"There is rice in the fortune, and the rice is heavy." The supply side reform is more urgent.

[ China Agricultural Machinery Industry News ] On August 4th, the China Rice Industry Development Forum hosted by the People’s Government of Xinghua City, Jiangsu Province and the China Agricultural Film and Television Center (CCTV-7 Agricultural Program) Jiangsu Xinghua was held. This forum interprets the new situation of China's rice industry development from the three dimensions of production, processing and brand, and explores the new opportunities and challenges facing the industry. Important guests attending the forum included Zhang Yuxiang, President of China Agricultural Products Market Circulation Association, Li Weiguo, Secretary of Jiangsu Xinghua Municipal Committee, Huang Hongqi, Mayor of Xinghua, Jiangsu Province, Ouyang Haihong, Deputy Director of China Agricultural Film and Television Center, and Market and Economy of the Ministry of Agriculture. Zhang Guo, Director of the Information Department, and many experts in food technology, industrial research, corporate management and brand marketing strategy in the industry.

China Rice Industry Development Forum “Question Rice China” was held in Xinghua

An important topic of this forum is "having a good life." From the rice production to the consumer diversity and changes in the demand for rice quality, the question of how to carry out the structural reform of the rice supply side is raised. Zhang Hongcheng, an academician of the Chinese Academy of Engineering, deputy head of the Rice Experts Steering Group of the Ministry of Agriculture, and a doctoral supervisor at Yangzhou University, said: "Everyone knows that in the past ten years, our country has continued to grow steadily. It should be said that the consumption demand of rice is no longer like In the past, it was only to solve the problem of eating enough, but to better solve the problem of eating well and eating better. Now people pay attention to rice varieties, quality, safety, health and health, but there is another factor, everyone should see us. In the past two years, the price of rice in the country has been relatively low in the market. On the contrary, the production cost of rice grown by farmers is still increasing. Therefore, if there is a lot of difficulty in the production of rice, the reform on the supply side of rice appears to be It is particularly urgent and important. It not only requires a large increase in the quality of rice, but also a significant reduction in production costs while stabilizing production. It has a market-competitive brand at home and abroad. The effect of making rice can also make money and make more money."

The increase in value-added by rice processing enterprises and the expansion of profit margins are the focus of another topic of this forum, “Renzhong Daoyuan”. In addition, the topic of “Kangzhuang Dadao” discussed the importance of public brands in the rice industry development area, indicating that the wide-ranging popularity and product cognition basis is the important brand assets of regional public brands, and also the agricultural product market in the region. A tool for promotion and sales.

The forum event site adopted a new interactive Internet technology such as live video connection, live webcast, and shaking around, and reported on the scene through more than 30 well-known media.

China Rice Industry Development Forum “Ask Rice China”, which sounded the assembly number of the supply-side structural reform of the rice industry, discussed the outstanding problems faced by the current rice industry, actively promoted the upgrading of the rice industry production and consumption industries, and promoted Chinese rice. Branding construction will help the Chinese rice industry to move towards a better future.