In 2011, the overall quota of the country's fixed investment declined compared with 2010, and the development of the heavy-duty truck industry slowed down. Market competition has further intensified. Facing the complicated and changing domestic market environment, Shaanxi Automobile Sales Company seized the opportunity and responded in advance. The offices actively responded to the requirements of Shaanxi Automobile's 150,000 marketing targets, and actively cooperated with the channel units to win the orders and achieved excellent results. Market performance.
Since the first month of January 2011 achieved a good start, sales orders for heavy trucks in Shaanxi Autos have continued to boom. In the first quarter, the total number of orders for domestic civilian goods exceeded 40,000 units, and the highest order sales exceeded 1,500 units in a single day. The growth rate was at the leading position in the industry, and production and sales were for 2011. The foundation for the realization of 150,000 targets has been laid.
In 2011, based on the requirements of Shaanqi Group's clear strategy and the execution of the image of the market leader, Shaanxi Automobile's sales company focused on the Twelfth Five-Year Strategy and continued to optimize various marketing management systems and processes. Departmental collaboration capabilities, while comprehensively strengthening marketing execution, effectively carried out market foresight planning, paid attention to the effectiveness of marketing activities, seized market opportunities, and timely introduced marketing strategies to adapt to changes in the market, so as to clarify the direction and means for the first-line market. In addition, for the 2011 market, with the focus on resource control and control of receivables, we strengthened the awareness of operational process control and risk warning, improved the channel framework in advance, standardized market discipline, promoted regional training models, strengthened marketing skills, and stimulated channel enthusiasm. Assist the realization of the annual 150,000 target mission.
The analysis of the reasons for the rapid start-up of the market in 2011 was mainly due to the fact that Shaanxi Auto's sales company made adequate preparations for the market in advance according to the actual market conditions. For the marketing channels in the most forward positions, the sales company produces various types of promotional materials and materials in advance according to the marketing plan, and completes the national channel elite training activities before the end of the year. At the same time, it completes the training work for special vehicle factories, national service stations, and new distributors. . At the same time, Shaanxi Auto Heavy Trucks 2011 channel sales elite training meeting was held across the country. The regional training was held in Xi'an during the first battle and was successively launched in 10 areas in Changchun, Shijiazhuang, Jinan, Shanghai-Nanjing and Urumqi.
In 2011, Shaanxi Automobile focused on implementing differentiated marketing strategies in terms of products, services, marketing, and channel management. Shaanxi Auto 2011 long-running heavy-duty trucks have long-term savings, long-term reliability, long-term safety, long-lasting value, and lasting care for the users. On March 10, 2011, they opened a heavy-duty truck and enjoyed the service gift as the theme. The Shaanxi Auto heavy truck spring service month of 2011 was launched at the national prosperity. During this service month event, Shaanxi Automobile formulated detailed service survey plans and gift recognition methods for VIP users, key users, special users, and new car users.
The leader and the working group went to the front line to visit and understand user needs, solve practical problems, and create the best service platform for improving service levels and implementing service commitments. At the same time, they also presented Shaanxi Auto heavy-duty card gift cards and special driver clothes for different users. Sets and Other value gifts, so that users really feel the intimate service of Shaanxi steam. Marketing campaigns to achieve customer differentiation, pay more attention to quality and effectiveness, ensure the continuous improvement of channel marketing skills; to achieve electronic order management, improve order processing efficiency, strengthen network and operations management, and provide the industry with the leading management strategy.
In 2011, in the face of sales target of 150,000 vehicles, Shaanxi Automobile was full of confidence and determined to overcome the resistance to seize opportunities, and continued to care for products with quality and efficiency, cared customers with sincerity and service, and seized the market with passion.
Conveyor Belting,Conveyor System,Conveyor Belts
Yike Road & Bridge Machinery Co., Ltd. , http://www.shtoggleplate.com