As one of the “four families†of commercial vehicles in Europe, Iveco has launched the first light truck – the Europa series. With the debut of the short-term light trucks in the Chinese market, the highly competitive high-end light truck market has become more lively. Whether the short-term light trucks can survive in the cracks has become the focus of attention in the industry. According to industry experts' analysis, although the short-headed European tyrants, which are characterized by high quality and high security, have acquired user recognition in the Chinese market and take up a certain amount of market share, it takes time, but the European short-headed light trucks represented by Europa are from the beginning of listing. That is, showing the trend of breaking, the great impact of which deserves further attention.
European military launches a gradual change
Prior to the release of Iveco Ou Ba light trucks, the domestic light truck market had been a monopoly for light trucks on Japanese cars; and almost all of these products claimed to use or introduce the "Isuzu" technology or the "Isuzu" original engine. In recent years, competition in the high-end market has further intensified as the mid- to low-end market has become increasingly saturated. Foton Olympic Bell took the lead in the high-end market early in the beginning of last year. Since then, Dongfeng Star and Jianghuai Shuai Ling have also been listed, making the domestic high-end light-duty market has long been a complete break in the monopolized pattern of Qingling and Jiangling. This stepped into the "Warring States era."
Today, with the landing of the first short-to-light trucks, the status of flat-headed light trucks will gradually change. Nanjing Iveco Company stated that this year's short-term sales plan for the European tyrants will be around 2,000. Despite the fact that sales volume is not very large, today, with increasing emphasis on safety, short-term light trucks are likely to cause shocks in the market. According to another report, manufacturers including Futian and Southeast will launch their own short-to-light trucks. All indications indicate that the high-end light truck market is brewing a big change.
Will the market pay for security?
Europa's 5A safety design with short head design, wide body, four-disc brake, independent suspension, and safe cabin control has set an industry benchmark, and its "safety first" design concept has won a lot of cheers. However, in the face of the current domestic consumers who are used to Japanese flat-head light trucks for a long time, will the European short-team newcomers call it or not?
In fact, at present, there are certain historical reasons for the majority of flat-head light trucks in the Chinese market. The manufacturing technology of flat-head light trucks is simpler than short-head light trucks and the cost is relatively low. However, this situation has caused a large gap between the overall level of domestic light trucks and the international level, especially the serious lag in safety performance. First of all, the domestic flat-head light trucks are already eliminated vehicles from Europe in the 1950s; they do not have a crash buffer. Once a frontal collision occurs, the cab crew will die when they die. Secondly, with the development of non-naked transport in recent years, especially in the coastal economically developed areas, the use of zero-truck vans has led to a vehicle height of more than 2.7 meters. The drawbacks of the high body weight of the narrow-body body of Japanese light trucks have been revealed. Rollover occurred during transportation. Third, most of the domestic light truck products do not have ABS systems and airbags installed. Many only have drum brakes installed and have fallen behind the international level in safety performance.
With the rapid development of the domestic economy, urban logistics is gradually developing in the direction of high efficiency and high security, and urban logistics vehicles are facing a new round of consumption upgrades. The Europa precisely meets the needs of urban logistics vehicles for safe transportation. Its European classic short head design, 2-metre-wide rollover prevention body, independent suspension system and four-disc brake technology are undoubtedly high-end light-card users. Attractive. A security "short wind" is bound to sweep the high-end market.
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