Recently, the Redwood and Redwood Products Testing Center of China Redwood Committee was commissioned to test and identify a number of high-end mahogany products of a collector. The results of the appraisal were astounding. Nearly half of the mahogany products had counterfeit problems, and mainly related to Hainan Huanghua Pear. , high-grade mahogany products such as lobular rosewood. The collector yelled at the impossible and said that most of these rosewood products were purchased after the experts confirmed it. This incident has aroused the concern of the domestic mahogany market. A set of hundreds of thousands or even millions of mahogany furniture has greatly reduced the collection value of the whole set of furniture due to the use or partial use of counterfeit raw materials, causing consumers to suffer irreparable damage. It is reported that the current domestic mahogany furniture market is chaotic, and the problem of material fraud is not only hindering the order of the mahogany market, but also to a certain extent, it has hurt the confidence of consumers in investing in mahogany products. According to the staff of Shandong Province Redwood Product Quality Supervision and Inspection Center, due to the return of mainstream traditional culture and the increase of citizens' income, China's mahogany market has achieved leap-forward development, and the market boom has attracted a large number of people and funds to participate, followed by counterfeiting in the market. A large number of products have emerged, and the practice of making fake and fake sales has intensified. At present, the counterfeit and shoddy products in the mahogany market are mainly composed of three parts: 1. Pretending to be mahogany with non-redwood (5 categories, 8 categories and 33 types specified in the national standard "Redwood"), such as wood with red sandalwood, posing as sea yellow and yellow; African lobular rosewood (Kotan) pretends to be an Indian lobular rosewood. Second, use the non-standard name, close to the rosewood to raise the value. For example, Kompers is called rosewood and Nanyang mahogany; Third, use low-end redwood to pretend to be high-end mahogany, such as dimpled Dalbergia, A. sinensis or Barry Dalbergia. The professionalism of counterfeiting means is enough to make counterfeit and shoddy products fake, and even experts in the industry can not see it; and the use of a large number of unconventional hardwoods makes the problem products available only with the help of advanced testing instruments. These such bad marketing environments will not only damage the interests of the Redwood consumers, but will ultimately affect the overall image of the industry and the long-term development of the company. At present, while we are making profitable market achievements, we should calmly think about the various visions that appear in the market. The increasing market complaint rate has been ringing the alarm for the continued development of the mahogany market. Compared with other mature high-end consumer goods markets, China's mahogany market is in urgent need of transition to a modern market model. In the face of market chaos and sales, the market order regulation work is particularly urgent. Cultivate the redwood consumer market and build a new order in the mahogany market, starting with the three aspects of enterprises, commodities and markets. First of all, at the enterprise level, the credit rating of redwood enterprises should be done. In the case of conditions, the company's credit rating can be used as certain market access qualifications. The evaluation of corporate credit rating is a national key task that the State Council executive meeting has repeatedly emphasized and is jointly organized by the Ministry of Commerce and the State-owned Assets Supervision and Administration Commission. In the face of the chaotic redwood market, good corporate credit has become extremely important. The evaluation of the credit rating of enterprises involved in the production of mahogany and non-redwood products will be beneficial to the effective management of the sales of mahogany products and promote the healthy and orderly development of the mahogany commodity market. Secondly, at the commodity level, the distinction should be made between the identification of mahogany goods. In 2012, in order to regulate the order of the mahogany market, the state has successively promulgated the "General Technical Conditions for Redwood Furniture" (GB28010-2011), "The Name of Redwood Commercial" (SB/T10758-2012), and "The Rank of Redwood Products" (SB/T10759-2012). ) Three criteria. All three standards have put forward constructive suggestions for standardizing the construction of the mahogany market order. In particular, the requirements for sales of redwood merchandise, cards and certificates are undoubtedly of great significance. However, due to the lack of market supervision, market implementation has had little effect. Consumers are skeptical about the books, cards, and certificates that companies produce and equip themselves, resulting in a lack of sense of books, cards, and certificates on the market. From the long-term development of the mahogany market, the provision of books, cards and certificates will be an important measure for enterprises to take the lead in the fierce market competition. If the content of the book can be objectively described, a clear distinction (color, logo) between the cards of the mahogany and non-redwood goods, and the issuance of a certificate from a third-party authority will be more convincing. At present, the mahogany market still lacks an effective supervision and management mechanism. As a practitioner of mahogany products, it is necessary to restrain sales from itself and assume responsibility for maintaining market order. Commit to consumers with practical actions rather than just shouting slogans. It is necessary to guide the consumers to make the correct choice according to the new standard revised by the national standard. At the same time, the functional departments should promote the mahogany market to establish a material fidelity benchmark brand to lead the healthy development of the industry.
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