Although it is a truck company in the frozen northern country, FAW Jiefang will have agents, service providers, and special-purpose vehicle partners, and more than 1,400 people will participate in the liberation of the 2010 annual business meeting, held in Guangzhou, Guangzhou, the spring season, do not have a New ideas. Our reporter learned from the liberation business conference on December 25, 2009 that the liberation of the high-end heavy truck J6 made full use of the market in 2009, with a total sales volume of 18,000 units, setting a high-end brand image in the domestic heavy truck market. This time, FAW Liberation held an annual meeting in the Guangdong market, which has always preferred high-end routes, in order to further highlight the brand's status as a leading high-end technology for liberation trucks and to demonstrate the results of the liberation completion of the product structure adjustment from China Card to heavy trucks. Xu Jian, general manager of FAW Group Corporation said at the meeting, in November 2009, won the liberation of heavy truck market share in the first; in 2010, the liberation of heavy-duty trucks should continue to promote the process, achieve traction as soon as possible, dump truck market breakthrough .
According to the marketing work report made by Zhang Bing, head of marketing management department of FAW Jiefang Automobile Co., Ltd. and general manager of FAW Jiefang Automobile Sales Co., Ltd., in 2009, total sales of FAW Jiefang achieved sales of 167,000 vehicles, an increase of 25% over the same period of last year. Production and sales volume hit a record high; among them, as a J6 heavy truck for the liberation of strategic products, sales of 18,000 vehicles were realized in 2009, and this situation is currently in short supply. By 2009, the proportion of liberation of heavy-duty vehicles had risen to 71%. Liberated product structure adjustments were basically completed, and the liberation of brand value increased to 13.556 billion yuan.
From the end of 2008 to the beginning of 2009, the domestic truck market was affected by the international financial crisis and fell into a trough once. In response to this, Liberation implemented a strategic policy of smashing the base and grabbing share in 2009, and achieved important breakthroughs in the following areas.
Firstly, symbolic progress was made in product structure adjustment represented by J6 heavy trucks, which played a key role in increasing sales and share of liberation in 2009.
In 2009, FAW liberation through the introduction of J6 to expand the market introduction of products, the initial realization of the transition of heavy products from J5 to J6, the release of the release of J6 heavy truck 09 version of the standard type and traction matching 11-liter engine, J6M lightweight products, etc. Improve the cost-effectiveness and market competitiveness of liberation of heavy-duty products. Through the continuous product structure adjustment in recent years, especially the continuous improvement of engines, axles and transmissions, the liberation of heavy-duty products has increasingly matured and serialized.
On October 20, 2009, the Jiefang J6 upgraded heavy truck became the representative model of China’s auto industry’s 10 millionth vehicle in the year, and won the “China Automotive Industry Science and Technology Award†first special award, becoming the most iconic of China's own brands. product.
The second is to basically establish a quality management system that is in line with international standards. After three years of unremitting efforts, FAW Liberated successfully passed the ISO/TS16949 international automobile quality management system certification, and the quality and customer satisfaction of the Jiefang J6, Aowei, Converse, Dawei, and Sansai vehicles have been significantly improved.
The third is to continue to deepen the cost improvement in the field of product technology. FAW Jiefang focuses on the J6 and J5 series of main sales vehicles, and has improved product competitiveness by adopting methods such as reducing excess capacity, optimizing structure, streamlining the platform, improving processes, and improving material utilization. In 2009, FAW's use of product design improvements to reduce costs is expected to reach 60 million yuan, procurement system to achieve savings of 460 million yuan, the production system to reduce costs 31.09 million yuan.
Fourth, marketing management capabilities have been improved. In 2009, FAW Jiefang Automobile Sales Co., Ltd. established and effectively implemented the incentive mechanism for grading, stratified management and responsibility and assessment of sales targets, established a standardized market and product analysis model, and improved the market and marketing planning capabilities. According to the overall concept of “Sales to the City, Services to County, and Supplies to the Streetâ€, FAW Jiefang Sales Co., Ltd. vigorously promoted the implementation of the three-year network construction plan. Its overall goal is to realize 150 key cities by 2011. The total coverage of the network outlets; the completion of 1,000 service stations and sub-stations, the average service radius from the current 60 kilometers to 45 kilometers; complete inventory of agent network construction 500. In 2009, liberation completed the selection and construction of 20 prefecture-level city-level sales outlets, 11 new service stations, 593 service stations, 173 new service substations, 350 substations, and newly-built spare parts sales outlets. The number of homes and equipment outlets has reached 436; the implementation of the emergency adjustment of the country "72 hours in place" commitment.
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