Linglong Tire Ranked "China's 500 Most Valuable Brands" List

On June 22, 2016, the "World Brand Congress" sponsored by the World Brand Lab was held in Beijing. The list of the "China's 500 Most Valuable Brands" in 2016 (13th) was released. Linglong Tire ranked the 12th time, and its brand value increased from 20.295 billion yuan last year to 25.328 billion yuan.
China's 500 Most Valuable Brand Certificates China's 500 Most Valuable Brand Certificates

Delicate has won the "China's 500 Most Valuable Brands" list for 12 times in succession. Its brand value has increased substantially year by year and its ranking has been on the rise. This proves that Exquisite has continued, rapid and healthy development for many years, as well as in society and in the hearts of consumers. The influence and reputation.

As a representative enterprise in the domestic tire industry, Exquisite adheres to R&D and innovation, winning by quality, relying on a national-level technology center, Beijing R&D Center and North America R&D Center Office as wings, setting up a testing and testing office in Europe, and hiring foreign experts and advanced technologies. Personnel, developing cutting-edge technologies, and promoting the rapid development of the brand through the enhancement of core competitiveness such as technology and quality. In 2016, exquisite "key technology for the design and preparation of high-performance rubber nanocomposites for fuel-saving tires" won the second prize of the National Science and Technology Invention Award. This is the first national scientific invention award in the domestic tire industry, and it is also a research and development capability and quality for exquisite tires. Fully affirmed.

Linglong Tire won the second prize of national science and technology invention Linglong Tire won the second prize of national science and technology invention

The exquisite brand can stand out from many companies, and also rely on the long-term adherence to exquisite brand marketing. Exquisite promotes brand promotion through sports marketing, participation in international large-scale tire exhibitions, and participation in public welfare activities. After 2014, Delicate has successively sponsored major domestic and international sports teams such as the five European leagues, Wolfsburg Football Club, China Truck Open, Thailand Ratchaburi Mitr Phol FC, NBA Cavaliers, etc., successfully creating exquisite high-end brand image.

Brand value is the most important part of brand management elements, and it is also an important symbol of brand differentiation from similar competitive brands. With the start of the 13th Five-Year Plan, Exquisite will continue to vigorously promote technological innovation and brand building, establish a national brand model, create higher quality products, and realize the road to take-off the brand made in China to the world.

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