Mercedes-Benz S-class end Mercedes-Benz chaos

Recently, it is not the sales of the cars in their stores, but the arrival of the Mercedes-Benz S-Class, which is known as the strongest and most reassuring in history. Because for dealers, when the car can sell, but can not sell a good price, not the owner has the final say, but Mercedes-Benz has the final say.

In the luxury car market, a large-scale price reduction will be carried out in April and May of each year, but this year it is leaked to the end, making dealers embarrassingly difficult to live, even the BMW X5, X6 and other SUVs that have been waiting for half a year to be large The 16 to 18 points of the drop price will be sold, and like the BMW 7 Series and the Audi A8L, a discount of 20% will be required.

The impact of a luxury car naturally has an economic and environmental impact, but each time the first thing that first provoked was Mercedes. Mercedes-Benz as a representative of the top three luxury cars, the product strength of their models is estimated no one would doubt, to become Mercedes-Benz owners should be the dream of many people. Therefore, when Mercedes-Benz cut prices, BMW, Audi and other luxury brands can not be left alone, can only be a passive response, along with Mercedes-Benz to cut prices is the only way. Otherwise, what savvy consumers choose to choose your car, who can say Mercedes-Benz cars are not BMW, Audi is good.

Finally, the luxury car market hopes to Mercedes-Benz S-class this life-saving model. This is a kind of irony. This is because someone else has a good car. As a rival car seller, there should be tension, but the market is applause. One BMW dealer said with earnest respect that we sincerely hope that the Mercedes-Benz S-Class sells, and that it is best to increase the sales price. Then our 7 Series will be able to mention the price when the new arrival comes. This way, the BMW 5 Series can provide a Mentioned, then the BMW 3 Series mentioned again. Coupled with the good car at the end of the year, there is also a promotion of the Guangzhou Auto Show to see if we can earn the previous loss of car prices.

Sure enough, Mercedes-Benz S-class car live up to expectations, and now it is rumored that it needs to increase the price of at least 10 million, waiting for the car until April and May next year, of course, want to open at the end of the Mercedes-Benz S-class consumers, it would have to decisively increase the price of 300,000 Yuan bar. Mercedes-Benz manufacturers and distributors also joined efforts to promote together with Germany, Mercedes-Benz other models also follow the new car effect of the S-class, began to put the Mercedes-Benz have some grades, prices rebounded across the board.

Acquired by the Mercedes-Benz's discounted models, other luxury brands also began to rise together, so many consumers have recently discovered that how to reduce the price of a sudden much less. For example, BMW 7 Series, Audi A8L, Phaeton and other models, the preferential rates have retraced to about 10 points in the car price, discounted 10 points less suddenly, for these cars over a million cars, that is true gold Silver's nearly 100,000 yuan profit.

The slogan of Mercedes-Benz S-Class “Auto Inventor, Re-inventing the Auto” is indeed a kind of euphoria, but Mercedes-Benz’s invention of automobiles is even more of a vane that leads the auto market. Consumers who hope that the luxury cars will be able to lower their prices again can only wait for Mercedes's next "lead". Wait, it should not be too long.