According to statistics, the number of recalls involving domestic and imported cars reached more than 80 times last year, and the number of recalls has decreased from 2010. The number of vehicles recalled has reached a record of 1.8 million, which is the highest in years. According to dealers’ reports, the intensive vehicle recall information has not caused much impact on the sales of related brands and models. As the automobile consumer market has matured, more consumers are no longer aware of the recall, and many even have Think this is a manifestation of the company's daring to take responsibility.
Background: Most of the recalled brands of joint-venture brands have statistics. Last year, China's recall of automobiles reached 83, and the total number of recalled vehicles reached 1.8 million, which exceeded the statistics of previous years. Among them, Guangzhou Automobile Honda announced in August 2011 that some of the Accord, Odyssey and Sipilui cars, which had a total recall of more than 750,000 vehicles, were the largest number of domestic recalls. Judging from the specific number of recalls, the number of domestic cars recalled last year was about 17 times that of imported cars. The number and proportion of recalls made by domestic cars have been greatly increased compared with previous years.
If the consumer wants to measure the product quality of the car with the number and quantity of car recalls, it may be surprising. Because in the 2011 car recalls, only one case was implemented for local car companies. However, the recall of self-owned brand car companies is not a single case. In 2009, 56 domestic vehicle recalls and recalls of self-owned brand cars were twice. In 2010, only Chery X1 recalled by Chery was recalled by independent brands.
Compared with the few recalls of self-owned brands, the number of joint-venture branded auto makers has been more and more active in auto recalls. Among the recalled autos, the joint venture brand automakers have the largest number of models.
Owners: The concept became more rational. After Subaru announced the recall of some models, the reporter interviewed several Subaru owners randomly. Many owners stated that the car did not feel the product defect mentioned in the recall message. Since it is in the scope of the recall, it will still look back at the 4S shop. Some people think that there have been many reports of recalls in these years. If we do not feel the problems of the recall, we will not reduce the brand recognition because of the recall.
In 2011, Guangzhou Automobile Honda, Shanghai GM, and FAW Toyota recalled the owner of the car that the reporter had interviewed and welcomed the initiative to implement the recall. With regard to the attitude of recalling, the owner thinks that the defense in advance is better than making up afterwards. The voluntary recall of car manufacturers after discovering product problems is regarded as a responsibility for the safety of consumers' lives and property.
Dealers: The impact of voluntary recalls is limited. Many dealers still remember the “recall door†incident of a famous brand in 2010. At that time, a related person in the 4S shop of the Nanhai brand even said that the impact of the recall incident lasted for a long time. It took the dealer for nearly half a year to slowly come out of the impact of the recall.
In 2011, dealers were obviously optimistic about the recall of car companies. Or that dealer, in the face of this year's recall of the brand, has been considered to have no effect on sales. This year, the Foshan regional distributors involved in the recall of the largest number of relevant brands believe that the impact of the recall is not significant, especially the voluntary recall, which is welcomed by the owners.
A few of the 2011 recalls involved luxury cars. After receiving the manufacturer's recall notice, the dealers will notify the relevant owners on their own initiative and convert the recall action into a caring service. Not only has the recall not reduced the reputation of the brand, but it has also won the approval of the owner in the service.
Insiders: Recall according to law is more important "No recall action does not mean better quality." Auto market analyst Zhang Jingtian believes that China's current regulatory requirements for car recalls are conscious recalls, which is different from the forced recalls adopted by some developed countries. Under this circumstance, even if some car companies find themselves in a problem, even when users concentrate on complaining about a certain product, they often take measures to make things smaller and smaller. Because, the inherent idea that as long as the recall, whether active or passive, will affect the product's reputation.
Therefore, he believes that the record number of car recalls in 2011 does not mean that the recall management system for protecting consumer rights has been perfected. The number of recalls has risen sharply on the one hand because of the continuous increase in car ownership, on the other hand, the car companies' awareness of recalls and their ability to improve quality control and defect investigation.
“But it is not enough for companies to feel self-conscious. The key is to ensure legal protection.†The reporter learned that in July 2010, the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China (AQSIQ) revised the “Regulations on the Management of Defective Automobile Product Recalls†that had been implemented for six years and issued the “Regulations on the Supervision and Administration of Recall of Automobile Products†for comment drafts. Today, the ordinance remains difficult to produce.
Before and after maintenance of TIPS, it is necessary to fully confirm the status of the vehicle. It is even more necessary for legal enforcement to implement car recall in order to protect consumer interests. In the face of recalls, owners should pay attention to some small details and fully guarantee their rights and interests.
Among the car owners interviewed by the reporter involved in the recall of vehicles, most people did not feel that there were defects in the vehicles issued by the manufacturers. Therefore, many car owners are busy because they are busy and think that if their car is open, there is no problem and they often delay or even forget to go to the 4S shop for maintenance. This leaves a security risk. In the scope of the recall, the owner should pay attention to the recall information released by the manufacturer and the recall offer issued by the dealer.
Second, for recalled vehicles, 4S stores are generally given maintenance or replacement parts. There are also individual flaws that may be solved by low-cost means such as adjusting and upgrading the trip computer. However, this approach may cause problems in other areas. Therefore, the owner of the vehicle should confirm the current condition of the vehicle with the 4S shop before delivering the vehicle. After the maintenance is completed, it is advisable to fully examine the vehicle first before confirming the problem. Then in the course of use, any problems should be promptly reported back to the dealer, to avoid delays due to dealers not accountable.
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