At the Mobile World Congress (MWC), Ford Motor Showcased its latest research in the areas of connectivity, mobile travel, customer experience, data analysis and autonomous driving.
In recent years, traditional car companies have accelerated the transition from car manufacturing companies to mobile travel companies. Cai Che, chairman of Daimler's board of directors and global president of Mercedes-Benz Automotive Group, said earlier that “it is going to be a bigger concept to look at, such as transportation or travel, which will become the trend and trend of the future. â€
In fact, many automakers have moved in the mobile travel arena. Toyota Motor Co., Ltd. announced that it will invest in Uber. In the future, Toyota will introduce a new car rental method. Consumers can borrow to buy Toyota cars and repay the loans through Uber services. Volkswagen also announced that it will invest in Gett on-demand mobile travel service providers. With a total investment of 300 million U.S. dollars, the cooperation between the two parties is expected to broaden the business model of Volkswagen, and participate in the fast-growing car sharing market such as carpooling, time-sharing and car service; BMW’s “DriveNow†car sharing plan and Mercedes-Benz’s “car2go†intelligent travel solution The program has achieved some success in the mobile travel market.
In this context, Ford Motor Co., one of the world's largest auto companies, is not far behind in the transition to mobile travel companies. As early as 2015, Ford Motor Company announced its smart mobile plan, also in Bangalore, India. A Ford smart mobile travel test, exploring car sharing in small groups with close links such as family, colleagues and neighbors. On the "Ford Brand Innovation Night" event held on April 23 this year, Ford Motor Company CEO Mark Fields said that in the face of the public transportation service market based on travel demand, Ford will not only be a car company, but will also become A "smart mobile" company.
At the 2016 World Mobile Congress held recently, Ford Motor Showcased its latest research on smart mobile travel. “Panda Dynamic Shuttle†is a smart mobile travel project developed by Ford Motor in Dalian. The project uses an algorithm in the mobile application to design the Ford Transit fleet's docking stations and routes more flexibly to meet users' peaks and valleys. Time-consuming car demand provides efficient and affordable travel services.
“The key goal of the pilot project is to explore how to use existing resources more efficiently,†said Lei Xiantong, director of smart mobility strategy for Ford Motor Company in Asia Pacific. “We found that different models are available at different times depending on the number of passengers and location. Service that provides more efficient travel services."
In addition, Ford also announced two smart mobile travel projects in China aimed at mitigating the pain points in large cities: the Tintin parking lock test and the Ford employee smart parking test. Tintin parking lock test Ford car owners use the SYNC system to control the use of parking spaces without manual operation, while the Ford employee smart parking test helps Ford employees in Shanghai solve the parking problem near the office building in a simpler and more convenient way. .
It is understood that Ford Motor's smart mobile program is designed to enhance the company's capabilities in car connectivity technology, mobile travel, autonomous driving, consumer experience and big data analytics. As Ford Motor Company President and CEO Mark Fields said: "We are applying innovation to every aspect of Ford's business, making Ford a product and mobile company, and ultimately changing the way the world travels.
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