In the face of strong resistance from dealers, Opel finally made concessions. Recently, it was learned from relevant channels that most dealers and Opel reached an agreement when there were more than two months to cancel the agreement automatically. Compared with the poor compensation originally proposed by the car company, the dealer finally got compensation. The amount is relatively rich.
According to reports, GM China's compensation to dealers has reached several million yuan, and reached a settlement with a number of dealers, after the Opel brand exited China, its after-sales service will continue.
Too low subsidies sparked a strong protest. “Opel’s initial compensation was too low, which triggered a strong protest from dealers.†In the interview, an Opel dealer complained that in order to fight for their own interests, the dealers adopted a variety of rights protection methods. .
It is reported that at the end of March this year, Opel announced that due to the strategic considerations of the headquarters, Opel decided to gradually reduce its dealer network in China and stop selling in China before January 2015. In the next few years, Opel owners can still get maintenance services and genuine parts at the existing authorized service center, and enjoy the quality promised by Opel.
Opel suddenly delisted and the dealers were caught off guard, in addition to starting to cut prices and selling inventory vehicles. In order to obtain the corresponding compensation for themselves, after learning the news, Opel's dealers quickly established the alliance and Opel negotiations. However, after a round of discussions, Opel performed strongly and made the dealers disappointed.
According to the previous compensation plan, the subsidies obtained by Opel dealers are very few, only a few hundred thousand yuan. Although Opel national distributors have started negotiations with Opel, Opel has not paid much attention to the dealer alliance, but has strongly requested to negotiate with each Opel dealer separately.
The Opel aspect has been delayed, and the dealers have already prepared for a "disruption" with Opel. Once the Opel subsidy program does not meet the dealers' demands, they will use the strength of the relevant associations to cooperate with Opel to protect their own interests.
Opel gives a substantial increase in subsidies. "As far as I know, most dealers have reached a final compensation agreement with Opel, and they have received a lot of compensation." In the interview, an Opel dealer said that although Opel originally opened The compensation conditions were very low, but after the protests from the dealers, Opel eventually increased the compensation amount.
It is understood that Opel has been rebellious by dealers in terms of compensation, so the negotiation process is too slow. From the end of March, the company announced its withdrawal from the Chinese market until the beginning of August. Opel only negotiated a subsidy program with six of its 21 authorized dealers.
However, under the strong protests of the dealers, Opel finally made a huge concession. According to an Opel dealer, the conditions that Opel finally gave are not bad, and the compensation amount is enough for the dealer to make a profit for one or two years. The compensation for the two largest stores in China even exceeded 10 million yuan.
Regarding the issue of a substantial increase in the amount of compensation, GM China stated that the content of the negotiations between the company and the dealers involved trade secrets and was inconvenient to disclose to the outside world.
“After Opel’s compensation plan was confirmed by the dealers, most dealers also reached a compensation agreement with Opel.†A related person said that it can be said that the dealers and the car companies each made one step and finally reached a settlement.
It is understood that because the cooperation agreement between Opel and the dealer is signed once a year, if the subsidy scheme given by Opel is not accepted, once the cooperation agreement between the two parties is automatically lifted at the end of the year, the dealer even gives Opel a "poorly poor" subsidy. Also can't get it. However, Opel does not want to be particularly stiff with dealers, which has a great impact on its brand.
In the case of an agreement, the dealer also accelerated the process of selling the inventory car. A few days ago, I learned from the Beijing Opel 4S store that most of the models in the store have been sold out, and the 4S store has given the biggest discount in the history of the remaining models.
In addition, Opel is gradually making a fugitive state. The investigation revealed that Opel's official website is already in an "unable to open" state, and only the manual service is in a normal state. In an interview with the media reporter, GM China said that the Opel China official website is operating normally, and the technical failure of the Opel China customer service hotline has been ruled out. However, after the actual experience, it was found that the faults of the official website and customer service phone still existed.
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