First, profits have driven manufacturers to produce fake goods. For example, a manufacturer of compound fertilizer is calculated according to an annual production capacity of 50,000 tons, of which 40,000 tons are fraudulent. For example, the labeling content is 15-15-15, the actual production is 15-5-10, and 15 injections are less. The amount of raw materials for each content is calculated at 40 yuan, and less than 15 items are put at 600 yuan. The production of 40,000 tons of fake fertilizer will earn 24 million yuan more in one year.
Second, interests drive dealers or retailers to sell fakes. For example, Zhang San and Li Si sell agricultural materials on the same street. Take compound fertilizer as an example. Zhang San and Li Si sell the same spray granulation product. The same label content is 15-15-15, but the manufacturer Different, because the same process and content, so the sales price is basically the same. At this time, there were manufacturers or distributors coming to let Zhang San sell it as 15-15-15. Actually, there was only 15-5-10 fertilizer, and the purchase price was 400 yuan per ton, which was equivalent to a profit of 400 yuan more. /Ton. Originally sold only a packet of fertilizer is only 10-15 yuan profit, selling fake goods can reach 30 yuan / bag. Therefore, when the farmer entered the store, Zhang San introduced and bragged the fakes so that the farmers could buy fakes, and they could get high profits.
Third, the interest drives the regulator to make a green light for fake goods. Products that are found to be unqualified are not allowed to be sold. Even if they are rectified, they must be rectified before they can be sold. But there are many places where law enforcement agencies enforce the law, not for farmers, but for money. When you pay, unqualified products can also become qualified products. For example, if a product is found to be unqualified in the Zhangsan Store, the law enforcement agency should inform farmers who have purchased the product that they can claim it in Zhangsan Store. However, I have never seen such a thing since I worked for many years.
Fourth, the lagging performance of crops and the combination of various factors, even if the fertilizer content is a little worse, the crop performance is not so obvious. For example, 15-15-15 and 15-13-13, applied to the field at the same time, the crop does not appear to be significantly different. Many retailers are very experienced. If you use fakes continuously, the crops will definitely cause problems. Therefore, fakes/genuine goods are recommended at different times. For example, the farmer Wang Laowu promotes fertilizer, promotes dummy fertilizer in March, and promotes real fertilizer in April.
From the internal cause analysis, there are also four reasons for the proliferation of counterfeit goods in the agricultural capital market:
First, farmers do not have the ability to identify fake products. Farmers are mainly distinguished by their grain, color, and solubility. In fact, these are not enough to identify fake products. The identification of the content, because there is no professional knowledge and equipment, farmers simply can not have.
Second, some farmers are greedy and cheap. As the old saying goes, from Nanjing to Beijing, no one bought well. The same content of the product, why some fertilizer prices are particularly cheap? There is no reason to be cheap and one more thought must be left for analysis.
Third, peasant households lack the common sense to identify counterfeit goods, especially those who have poor ability to identify and identify, and are usually the target of slaughtering.
Fourth, some farmers who like to write off credits, because of the situation, can only be what the shop owner to recommend what to buy, but unfortunately accept dummy fertilizer.
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