around the world have been stimulated by the government. Support. These incentives usually encourage owners to sell old energy-consuming vehicles and purchase new energy-saving models, and offer discounts to companies that produce compact, inexpensive cars.
Cai Che said that Mercedes-Benz's sales in September were basically flat with the same period last year. Mercedes-Benz is the world’s second-largest seller of luxury cars, second only to German rival BMW AG, and its truck company is the world’s No. 1 commercial vehicle manufacturer.
Mercedes Benz, which includes the Mercedes-Benz brand, smart micro and ultra-luxurious Maybach brands, is expected to return to profitability, mainly due to improved versions of its E-Class and flagship S-Class models.
From January to August, sales of Mercedes-Benz dropped 17% year-on-year to 711,300. Mercedes-Benz brand sales fell 18% year-on-year to 632,700, owing to the sharp drop in demand for premium cars.
Volkswagen AG's premium brand Audi has narrowed the gap with Mercedes-Benz during the recession, partly due to its strong share of the Chinese market and limited risk in the troubled US market.
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