Recently, Liu Jianni, the general manager of Shenzhen Anhong Video Technology Co., Ltd., accepted the interview. As an important strategic partner of Wing Truck Networking, Liu provided strong support for Wing Card. The interviewer Liu introduced the safety briefly. Hong Video Technology Co., Ltd. analyzes the future development prospects of smart rearview mirrors from the perspective of industry experience, and also puts forward why we choose to cooperate with Wing Truck networking and put forward valuable opinions in the future cooperation!
Moderator: Today I am very fortunate to have invited Liu, the president of Anhong Video Technology, to welcome Liu to accept our interview! Mr. Liu, Anhong Video, was founded in 2011 and has been in business for 6 years. Can you brief us on your company?
Liu: Well, good! Anhong Video was established in 2011. The origin of the recorder is to do foreign trade and it is an industry that started from foreign trade. And we Anhong Video launched the starlight night vision product in 2011. This product attracted the attention of the industry at that time. At that time, Starlight night vision products had several major highlights. The first was night vision, the second was full-screen touch, and the third was our product's thinnest design at the time. Therefore, the product of our Drive Recorder has now come to the present for 5 years. Based on the previous product design concept, we have given Anhong Video the company's positioning. It is mainly doing fine products and doing some high-end products. Our company's focus is committed to innovation, coupled with the company's good service, so many years have also been recognized by customers.
Moderator: Did you start working on the rearview mirror last year?
Liu: Yes, yes! When we launched the cloud mirror product last year, the models were called 9000 and 9800 . Why did you introduce this product? First of all, under the MTK program, most of the cloud mirror on the market are using the MTK program, and the MTK program, the predecessor is mainly to do the mobile phone program, enter the cloud mirror this platform, there must be a lot of early Bug . In addition, some cloud mirror products that were shipped out of the MTK program in advance had a lot of complaints after sales. Through our analysis, MTK mobile phone solutions have a congenital flaw in the treatment of high temperature, because we all know that the mobile phone chip, the use of temperature is generally between 20 ° - 50 °.
However, the use of driving recorders is different from that of mobile phones. Therefore , MTK solutions are not well adapted in the field of driving recorders, causing many machines to crash at high temperatures. Second, because it is to be made into a driving recorder at the same time, its second congenital flaw is that it has to cycle through the camera, causing the heat to be very high. Thirdly, the MTK 's sharpness is relative to the industry of the recorder we have now. Speaking is also a defect, the clarity is relatively weak, the highest resolution, can only actually achieve the effect of a recorder 720P .
Therefore, we have introduced a solution that combines dual screens from last year. We use the combination of MTK 's 6735 and HYT 655, a combination of the two solutions, to fully utilize their advantages. MTK is good at connecting, only to do a function connected with the user, the camera will be handed over to our professional joint solution platform. Our products can achieve the effect that the cloud mirror can not achieve in this recording effect of the video. On the issue of fever, the two chips share the heating task at the same time, and will not let the heat continue to heat up, and relatively speaking, it will balance a lot. After many high-temperature tests, it is above 75 °, which is the high temperature of 75 °. We can support this operation for 48 hours. Our functions can all operate normally. So this is an advantage of our cloud mirror platform.
Moderator: In fact, it is to solve some of the pain points of the previous product.
Liu: Yes!
Moderator: Rearview mirrors, big screens, and automobiles have developed to a certain extent. We are now calling the Internet + era. How far do you think our rearview mirrors can go?
Liu Zong: This question is very good. In fact, I have repeatedly discussed this issue with my colleagues. In fact, how far the product can go does not depend on any conditions, but depends on the innovation of our rearview mirror products, and whether the products following your iterative follow-up can meet this user's needs. In addition to this, confidence is also very important. This year, the big screen car machine has risen. Many people have talked about the big screen car machine. The agents think they have a lot of confusion or worry, and their confidence is naturally gone.
I still think that this product mainly depends on the confidence of the product and the operator. Product innovation and update iterations can keep up, and they will be able to go further. For example, like the rearview mirror, the follow-up will be toward the electronic, now the ordinary rearview mirror is mainly to see the rear situation, but the back seat of the car is filled with things, just rely on reflection to really understand the back Happening. There is also a congenital defect that ordinary rearview mirrors have large blind spots that are not visible to children or to the ground. But if we now pass a wide angle of the rear camera, and the delay of the video lens, as well as filtering the lights of the rear lights, after solving these problems, we can more realistically reflect the rear view of the car and make the driver more able. Good visual experience.
