Say the quality of their own brands is poor, why are there so many people buy

Twenty-two friends sat down to drink and drink wine, talking about the subject of car and woman is inseparable. When it comes to domestic cars, there will always be a disdainful expression that says that the quality of domestic cars is poor and there are many problems. They will regret buying them. In fact, the progress of self-owned brands in recent years is not small, and the current sales growth in the market can be described as very rapid, and even catch up with the joint venture brand. In the case of a bad impression for consumers, why can independent brands have such achievements?

There are good and bad

The brand always has a high and low score, as does its own brand. Some brands are committed to building quality models, starting from upgrading their own core technologies such as design and R&D. Some brands are eager for quick success and are proud to imitate. Even if the car companies that need appearances all need copycats, how can they expect them to achieve quality and performance? Therefore, the hard-working car prices are naturally seen by consumers.

Responsible to consumers

It is true that the self-owned brand does not have the core technologies of safety such as the Japanese car's energy-absorbing technology, but the model of the self-owned brand is born with reinforced steel. Like Chery's Ariza 5, a large number of high-strength steels were used on the body material to reinforce the main force-resisting parts of the body frame. These "hidden configurations" are usually not used by joint venture vehicles.

High configuration

The self-branded car configuration is well known to many people. Like 100,000-class models, the configuration of self-owned brand models is generally much more abundant than the joint venture brand models. In order to enhance competitiveness, the self-owned brands will not be able to use the mainstream configuration. Therefore, compared to the joint venture brand, the independent brand is more kind on this point.

The quality is not necessarily poor

Regarding the quality of self-owned brand models, many consumers will first put in poor quality labels. Just like you asked the friends around you of the impression of domestic cars, the poor quality of this view appeared very frequently. Consumers are full of this kind of remarks, it is not a kind of embarrassment for independent brands. However, in fact, the gap between quality control and the joint venture brands such as Geely, Chery and Great Wall has not been very large.

Summary: Each brand needs to grow. It is true that the overall level of self-owned brands is still lower than that of joint venture brands, but the brands of independent brands are not all poor. From the sales growth of self-owned brand models on the market, it can be seen that the consumers' impression of self-owned brands has improved a lot. Although there are still some consumers constrained, completely denying their own brands. But Gu Ye believes that mainstream independent brands will overturn their views.