In 2014, it has entered the final Q4. In the past, there have been a series of major events in this industry.
At the enterprise level, the two companies that Mai XX and Luo YY caused the Chinese car enterprises to officially ended. Chery and Geely finally gave up the multi-brand strategy and began to return to the strategy. The latter began to put Volvo's previous generation platform platform in a proper way. Based on the S80 and V40, the Emgrand EC9 and Emgrand Cross were built, and a road of concentrated resources was used to make a hard road. Dongfeng purchased PSA shares, and China became the second home of Citroen and Peugeot. With this relationship, A30, AX7, etc. Models based on PSA's existing technology have also been developed very quickly. At the same time, Dongfeng Infiniti and other joint venture projects have also made up for the shortcomings of luxury brands. SAIC is trying to toss, not only e-commerce, but also car networking, or new energy. The model, or the dual clutch assembly, etc., also made some big and small results, has been trying to make a different independent brand; Beijing Benz has finally become a domestic and imported car two networks, began a normal market to catch up The rigid, short-sighted, old-fashioned star line undoubtedly got the ending that was already destined a few years ago; huge, this China’s only daring to make orders for the princes
At the brand level, brands such as DS, Guanzhi, Hongqi and other new or re-produced brands did not encounter the good situation as they expected. The journey seemed to be far from seeing the edge of the sea; the old people represented by Geely, Chery and Brilliance A group of independent brands are experiencing unprecedented pressure on the market to survive the fittest, and it is also the protagonist of the so-called self-owned brand “Thirteen consecutive declinesâ€, while Changan, Chuanqi, Pentium and other late-developing brands have gradually become more prominent with resource focus, and released new models. It has also been well recognized by the market. BYD, which has already completed the adjustment in the early stage, is taking advantage of the recent hot sales of Qin in the field of new energy vehicles.
At the product level, the efforts of the 9th generation Accord to replace the top three in the mid-to-high-end car are basically defeated. In 2014, in addition to JD, Dongben, the Japanese did not build the market-leading ability in any segment. Sagitar from the non-independent rear suspension to the independent rear suspension of a toss, suddenly let Xin Mingrui stop the food, Skoda all models, like the wild emperor, has been gradually forgotten by the market; new Qijun turned away Nissan in the SUV market One page, plus the new hacker, began to really match the identity of the top five in the market; Beijing Hyundai, the company that is the best in the market segmentation to play the "2 to 1" number of battles, stopped a lot with the name map, Xinshengda Suo Ba and ix35 can't keep the market.
At the policy level, 2014 is the most prosperous year since the beginning of the joint venture of Chinese autos. Especially in the second half of the year, with the reorganization of the new government order for all walks of life, the traditional strength of the auto industry has finally been shaken. From a series of anti-monopoly investigations and penalties to luxury car giants, to the cancellation of dealer brand binding filings, to the lifting of the ban on parts and components, and the legalization of parallel imported cars, a closer to fair trade and full competition The new market atmosphere is gradually taking shape, and local protections such as the newly formed new energy city catalogue are being stepped up. It can be said that the market has never been as close to the starting point for sustainable development and stability as it is today, and the future market will be more predictable.
We are wrapped in it, naturally we can't just be taken away, we must be able to predict and prepare in advance to continue to win 2015.
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