Although Chery Automobile has already become the No. 1 brand of China's passenger vehicle's own brand, it has been a blank in the truck industry. Today, this blank point of Chery's heavy-duty truck products has finally become history.
On December 18, 2010, the first product of the joint truck project launched jointly by Chery Automobile and CIMC and Yuchai Power was officially delivered to customers with the flagship high-end tractor U460. The price was RMB 688,000, which changed the long-term Since the independent brand heavy trucks to enter the market at a low price impression.
The joint heavy truck's product positioning is mid-to-high end and will not impact the market at low prices. In 2011, the joint truck plans to sell 12,000 units with a sales target of 3.6 billion yuan. If we add the powertrain 6K12 diesel engine powered by the U460, we expect the sales target in 2011 to reach 5 billion yuan, and we will strive to achieve profitability within one year.
Joint trucks rely on the superior resources of Chery (Passenger R&D), CIMC (Logistics equipment and special vehicle manufacturing) and Yuchai (diesel engine manufacturing) in their respective fields to create a complete heavy truck industry chain, making its price More competitive advantage. The joint truck U460 is equally equipped with imported cars, but the price is only 50% of imported cars. The products of the combined trucks include tractors, trucks, mixer trucks, special-purpose vehicles, and so on. They began to receive market bookings on November 15, 2010, and 21 models and more than 600 genealogical products are expected to come to the market in 2011. Prices Covers 180,000-800,000 yuan.
The joint truck project is composed of two parts: Jirui United Truck Corporation and Yuchai United Power Company. It was formally launched in August 2009. Ji Rui United Truck Company was jointly established by CIMC Vehicles, Wuhu Tairui Investment and Shenzhen Jiusi Investment. The registered capital was RMB 1.2 billion. The equity structure of the three companies was 45%, 45%, and 10%. Billion, the future goal is to become a world-class heavy truck manufacturer. The shareholder units of Yuchai United Power Company are Yuchai Power, Jirui United Truck Corporation, and Shenzhen Jiusi Investment, with a registered capital of RMB 500 million, and are positioned as a supporting power plant for the joint truck production. An investment of 800 million yuan in the first phase, with an annual output of 60,000 engines.
According to another report, after completing the layout of heavy trucks, Chery Automobile will also enter the China Card and light trucks, and the commercial vehicle product line will be improved. Driven by the strong growth in domestic demand, sales of heavy trucks have seen an explosive growth since 2010, far more than other models. Statistics from the China Automobile Association show that the total truck sales increased by 34.47% year-on-year from January to September 2010, reaching 2.916 million vehicles. Sales volume of light trucks, micro-cards, and China Cards were all lower than the overall level, which was 29.54%, 16.73%, and 5.79%, respectively, while sales of heavy-duty trucks increased by 74.76% year-on-year to 788,000 units, which became the driving force for China's truck market growth. The main force.
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