Recently, the Chinese people have focused more attention on French companies. Michelin, a tire company that is well-known from France, is using its own strength and integrity to express its respect and support for China.
Products and services won recognition at home and abroad
Ke Situ, the chief helmsman of Michelin Card Bus Tire in China. During the Beijing Auto Show, he confidently expressed his affirmation of the Chinese market with numbers. “In the first quarter, Michelin China was completely in accordance with the plan for 2008. At the same time, the plan was completed.
A slight increase was achieved. At present, Michelin China's sales in the global market occupy the top five rankings, and there is no problem in completing the annual plan. "From a global perspective, Michelin's overall sales in the first quarter were not very satisfactory, but in China, they delivered a satisfactory answer.
However, Michelin, who plays a global tire technology leader, is not only satisfied with the current sales and rankings, but focuses more on providing the best products and services to users, so that users can enjoy more during driving. Pleasure. In March of this year, Michelin introduced X-one tires, which is another innovation made by Michelin tires for the Chinese bus market. It has also been highly praised by bus companies and users. Fortunately, just put into the market, X one tires have been assembled to the ferry of Beijing Capital Airport Terminal 3. And X one tires helped China's bus companies to win the favor of overseas customers out of the country. "I believe this is just the beginning." Kesitu affirmed to the author.
As such, Michelin saw the potential of the current hot overseas Chinese exports and the high-end card and passenger car market in China. The continuous construction of the infrastructure and the significant increase in the turnover of cargo transport have all contributed to the improvement of tread durability and resistance to impact and the rise of the high-end tire product market. In view of this, in the first half of 2007, Michelin introduced new Y-series and E-series truck tires to meet and improve the Chinese tire market. Mr. Ke Situ reiterated to the author: “This year, Michelin will continue to bring more advanced technology, more secure products, and more outstanding team services to the majority of Chinese truck and passenger car tire consumers, truly further security, and efficiency. further."
Michelin keeps this idea in mind and acts. It is not difficult to see that from the establishment of the first Michelin franchise store in 2007, Michelin was always considering for Chinese users. The establishment of franchised stores is a strategic move launched by Michelin in terms of channel services in order to realize this idea. “This is only a small step,†said Kestu. “Our development in China is a continuous strategic development. We are also steadily expanding in terms of channel construction. It is estimated that in 2010, there will be 300 Michelin countries in the country. The franchise store was established. "I believe that at that time, truck users in China could quickly and easily enjoy Michelin's fleet solution services, allowing users to truly appreciate the marketing concept of a tire-hundred-year-old shop.
Competition and challenges give birth to brand adhesion
Michelin China's Card Bus Tire Market Director Ke Situ, Marketing Manager Liang Shoujun and reporters took photos
In 2008, China's truck industry is undergoing a baptism: the soaring prices of raw materials, the implementation of State III, the regulation of the country’s macroeconomic policies, and the challenges faced by truck-related upstream and downstream companies. These may have become a platform for Michelin to use its advantages. . “Michelin has always advocated the concept of environmental protection and paid attention to the development of the circular economy. The most prominent is Michelin's tire retreading and grooving. This not only reduces the use of raw materials, but also reduces the production of used tires.†Kesi Tu is very sure The author told the author, “In Michelin, we are actively looking for ways to increase production capacity, reduce costs, and increase the risk of rising raw materials as much as possible. In Michelin’s external user market, Michelin is working hard to help customers how to maintain Good tires reduce waste.†Despite a 4% fine-tuning of the price of Michelin in March. However, Kesitu still believes that the tire safety and efficient service life as well as the support services enjoyed by the users when using Michelin tires are far beyond the price cost.
Competition also comes from foreign and local tire partners active in the Chinese market. Speaking of this, Mr. Kostu revealed a frank smile: "Mich. Lin never fears the challenge. If the opponent wants to be stronger, he will become stronger." Kostu continued, "But we would rather be willing than the pointless competition. Put more energy into China's card and passenger car users, bring Michelin's best products and services to Chinese users, push China's tire users and tire market forward, and let Michelin's real brand connotation be recognized by Chinese users. .
Mr. Kesitu’s self-confidence and honesty are justified. In the high-end tire market, Michelin has done its best. “When you come to Beijing to watch the Olympics by plane, the tyres that are likely to be used on planes are Michelin tyres; when you get off the plane to and from T3 and other terminals, the tyres that you are riding on the ferry are Michelin tires; if you are interested in taking a Beijing bus into the city, congratulations, you are still associated with Michelin tires.†Mr. Coase describes Michelin as being close to the Chinese market. As you can see, Michelin is using its quality products and services to support the Beijing Olympics and support China!
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