Luyuan: Open the era of micro-film brand marketing

Weibo, WeChat, Microspeak, Micro-Movie... In such an era of “micro-fashion”, we have been unable to reject these fresh and vital things. It is worth mentioning that more and more micro-film competitions have emerged since Tudou launched the Tudou Festival, such as the Micro Film Festival of Netease, Nanfang Micro Film Competition jointly organized by Nanfang Daily and Phenomenal Media, and Sohu. The video's original micro-film contest on both sides of the strait... The popularity of micro-movies has rapidly become the focus of people's discussion. At one time, the Internet hotly derived "Internet marketing", and Weibo fever made "microblogging marketing" come into being. It is conceivable that the popularity of micro-films will certainly give birth to a "micro-film brand marketing" era. The Luyuan Electric Vehicle became the industry's "first to eat crabs" - as the industry's first attempt to use microfilms to describe the brand history, Luyuan prepared the industry's first micro film "On the Road" 2012 7 Touched on the 5th of the month, Luyuan started a new era of micro-movie brand marketing in the electric vehicle industry.

The new significance of "On the Road" is very significant. On the one hand, brand communication is carried out in the form of micro-movie that mimics the brand's struggles. It has gone beyond the industry's stereotyped brand promotion model. Its innovative thinking can be used by the industry for reference; on the other hand, “On the Road” will be the history of Luyuan people's struggle. In the touching warmth, for the majority of netizens to marry the growth of a generation with the characteristics of the times - experienced rebellion, detours, lost in the future, disdain for the reality, but eventually matured in the middle of the embarrassment, I found something important to myself. This “commonality” that transcends time and space can easily arouse resonance and become a touch in many people’s hearts. In other words, Luyuan’s move is also a successful “emotional marketing”.