On the occasion of the 40th anniversary of the establishment of diplomatic relations between China and Thailand, Alibaba's online shopping platform is a cost-effective combination with the Thai Ministry of Commerce, which focuses on Thai latex home textile products and pre-sales in the form of “customer pre-purchasing factory direct supplyâ€. A total of more than 45,000 people placed orders to buy, the turnover of nearly 10 million yuan.
In order to promote the Thai rubber national industry TOP brand to enter the Chinese market smoothly, the Thai business minister Zhuang Jipai personally recommended for the event platform, and said: "The Thai rubber industry is world-famous, this time together with the Thai Ministry of Commerce, together to promote The industrial bridge of rubber products in Thailand allows Chinese consumers to witness the excellent quality of Thai latex products."
It is reported that at the end of April, the second phase of "Gathering in Thailand" was launched, and 8 hours of 7 latex home textile products were sold out, with a turnover of nearly 10 million yuan. Zhan Xiuya, a Thai business consul in Guangzhou, said that the cooperation in the pre-sale of factory orders hopes to find a new model for Thailand, a producer in the upstream of the natural rubber industry chain, and to bring more authentic and cost-effective to Chinese consumers. Rubber products.
Since 2013, the combination of localization and local governments has opened up a series of regional marketing, which has caused a lot of repercussions in various circles. In the beginning of 2014, the first batch of “Gathering Thailandâ€, the first phase of Thai fragrant rice, sold 6 million in three days, exceeding 120 tons. This year, the poly-costing will be a comprehensive upgrade of the convergence series, and comprehensive efforts will be made in the cross-border e-commerce field.
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