Moderator: That is to say, no matter how far the mirror can go, product innovation is the biggest driving force for the development of our company.
Liu: Yes, yes!
Moderator: In view of this situation, what are your market plans for your company's market strategy?
Liu: Yes, so we have this year in the cloud mirror, we also made some ideas, such as the cloud mirror just mentioned, combined with this concept of streaming media products. We are very confident in our current products.
Moderator: In fact, in what form do you think automotive products should be in the last three years? Because of the streaming mirror you just mentioned, it can clearly see the specific situation behind. That's actually relatively safe. What do you think about security trends?
Liu Zong: From the perspective of the development of this industry, the entire electronic development of the automobile is a very clear trend, that is, automotive electronics. And car safety is a point that many of us in the industry can see very clearly in the future. There are actually many points to do to electronically solve car safety. For example, we are now 9000 and 9800 , we do a debugging to a customer, through the nano-radar to carry out the detection of this object in front of and behind, to alarm.
This product is currently on the market for a month or two and has also achieved relatively good results. The user is very serious about this driving safety. The first feature of this product is object detection and automatic braking. That is, if someone is detected in front of or is an animal, or metal objects, obstacles, it will automatically brake, including our rear reversing, will have this function, and to remind. The second feature is the detection of the tire pressure and the detection of the lane offset, and the detection of the vehicle's track offset is performed by sensors, distance radars, and the like. These can provide the driver with the safest protection during the trip.
Moderator: Now the manufacturers of rearview mirrors are also very much. You also know that the price war is also very powerful. You just said that you are positioning high-end, high-end products. How do you plan to push this product?
Liu: This question is ha, very good! The positioning of our products is not simply a competition between prices and the market. These are the main points. The first one is the experience we often mention at this stage. Therefore, there are only a few of our experiences. One is vision, the other is touch, and the other is hearing. Visually speaking, the appearance of the entire product is a key to the success of the product. Therefore, the products we design are generally 2.5D touch full screen. After the full-screen touch mirrors are installed, the overall shape will be better than the current market. Most of the car mirrors are more beautiful. This is the first point. The second one is the combination of the environment in our car and some optimizations on some routes. Our mirrors are simple, and this is visual.
Let’s say hearing, interacting with the product, interacting with WingCard's artificial voice control service, and artificial and online voice recognition platforms, we can achieve a good experience in human-computer communication. This is a smart mirror. This fundamental difference with mobile navigation.
Moderator: Do you think cloud mirror products are the core competitiveness of Anhong Video in these three years?
Liu: Yes!
Moderator: You just mentioned wing truck networking, I now understand that you are using wing truck networking services and applications right? There are many other free products on the market. Why did you choose the Wing Truck Network?
Mr. Liu: In fact, in the industry, there are actually cheap, free, and paid fees. In the medium to long term, any business model must return to a profitable premise. Free product, it may not be able to keep up with this service, it will hinder the experience of our product, so it will not become our choice. What we need is a partner who can satisfy our customer's experience-oriented philosophy.
Moderator: Have been working together for so long. What are your expectations and requirements for Wing Card?
Mr. Liu: Actually, many users and customers are responding to the WingCard service. We hope that there will be more and more flexible options. For example, we can do some more optimization and then more humanized. Select, let the user choose, rather than package it with the mandatory push it to the user. I think that improving the user's experience in this area is the best way for us to develop this service or the Wing card products.
Moderator: Talked so much and found that Liu always pays great attention to the user experience. Now that our interview is here today, I wish that Anhongbang's products under Anhong Video can be sold. Thank you, Liu.
Liu: Thank you!
The interview was also successfully concluded. Through a dialogue with Mr. Liu, he realized that Liu always attached great importance to the innovation of the product and he also paid great attention to the user experience. He was full of expectations for cooperation with the network of Hewing Trucks!
Here, we also wish Wing Truck Networking and Anhong Video Co., Ltd. to go further and further along the road of the future automobile rear loading market and jointly reach the peak of the industry.
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