In recent days, the auto market has once again set off a series of confusing mergers, acquisitions, cooperation, and joint ventures: PSA Peugeot Citroen and Hafei, Chery and Chrysler, Fiat and Nanjing Auto, SAIC and Nanjing Auto...... With the reorganization of the auto industry doubts The case gradually emerged, and the domestic automobile pattern will also face new adjustments.
PSA and Hafei Joint Venture Plan Finalized
The Peugeot Citroën Group (PSA) and Hafei joint venture plans that have been reported since last year have finally settled. On June 29 this year, PSA and Hafei Automobile Group formally signed a memorandum of understanding to study the feasibility of establishing a joint venture company. The two parties will establish a new joint venture company to produce light commercial vehicles under the PSA Group.
Among the new joint ventures established, Hafei Motors Group and PSA Peugeot Citroen Group will each hold 50% of the shares and produce and sell commercial vehicles under 10 seats. The establishment of the joint venture company will rely on the existing production base of Hafei Group located in Shenzhen City, Guangdong Province. At present, the cooperation forms and objectives have been determined, but the specific production time and specific production models have not yet been announced, but the current commercial vehicles Peugeot Citroen Group Peugeot807, CitroenRelay, etc. as a prototype is very likely.
Comments: At this point, PSA Peugeot Citroën Group has also completed the selection of two major partners in China. The cooperation between Dongfeng Group and PSA Peugeot Citroen Group in the Shenlong project is relatively smooth and successful. The layout of its passenger car is already complete. And the joint venture of Peugeot Citroen and Hafei will produce commercial vehicles with less than 10 seats. According to this plan, Dongfeng Shenlong and Hafei's product layout will form a complementary relationship in the short term. But in the future, if Hafei develops passenger car projects, PSA Peugeot Citroën will also face the complex issues of coordination between the two joint venture companies.
Chery and Chrysler are not only foundry
A few days ago, the reporter learned from various sources that Chery and Chrysler have basically finalized the terms of the cooperation agreement. The two parties will jointly announce the cooperation contents in July at the earliest. In this regard, Chery Automobile News spokesman Jin Yibo said that the cooperation between the two parties is not a simple OEM agreement. The agreement has entered a phase of perfection. Both parties will soon sign a signing ceremony for a cooperation agreement in Beijing.
Keywords: restructuring boom domestic automobile pattern adjustment cooperation
Abstract: In recent days, the auto market has once again set off a series of confusing mergers, acquisitions, cooperation, and joint ventures. As the auto industry becomes more and more suspicious with multiple restructuring cases, it will gradually “surface†and the domestic automobile structure will also face new adjustments.
It is reported that Chrysler will license the existing DodgeHornet two-door minicars to Chery for production in China, but the design and renovation of the models will be completed by both parties. Chery's own development models A1 and A3 will enter the global sales network of Chrysler, but these two models will be affixed with Chrysler's LOGO.
Comments: Since Chrysler was acquired in May, Chrysler’s future cooperation plan in China has become the focus of attention in the industry. It seems that Chrysler’s future development strategy in China has not been affected. Chrysler has also determined to be in China. The market seizes its own share.
Nanqi and Fiat "really"
The "break up" crisis between Nanqi and Fiat, which had caused an extraordinarily annoyance some time ago, appeared to have turned a corner recently. Recently, after many mediations, the Nanjing Automobile Group and the Fiat Auto Group reached an agreement. Nanjing Automobile Group and Fiat Auto Group respectively plan to invest nearly 3 billion yuan to accelerate the development of Nanjing Fiat. At the same time, the Fiat midsize car D200 is also expected to be produced in Nanjing Fiat. Just when Nanjing Automobile and Fiat “really got it rightâ€, the long-rumored Fiat Auto and Chery’s “deep cooperation†also reported new news.
Comments: It seems that after the turmoil of the joint venture company, Fiat has apparently made up its mind to restructure China's business. Through its own efforts, it has done a great job in China. But Fiat, who has lost many years in the Chinese auto market, can reverse the current situation and play a beautiful "turnaround" in the Chinese auto market. We will wait and see.
SAIC and NAC Negotiate Difficult Negotiations
Since the acquisition of Rover in the UK, the "same life" between Nanchang Mingjie and SAIC Roewe has opened up a "recession" of "recession". The reporter was informed that at present Nanhua and SAIC have separately formed a negotiation team and will hold preliminary negotiations in Shanghai as early as in early July, which will allow the two sides to make a turn for the better on cooperation.
In 2005, SAIC acquired the intellectual property rights of Rover's 25, 75 series sedan and a full range of engines, while Nanjing Auto acquired MG Rover's remaining production lines and equipment, as well as the MG's engine production line. Since then, the two sides have each launched tit-for-tat competition models, and disputes over the ownership of intellectual property rights continue.
Moreover, SAIC and NAC have encountered varying degrees of difficulties in the development of their own brands, including intellectual property rights and repetitive operations.
Keywords: restructuring boom domestic automobile pattern adjustment cooperation
Abstract: In recent days, the auto market has once again set off a series of confusing mergers, acquisitions, cooperation, and joint ventures. As the auto industry becomes more and more suspicious with multiple restructuring cases, it will gradually “surface†and the domestic automobile structure will also face new adjustments.
At the Shanghai Auto Show in April this year, Hu Maoyuan, chairman of SAIC, extended an “Olive branch†to Nanjing Auto, hoping to cooperate with Nanjing Auto and clarifying the three principles of cooperation between SAIC and Nanjing Auto. On June 6th, Wang Haoliang, chairman of the Nanjing Automobile Group, immediately publicly responded. He externally stated that Nanjing Automotive never closed the door of cooperation with SAIC, and disclosed the bottom line of NAC's foreign cooperation for the first time. He hoped to introduce strategic cooperation in the way of reducing state-owned shares. In the meantime, it is hoped that cooperation can be carried out at the group level rather than at the project level. As for how much equity will be given out, it will “negotiate according to specific circumstancesâ€.
Comments: From the current situation, SAIC has an advantage in terms of manpower, financial resources, sales network, and R&D, while Nanjing Auto owns MG Rover's international brand and international sales network. In the future, SAIC and Nanqi will bring good choices.
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