On September 26, 2011, the German horse brand recently announced to support local industry and commerce bureaus to monitor the quality of tire products, to launch sales of non-genuine tires in its 1,400 authorized retail stores across the country, through a monthly credit rating list, and tire marking agencies. Proprietary code, product anti-counterfeit identification card three links to help consumers identify and purchase genuine tires to ensure the rights of consumers.
In response to the Guizhou Province Administration for Industry and Commerce on its website, the Tire Shop Quality Supervision Monitoring Section of the circulation market in 2011 disclosed that the “German Horse†brand was unsatisfactory in appearance, and it was confirmed by German Horse Brand Tire that the store was not its authorized retail outlet, and There is also no business relationship. This batch of unqualified “marque tires†is likely to be imported from abroad through illegal channels. (Illegal imported tires are not marked in Chinese, and tires imported from regular channels are marked in Chinese).
Any consumer who buys non-genuine tires may experience potential safety hazards. In addition to the lack of manufacturer's after-sales service and quality assurance, these tire products may be modified in terms of production date and tire type, illegal sale of expired tires and concealment of real ones. Speed ​​level. In addition, some products smuggled in foreign markets are not suitable for China's road conditions and climate.
In order to supervise the sale of genuine tyres by all German licence holders, the German horse brand has established three important links, which are monitored through layers of supervision to protect the legitimate rights and interests of consumers.
Retail store monthly reputation certification
Anyone who enters the German-licensed Tire Authorized Retail Store can find the “Retail Shop Monthly Credit Standing Certification Form†in a prominent position. The German Horse Brand visits through monthly sales stores to assess the retail store’s product sales and service levels. Announce the latest monthly reputation certification results.
Tire marking each proxy proprietary code
German horse licenses are distributed by distributors in China, and are responsible for after-sales service. Consumers purchased the genuine German brand tire inner walls at retail stores, all marked with agency-specific code. To protect your legal rights, please verify before purchase.
Product security identification card
Each German-branded tire sold in China has Chinese labels and anti-counterfeit labels. Genuine security signs have irregular knife marks to ensure that they cannot be used after being torn off.
In addition, consumers can also log on the official website of the German horse brand tires to check the verification of the anti-counterfeiting number.
German brand tires are the market leader in European passenger tires. More than one-third of the new European cars are equipped with German-branded tires produced by the Continental Group. With its high-end market positioning, the excellent quality and handling performance of German horse brand is unanimously approved by Chinese high-end car owners. The German brand Tire has developed a replacement retail network in China at a rate of one store per day, and its new plant with a total investment of 185 million euros in China was also opened in Hefei in May 2011.
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