"Enveloping oil" into car companies to promote new Shantou new energy vehicles usher in an opportunity for expansion

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As a pioneer in the new energy automobile market, "hybrid vehicles" are gaining more and more attention; and "pure electric taxis" are also expanding nationwide at an unprecedented rate.

The price of oil has entered the “8-year era”. On the one hand, consumers are complaining, and on the other, businesses are clever in making trouble. All in all, some people are worried but some people are happy about this bad news.

It can be imagined that the "new energy vehicle" that was once enshrined in the gods and was later regarded as rational, and finally returned to rationality is supposed to be a joy to oil prices entering the "8-year era."

This is also true. As a pioneer in the new energy vehicle market, "hybrids" are gaining more and more attention; and "pure electric taxis" are also expanding nationwide at an unprecedented rate.

The bad news that the hybrid sales volume is bullish on entering the "8-yuan era" is turning into a "golden signboard" in the hands of shrewd merchants.

For example, Beijing Automotive's joint venture brand, Beijing Hyundai, has recently launched a massive promotional campaign with the “first-year oil-in-charge”. A special dealer from Beijing Hyundai Guangdong told reporters, “Now consumers who purchase the “Yue move” model can enjoy 3240 yuan oil supplement in the first year of car purchase”.

Although today's skyrocketing oil prices, the subsidy of 3,240 yuan is obviously insufficient to pay for the vehicle's oil investment for one year, and it is even adopting a “phased subsidy of 1,000 yuan for the first and second quarters and 1,240 yuan for the third quarter”. the way. Even so, the above dealers still told reporters, "This promotion is very popular with consumers, especially after the oil price is 'broken 8', we can sell a few cars every day."

Compared with the promotion of oil prices as a gimmick for car manufacturers, more and more consumers are starting to pay attention to new energy vehicles, especially those who are willing to understand that they are the most likely to be the first to become "people's cars."

According to the report, the mainstream hybrid models currently sold in the Chinese market include the Toyota Prius, Lexus ls600hl, Lexus rx400h, Lexus ct200h, Honda Civic Civichybrid, Changan Jiexun, Shanghai GM LaCrosse eco-hybrid, FAW Pentium Hybrid, and Chery a5. , BYD f3dm and so on.

A Lexus distributor in Zhejiang stated, “Our Lexus ct200h is selling very well. Last month, we sold more than 40 vehicles. The sales of several stores in Hangzhou added up and exceeded 100. Customers are all directed at this car. Excellent fuel consumption comes." According to reports, Lexus ct200h in the Hangzhou City Road, 100 kilometers of comprehensive fuel consumption is about 5-6 liters, only 1.8L with the same displacement of gasoline engine fuel consumption half.

In addition, as the world's first mass-produced hybrid vehicle, the Toyota Prius Prius has also made great achievements in the Chinese market. The soaring oil price has added confidence to Toyota. It is reported that the new lowest price of the new third-generation Prius launched in the recently unveiled FAW Toyota has been reduced by 30,000 yuan compared to the previous model, and its displacement has also been increased to 1.8 liters. Prius has placed great hopes on selling 3,000 cars in 2012. Data shows that Toyota currently sells nearly 3.6 million hybrid vehicles globally and is expected to reach 4 million in early 2012.

Electric taxis are favored In addition to hybrid vehicles, electric taxis are also a highlight of the “8-year era” of oil prices.

A master Beijing taxi driver named Li Xiang told reporters: “Now that the price of oil is so high, coupled with traffic jams, we are reluctant to pull up during the peak period. From 6 to 9:30 in the morning, many taxis would rather be ventilated than in the main loop. Running on the road is caused by this reason. I have heard that there are electric taxis in many places in the suburbs. There are non-drivers around us who are considering opening cars that do not use oil."

It is understood that in January 2011, Hangzhou Electric Power Bureau of Zhejiang Province established Hangzhou New Energy Taxi Co., Ltd. and put 200 taxi operation certificates. On January 26, 2011, the first batch of 30 pure electric taxis in Hangzhou officially launched operations. Just one year later (as of January this year), the number of pure electric taxis in Hangzhou has increased to 200. At the same time, these electric taxis operate for 15 hours a day and operate on an average of 250 kilometers per day. They exchange electricity for 3-4 times. The average turnover is 550 to 650 yuan, which is basically the same as that of gasoline vehicles.

The outstanding performance of electric taxis also appeared in Shenzhen. After the increase in oil prices, Shenzhen City increased the taxi fuel surcharge from 3 yuan to 4 yuan on March 22, but at the same time, the city’s existing 300 electric taxis are free of fuel surcharges. It will be 4 yuan cheaper than an ordinary fuel taxi.

In addition, the current cost of electric taxis is generally only one-third of fuel taxis. According to calculations, although the purchase of an electric taxi vehicle is more than 10 million yuan more than a fuel taxi vehicle, its operating cost will save two-thirds, or 200 yuan, and it will save more than 70,000 yuan a year.

As of March this year, the number of electric taxis put into operation in Shenzhen was 300 vehicles. The Shenzhen Municipal Government has planned to add 500 electric taxis in recent days. By then, the total number of electric taxis in Shenzhen will reach 800.

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