Gree made substantial progress in building a vehicle. After receiving an invitation for purchase of Gree Electric Appliances of RMB 13 billion, Yinlong New Energy Automobile finally started production. Although Gree has a deep manufacturing base from the air-conditioner to the automobile, how to make up for the shortcomings of the core technology and how to effectively control the high risks brought about by the high investment have many problems to be solved.
Gree was not the first company to enter the new energy vehicle across borders. Previously, LeTV, Baidu and other companies entered the field of new energy vehicles through various forms. However, Gree is using its own new energy vehicle R&D and production capabilities and borrowing the battery technology of Yinlong Group to further enter the field of new energy household cars. It is reported that at present, Yinlong Group has 100,000 pure electric SUV production capacity. In the future, Gree will introduce new energy vehicle products as pickup trucks. This shows that Gree has a unique eye on the potential of commercial vehicles and the pickup market.
However, automobile manufacturing companies need to accumulate technology and experience over a long period of time. Is the general company competent? The current market space in the home appliance industry has gradually peaked. At the peak of the home appliance industry, choosing cross-border is nothing but a way to choose breakthroughs. At present, China has become the world's largest new energy market. With economic strength, naturally want to grab a piece of cake. Xiao Bian thinks that thinking about the automotive industry is too simple. He thinks that the car is nothing more than "put two sofas on four wheels." It is too simple for a car's R&D and production process. At the same time, due to the fact that their own companies have certain industrial production experience, they have a certain degree of blind confidence.
Zhuhai Yinlong has advantages in the production of new energy vehicles, and Gree purchased Zhuhai Yinlong at a lot of expense. In the future, the investment in research and development, production, marketing, and channel construction of new energy vehicles will be even more, perhaps as the Gree Group, the boss of the air conditioning industry. Not bad money, even if poor money can increase the number of shares issued, but Gree’s core technology of new energy vehicles, and the core technology is not money can buy it, and marketing talent and technical talent can recruit, but the ability to recruit Is there an immediate technological and marketing breakthrough?
Only Gree's new energy vehicles can be sold in large quantities, and Gree will succeed. In the future, what will happen to Gree's carmaker? Let's wait and see.
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